# SENTRY EQUITY SERVICES, INC. X-17A-5 (2024-02-26) — Broker-dealer annual report - Company: SENTRY EQUITY SERVICES, INC. - Form: X-17A-5 - Filed: 2024-02-26 - Period: 2023-12-31 - Accession: 0000089009-24-000002 - CIK: 89009 - File #: 8-15078 - Type: Broker-dealer - Material weakness: No - Auditor: Deloitte & Touche LLP - Auditor location: Chicago, IL - Contact: Paul M. Gwidt - Phone: 7153466609 - Email: treasuryservice@sentry.com - Website: sentry.com - Signed by: Paul M. Gwidt (Treasurer) Original filing: https://www.sec.gov/Archives/edgar/data/89009/000008900924000002/SESIx17a5report.pdf --- {0}------------------------------------------------ Financial Statements and Schedules December 31 , 2023 (With Report oflndependent Registered Public Accounting Firm) {1}------------------------------------------------ **UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington,** D.C. **20549** 0MB APPROVAL 0MB Number: 3235-0123 Expires: Oct. 31, 2023 Estimated average burden hours per response: 12 # **ANNUAL REPORTS FORM X-17A-5 PART** Ill | SEC FILE NUMBER | | |-----------------|--| | 008-15078 | | **FACING PAGE** **Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934** FILING FOR THE PERIOD BEGINNING **O 1/01/2023** MM/DD/VY AND ENDING **12/31/2023** MM/DD/VY **A. REGISTRANT IDENTIFICATION** # NAME oF FIRM: Sentry Equity Services, Inc. TYPE OF REGISTRANT (check all applicable boxes): @ Broker-dealer D Security-based swap dealer D Major security-based swap participant □ Check here if respondent is also an OTC derivatives dealer ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.) # 1800 North Point Drive | | {No. and Street) | | | | | |----------------------------------------------------------------------------------------------------|------------------------------------------------------------|-----------------------------------------|----------------------------|--|--| | Stevens Point | WI | | 54481 | | | | (City) | (State) | | (Zip Code) | | | | PERSON TO CONTACT WITH REGARD TO THIS FILING | | | | | | | Paul M. Gwidt | 715-346-6000 | | treasuryservice@sentry.com | | | | (Name) | (Area Code - Telephone Number) | (Email Address) | | | | | | B. ACCOUNTANT IDENTIFICATION | | | | | | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing•
Deloitte & Touche LLP | | | | | | | | (Name - if individual, state last, first, and middle name) | | | | | | 111 S. Wacker Drive | Chicago | IL | 60606 | | | | (Address) | (City) | (State) | (Zip Code) | | | | | | 34 | | | | | T"
of ,.,trat;oa Mth PCAORII• oppl•• biol | | (PCAOR Roglnratioa Numbo,, lhppH<0blo)I | | | | | | FOR OFFICIAL USE ONLY | | | | | | | | | | | | • Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-S(e)(l)(ii), ifapplicable. Persons who are to respond to the collection of Information contained In this form are not required to respond unless the form displays a currently valid 0MB control number. {2}------------------------------------------------ #### **OATH OR AFFIRMATION** | | swear (or affirm) that, to the best of my knowledge and belief, the
I, Paul M. Gwidt | | | | | | |-----|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--|--|--|--|--| | | 2~
financial report pertaining to the firm of Sentry Equity Services, Inc.
as of | | | | | | | | 12/31
is true and correct. I further swear (or affirm) that neither the company nor any | | | | | | | | partner, officer, director, or equivalent person, a~1
iju;,~;,se may be, has any proprietary interest in any account classified solely
,,,,
,,,, | | | | | | | | •••••'\'3 Krop;<1/'••,,,
as that of a customer.
.•·•-••. | | | | | | | | u
~
Ott,,,,
,•' 9)0
,·
~-<:'
-.
d' ~
~ ' ,'
T
, ~-
Signature:
__________
_______
~
/ ~O A~>_.t \
f
\
.a,_ | | | | | | | | J
_
Title:
Treasurer | | | | | | | | /ti O ,all.,,ld,}~u:
L 1
~/~
an /J,( le, | | | | | | | | Date: February 23, 2024 | | | | | | | | Date:~ebrua7 23, 2024'',, ~ 0··· ···• O~Cj,_,
NotaryTublic
4 -
_I-
;;l. 41,,,, '/:' w1sc,,,,,,•'
My Commission Expires: | | | | | | | | ,,,,,. 11111•''\ | | | | | | | | This filing•• contains (check all applicable boxes): | | | | | | | | ~ (a) Statement of financial condition. | | | | | | | | □ (b) Notes to consolidated statement of financial condition. | | | | | | | | ~ (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of | | | | | | | | comprehensive income (as defined in§ 210.1-02 of Regulation S-X). | | | | | | | !!I | (d) Statement of cash flows. | | | | | | | ~ | (e) Statement of changes in stockholders' or partners' or sole proprietor's equity. | | | | | | | □ | (f) Statement of changes in liabilities subordinated to claims of creditors. | | | | | | | ~ | (g) Notes to consolidated financial statements. | | | | | | | ~ | (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.lSa-l, as applicable. | | | | | | | □ | (i) Computation of tangible net worth under 17 CFR 240.lSa-2. | | | | | | | ~ | (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3. | | | | | | | □ | (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.1Sc3-3 or
Exhibit A to 17 CFR 240.lSa-4, as applicable. | | | | | | | | ~ (I) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3. | | | | | | | | ~ (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3. | | | | | | | 0 | (n} Information relating to possession or control requirements for security-based swap customers under 17 CFR | | | | | | | | 240.15c3-3(p)(2) or 17 CFR 240.lSa-4, as applicable. | | | | | | | | ~ (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net | | | | | | | | worth under 17 CFR 240.15c3-1, 17 CFR 240.lSa-1, or 17 CFR 240.lSa-2, as applicable, and the reserve requirements under 17 | | | | | | | | CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences | | | | | | | | exist. | | | | | | | 0 | (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition. | | | | | | | | ~ (q) Oath or affirmation in accordance with 17 CFR 240.17a-S, 17 CFR 240.17a-12, or 17 CFR 240.lSa-7, as applicable. | | | | | | | 0 | (r} Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable. | | | | | | | | ~ (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable. | | | | | | | 0 | (t) Independent public accountant's report based on an examination of the statement of financial condition. | | | | | | | | ~ (u) Independent public accountant's report based on an examination of the financial report or financial statements under 17 | | | | | | | | CFR 240.17a-S, 17 CFR 240.lSa-7, or 17 CFR 240.17a-12, as applicable. | | | | | | | 0 | (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17
CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable. | | | | | | | | ~ (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 | | | | | | | | CFR 240.lSa-7, as applicable. | | | | | | | | □ (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-le or 17 CFR 240.17a-12, | | | | | | | | as applicable. | | | | | | | | □ (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or | | | | | | | | a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k). | | | | | | | | ___________________________________
D (z) Other:
_ | | | | | | \*\*To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable. {3}------------------------------------------------ ### **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM** To the Stockholder and the Board of Directors of Sentry Equity Services, Inc.: #### **Opinion on the Financial Statements** We have audited the accompanying statement offinancial condition of Sentry Equity Services, Inc. (the "Company") as of December 31, 2023, and the related statements of operations, changes in stockholder's equity, and cash flows for the year then ended, and the related notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2023, and the results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America. ### **Basis for Opinion** These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion. #### **Emphasis of Matter** As discussed in Note 5 to the financial statements, results of the Company may not be indicative of those of a stand-alone entity, as the Company is a member of a controlled group of affiliated companies. Our opinion is not modified with respect to this matter. #### **Report on Supplemental Schedules** The accompanying Supplemental Schedules H, J, L, and M (collectively "the supplemental schedules") have been subjected to audit procedures performed in conjunction with the audit of the Company's financial statements. The supplemental schedules are the responsibility of the Company's management. Our audit procedures included determining whether the supplemental {4}------------------------------------------------ schedules reconcile to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental schedules. In forming our opinion on the supplemental schedules, we evaluated whether the supplemental schedules, including their form and content, are presented in compliance with Rule 17a-5 under the Securities Exchange Act of 1934. In our opinion, such schedules are fairly stated, in all material respects, in relation to the financial statements as a whole. /s/ DELOITTE & TOUCHE LLP Chicago, Illinois February 23, 2024 We have served as the Company's auditor since 2023. {5}------------------------------------------------ #### Statement of Financial Condition December 31 , 2023 #### **Assets** | Cash | \$
35,072 | |---------------------------------------------------------------------------------------------|---------------| | Prepaid expenses | 21 ,332 | | Intercompany receivable | 12,058 | | Total assets | \$
68,462 | | Liabilities and Stockholder's Equity | | | Liabilities: | | | Intercompany payable | \$ | | Total liabilities | \$ | | Stockholder's equity: | | | Common stock, \$10 par value. Authorized 1,000 shares; issued and outstanding
720 shares | 7,200 | | Additional paid-in capital | 752,800 | | Accumulated deficit | (691
,538) | | Total stockholder's equity | 68,462 | | Total liabilities and stockholder's equity | \$
68,462 | | | | {6}------------------------------------------------ #### Statement of Operations #### Year Ended December 31 , 2023 | Revenues: | | | |------------------------------------|----|-------------| | Management fees | \$ | 128,116 | | Distribution fees | | 2,285 | | Interest from cash in bank | | 744 | | Total revenues | | ,145
131 | | Expenses: | | | | Employee compensation and benefits | | 53,714 | | Regulatory | | 65,363 | | Other | | 12,068 | | Total expenses | | 131
,145 | | Income (Loss) before income tax | | | | Income tax expense/benefit | | | | Net Income (Loss) | \$ | | | | | | {7}------------------------------------------------ #### Statement of Changes in Stockholder's Equity #### Year Ended December 31 , 2023 | | | Common
stock | Additional
paid-in
capital | Accumulated
deficit | Total
stockholder's
equity | |--------------------------------|----|-----------------|----------------------------------|------------------------|----------------------------------| | Balance, December 31
, 2022 | | 7,200 | \$
752,800 | \$
(691
,538) | \$
68,462 | | Net Income (Loss) | | | | | | | Balance, December 31
, 2023 | \$ | 7,200 | \$
752,800 | \$
(691
,538) | \$
68,462 | {8}------------------------------------------------ #### Statement of Cash Flows #### Year Ended December 31 , 2023 | Cash flows from operating activities: | | |-----------------------------------------------------------------------------------|--------------| | Net Income (Loss) | \$ | | Adjustments to reconcile net income to net cash provided by operating activities: | | | Increase in prepaid expenses | (950) | | Increase (Decrease) in intercompany receivable (payable) | (31 ,756) | | Net cash (used in) provided by operating activities | (32,706) | | Cash, beginning of year | 67,778 | | Cash, end of year | \$
35,072 | | | | {9}------------------------------------------------ Notes to Financial Statements Year Ended December 31, 2023 #### **(1) Nature of Business** Sentry Equity Services, Inc. (the Company) is a wholly owned subsidiary of Sentry Insurance Company (SIC) and is a broker-dealer registered with the Securities and Exchange Commission (SEC) pursuant to the Securities Exchange Act of 1934. The Company is also a member of the Financial Industry Regulatory Authority, Inc. (FINRA). The Company's securities operations are limited to the underwriting in SIC's life insurance affiliate Sentry Life Insurance Company (SLIC) separate accounts and is a non-clearing broker. Sales of new separate account contracts ended on December 1, 2004 for variable annuities and on October 13, 2003 for variable life insurance. Customers can still make deposits through SLIC for both the variable annuities and the variable universal life insurance contracts. #### **(2) Basis of Presentation and Si2nificant Accountin2 Policies** The Company's financial statements are prepared on the basis of U.S. Generally Accepted Accounting Principles (GAAP). The Company operates as one reportable business segment. This determination was based on the manner in which management uses financial information to evaluate business performance and because SLIC's customer base is substantially the same for the variable annuities and the variable universal life policies. The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Company's revenue consists of management fees, distribution fees, and interest income related to securities operations disclosed in Note 1. Management fees pertain to distribution services the Company has provided servicing contracts in-force; none of the management fees relate to future service obligations. Management fees are intended to reimburse the Company monthly for net expenses incurred related to these services. Distribution fee revenues are earned when due in accordance with the underwriting agreements, which is the same period the performance obligation is satisfied. A receivable is established for fees that have been earned but are not yet collected. Distribution fee revenue consists of fees charged on customer deposits made to existing in-force contracts. These distribution fees are fixed percentages per each contract. There are no future service obligations associated with this revenue. Given there are no future service obligations related to management fees or distribution fees, revenue is recognized immediately when all service obligations are performed. Cash consists of a depository bank account which is carried at fair value. {10}------------------------------------------------ Notes to Financial Statements Year Ended December 31 , 2023 #### **(2) Basis of Presentation and Si2nificant Accountin2 Policies (Continued)** Prepaid Expenses represent those expenses paid to third parties for licensing and other services. Prepaid amounts are expensed as the underlying related services are performed. The preparation of financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates. Expenses consist of salaries and employee benefits and general and administrative expenses. Expenses are recognized as incurred. Expenses are incurred in carrying out the Company's duties and responsibilities in its role as principal underwriter and wholesaler for contracts issued by SLIC. Regulatory fees reflect FINRA licensing fees, state filing fees and other costs incurred in the normal course of business. The Financial Accounting Standards Board has issued an Accounting Standards Update on Segment Reporting (ASU Topic 280) which will be effective for the year ended December 31, 2024. SESI operates under one segment and this update is not expected to have a material impact on our financial statements. #### **(3) Income Taxes** The Company files a consolidated federal income tax return with SIC. In accordance with the intercompany tax allocation policy, the Company pays to or receives from SIC amounts equivalent to the federal income tax provision or benefit based on its taxable income or loss included in this return. As settlement under the intercompany Tax Allocation Agreement, the Company received \$0 during the year ended December 31 , 2023. The balance is \$0 as of year ended December 31 , 2023, for which there was no valuation allowance. The Company reports no net income resulting in no tax expense, deferred tax assets or deferred tax liabilities. The Company has reviewed and evaluated the relevant technical merits of each of its tax positions in accordance with Accounting Standards Codification 740, Income Taxes, and determined that there are no uncertain tax positions that would have a material impact on the financial statements of the Company. #### **(4) Capital Requirements** Pursuant to the Securities and Exchange Commission Uniform Net Capital Rule 15c3-l (the Rule), the Company is required to maintain minimum net capital and an acceptable ratio of aggregate indebtedness to net capital (net capital ratio), both as defined, under the Rule. At December 31 , 2023, the Company had net capital of \$35,072 which was \$30,072 in excess of the required minimum net capital of \$5,000. The Company's aggregate indebtedness ratio was 0.0 to 1 at December 31, 2023, which was in compliance with the 15 to 1 limit under the Rule. {11}------------------------------------------------ Notes to Financial Statements Year Ended December 31 , 2023 #### **(5) Related-Party Transactions** The Company has no direct employees. It utilizes services provided by employees of SIC. The Company participates in an Expense Allocation Agreement with certain affiliated companies as a wholly owned subsidiary of SIC. Allocated expense of \$58,920 for the year ended December 31 , 2023 were based on estimated time and usage studies that are updated at least annually by the Company and SIC. Direct expense (not allocated) totaled \$72,225 for the year ended December 31 , 2023 . As exclusive underwriter and broker dealer for the sale of variable annuities and variable universal life policies for SLIC, the Company received \$2,285 in distribution fees from variable annuity policy contributions for the year ended December 31 , 2023. The Company receives management fees from SLIC, an affiliate of SIC for which it provides underwriting and broker dealer services according to a dealer agreement with that affiliate. The management fee is structured to reimburse the Company for expenses incurred in excess of all other revenue in order to maintain desired levels of stockholder's equity. Per this agreement, management fees of \$128,116 are included in Company income for the year ended December 31 , 2023. This same affiliate of SIC is required to provide the Company with funds sufficient to maintain minimum net capital at all times. Because of these aforementioned relationships, it is possible that the terms of these transactions are not the same as those that would result from transactions among wholly unrelated parties. #### **(6) Subsequent Events** In connection with the preparation of the financial statements, the Company evaluated subsequent events after the balance sheet date of December 31, 2023 through February 23, 2024 which was the date the financials statements were issued. No significant subsequent events were identified. {12}------------------------------------------------ **Schedule H** #### **SENTRY EQUITY SERVICES, INC.** #### Computation of Net Capital, under Rule 15c3-l of the Securities and Exchange Commission | December 31
, 2023 | | | |---------------------------------------------------------------------------------------|----|-------------------| | Stockholder's equity | \$ | 68,462 | | Less nonallowable assets:
Prepaid expenses
Intercompany receivable | | 21 ,332
12,058 | | Net capital | | 35,072 | | Less net capital requirement (greater of \$5,000 or 6-2/3% of aggregate indebtedness) | | 5,000 | | Net capital in excess ofrequired amount | | 30,072 | | Aggregate indebtedness:
Total liabilities | | ------ | | Aggregate indebtedness | \$ | ====== | | Percentage of aggregate indebtedness to net capital | | 0.00% | Reconciliation under Rule l 7a-5(d)(4): No material differences exist between the preceding computation of net capital and the unaudited Focus Report IIA of Form X-l 7A-5 filed as of December 31 , 2023. {13}------------------------------------------------ #### **Schedule J** #### **SENTRY EQUITY SERVICES, INC.** #### Computation for Determination of Customer Account Reserve of Brokers and Dealers under Rule 15c3-3 of the Securities and Exchange Commission #### December 31 , 2023 The Company is exempt from the provisions of Rule 15c3-3 of the Securities Exchange Act of 1934 under Section (k)(l) of that rule. {14}------------------------------------------------ #### **Schedule L** ### **SENTRY EQUITY SERVICES, INC.** #### Computation for Determination of Proprietary Accounts of Broker Dealers Account Reserve under Rule 15c3-3 of the Securities and Exchange Commission #### December 31 , 2023 The Company is exempt from the provisions of Rule 15c3-3 of the Securities Exchange Act of 1934 under Section (k)(l) of that rule. {15}------------------------------------------------ #### **Schedule M** #### **SENTRY EQUITY SERVICES, INC.** Information for Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission December 31 , 2023 The Company is exempt from the provisions of Rule 15c3-3 of the Securities Exchange Act of 1934 under Section (k)(l) of that rule. {16}------------------------------------------------ ### **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM** To the Stockholder and the Board of Directors of Sentry Equity Services, Inc.: We have reviewed management's statements, included in the accompanying Annual Exemption report, in which (1) Sentry Equity Services, Inc. (the "Company") identified the following provisions of 17 C.F.R. § 240.15c3-3(k) under which the Company claimed an exemption from 17 C.F.R. § 240.15c3-3: paragraph (k)(l) (the "exemption provisions") and (2) the Company stated that the Company met the identified exemption provisions throughout the year ended December 31, 2023, without exception. The Company's management is responsible for compliance with the exemption provisions and its statements. Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the exemption provisions. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion. Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on the provisions set forth in paragraph (k)(l) of Rule 15c3-3 under the Securities Exchange Act of 1934. /s/ DELOITTE & TOUCHE LLP Chicago, Illinois February 23, 2024 {17}------------------------------------------------ #### **SENTRY EQUITY SERVICES, INC. Schedule of Form SIPC-3 Revenues For the Year Ended December 31, 2023** | Business activities through which revenue was earned | Amount | |-----------------------------------------------------------------------------------------------------------------------|---------------| | Business conducted outside the United States and its territories and
possessions | \$ | | Distribution of shares of registered open end investment companies or
unit investment trusts | | | Sale of variable annuities | 130,401 | | Insurance commissions and fees | | | Investment advisory services to one or more registered investment
companies or insurance company separate accounts | | | Transactions in securities futures products | | | Total Revenues | \$
130,401 | {18}------------------------------------------------ ![](_page_18_Picture_1.jpeg) ## **Sentry Equity Services, Inc. CRD# 5069 (BD SEC# 8-15078) Annual Exemption Report** Sentry Equity Services, Inc. is a registered broker-dealer subject to Rule l 7a-5 promulgated by the Securities and Exchange Commission (17 C.F.R. §240.l 7a-5, "reports to be made by certain brokers and dealers"). This Exemption Report was prepared as required by 17 C.F.R. §240.l 7a-5(d)(l) and (4). To the best of its knowledge and belief, the Company states the following: The Company claims an exemption from 17 C.F.R §240.15c3-3(k), section (1), as Sentry Equity Services, lnc.'s transactions are limited to the distribution of redeemable securities of registered investment company shares and variable contracts participating in insurance company separate accounts. The Company met the exemption provision throughout the most recent fiscal year January 1, 2023 to December 31, 2023 without exception. Sentry Equity Services, Inc. **By:~«/** PaulGwidt Title: Treasurer, Sentry Equity Services, Inc. Date: 2/23/2024 {19}------------------------------------------------ *Securities Investor Protection Corporation* 1667 K Street NW, Ste 1000 Washington, DC 20006-1620 ### **Forwarding and Address Correction Requested** **C'0** I **NI Q** *M* ~ I **u** ~ ~ **00** 8- 15078 FINRA DEC 9/19/1969 Sentry Equity Services, Inc 1800 North Point Dr Stevens Point WI 54481 | Check appropriate boxes.
Di) its principal business, in the determination of SIPC, taking into account business of affiliated
entities, is conducted outside the United States and its territories and possessions;* | | | | | |----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--|--|--|--| | (ii) its business as a broker-dea ler is expected to consist exclusive ly of: | | | | | | (I) the distribution of shares of registered open end investment companies or unit investment trusts; | | | | | | (II) the sale of variable annuities; | | | | | | (III) the business of insurance; | | | | | | ~
(IV) the business of rendering investment advisory services to one or more registered investment
companies or insurance company separate accounts; | | | | | | (iii) it is registered pursuant to 15 US.C. 78o(bXI l)(A) as a broker-dealer with respect to transactions in
securities futures products; | | | | | | Pursuant to the terms of this form (detailed below). | | | | | | x
Chief Com liance Officer 1/5/2022 | | | | | | Date | | | | | *Securities Investor Protection Corporation* 1667 K Street NW, Ste 1000 Washington, DC 20006-1620 # **Form SIPC-3 FY 202 3** □ **0** □ □ # *Certification of Exclusion From Membership.* TO BE FILED BY A BROKER-DEALER WHO CLAIMS EXCLUSION FROM MEMBERSHIP IN THE SECURITIES INVESTOR PROTECTION CORPORATION ("SIPC") UNDER SECTION 78ccc(a)(2)(A) OF THE SECURITIES INVESTOR PROTECTION ACT OF 1970 ("SIPA"). The above broker-dealer certifies that during the fiscal year ending **12/31/2023** to consist exclusively of one or more of the following ( check appropriate boxes): its business as a broker-dealer is expected - □ (i) its principal business, in the determination of SIPC, taking into account business of affiliated entities, is conducted outside the United States and its territories and possessions;\* - (ii) its business as a broker-dealer is expected to consist exclusively of: - (1) the distribution of shares of registered open end investment companies or unit investment trusts; - (11) the sale of variable annuities; - (III) the business of insurance; - (IV) the business of rendering investment advisory services to one or more registered investment companies or insurance company separate accounts; - **D** (iii) it is registered pursuant to 15 U.S.C. 78o(b)(ll)(A) as a broker-dealer with respect to transactions in securities futures products; and that, therefore, under section 78ccc(a)(2)(A) of SIPA it is excluded from membership in SIPC. \*If you have any questions concerning the foreign exclusion provision please contact SIPC via telephone at 202-371-8300 or e-mail at asksipc@sipc.org to request a foreign exclusion questionnaire. The following bylaw was adopted by the Board of Directors: Interest on Assessments . ... If any broker or dealer has incorrectly filed a claim for exclusion from membership in the Corporation, such broker or dealer shall pay, in addition to all assessments due, interest at the rate of 20% per annum of the unpaid assessment for each day it has not been paid since the date on which it should have been paid. In the event of any subsequent change in the business of the undersigned broker-dealer that would terminate such broker-dealer's exclusion from membership in SIPC pursuant to section 78ccc(a)(2)(A) of the SIPA, the undersigned broker-dealer will immediately give SIPC written notice thereof and make payment of all assessments thereafter required under section 78ddd( c) of the SIP A. **Sign, date and return this form no later than 30 days after the beginning of the fiscal year, using the enclosed return envelope.** **Retain a copy of this form for a period of not less than 6 years, the latest 2 years in an easily accessible place.** {20}------------------------------------------------ Change of Address. If the Broker-Dealer's principal place of business has changed, please make the necessary corrections. | Legal Name | Doing Business As ( d/b/a) | | |----------------------------|----------------------------|--| | Business Address | Mailing Address | | | Business Address continued | Mailing Address continued | | | Business City/State/Zip | Mailing City/State/Zip | | | Phone Number | Alternate Phone Number | | | Fax Number | Primary Contact | | | Email Address | | | Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.