# ZIONS DIRECT, INC. X-17A-5 (2025-02-26) — Broker-dealer annual report

- Company: ZIONS DIRECT, INC.
- Form: X-17A-5
- Filed: 2025-02-26
- Period: 2024-12-31
- Accession: 0000790482-25-000002
- CIK: 790482
- File #: 8-35721
- Type: Broker-dealer
- Material weakness: No
- Auditor: Ernst & Young LLP
- Auditor location: New York, NY
- Contact: Ryan Moore
- Phone: (424) 290-5115
- Email: ryan.moore@zionsbancorp.com
- Website: zionsbancorp.com
- Signed by: Ryan D. Moore (Treasurer and Finance & Operations Principal Officer)

Original filing: https://www.sec.gov/Archives/edgar/data/790482/000079048225000002/ZD_2024S.pdf

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#### **UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549**

OMB APPROVAL OMB Number: ϯϮϯϱͲϬϭϮϯ Expires: EŽǀ͘ϯϬ͕ϮϬϮϲ Estimated average burden hours per response:

# **ANNUAL REPORTS FORM X-17A-5 PART III**

SEC FILE NUMBER

| FACING PAGE<br>Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934                                                       |                                            |  |  |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------|--|--|
| 01/01/24<br>FILING FOR THE PERIOD BEGINNING _____________________ AND ENDING ______________________<br>MM/DD/YY                                                                | 12/31/24<br>MM/DD/YY                       |  |  |
| A. REGISTRANT IDENTIFICATION                                                                                                                                                   |                                            |  |  |
| Zions<br>Direct,<br>Inc.<br>NAME OF FIRM: _______________________________________________________________________                                                              |                                            |  |  |
| TYPE OF REGISTRANT (check all applicable boxes):<br>܆<br>܆<br>Broker-dealer<br>Security-based swap dealer<br>■<br>܆ Check here if respondent is also an OTC derivatives dealer | ܆<br>Major security-based swap participant |  |  |

ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)

#### \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ One South Main Street

|                                                                                                | (No. and Street)                                                                                                                                                   |                                                                                                                      |                 |  |
|------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------|-----------------|--|
| Salt<br>Lake<br>City                                                                           | UT<br>_____________________________________________________________________________________                                                                        |                                                                                                                      | 84133           |  |
| (City)                                                                                         | (State)                                                                                                                                                            |                                                                                                                      | (Zip Code)      |  |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                   |                                                                                                                                                                    |                                                                                                                      |                 |  |
| Ryan<br>D.<br>Moore                                                                            | (424)<br>290-5115                                                                                                                                                  | Ryan.Moore@zionsbancorp.com<br>_____________________________________________________________________________________ |                 |  |
| (Name)                                                                                         | (Area Code – Telephone Number)                                                                                                                                     |                                                                                                                      | (Email Address) |  |
|                                                                                                | B. ACCOUNTANT IDENTIFICATION                                                                                                                                       |                                                                                                                      |                 |  |
| Ernst<br>&<br>Young,<br>LLP                                                                    | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*<br>_____________________________________________________________________________________ |                                                                                                                      |                 |  |
|                                                                                                | (Name – if individual, state last, first, and middle name)                                                                                                         |                                                                                                                      |                 |  |
| 395<br>9th<br>Ave                                                                              | New<br>York<br>_____________________________________________________________________________________                                                               | NY                                                                                                                   | 10001           |  |
| (Address)                                                                                      | (City)                                                                                                                                                             | (State)                                                                                                              | (Zip Code)      |  |
| 10/20/03                                                                                       | _____________________________________________________________________________________                                                                              | 42                                                                                                                   |                 |  |
| (Date of Registration with PCAOB)(if applicable)<br>(PCAOB Registration Number, if applicable) |                                                                                                                                                                    |                                                                                                                      |                 |  |
|                                                                                                | FOR OFFICIAL USE ONLY                                                                                                                                              |                                                                                                                      |                 |  |
|                                                                                                |                                                                                                                                                                    |                                                                                                                      |                 |  |

\* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

**Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.** 

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#### **OATH OR AFFIRMATION**

| I, Ryan D. Moore                                                                                                                         | swear (or affirm) that, to the best of my knowledge and belief, the               |  |  |
|------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------|--|--|
| financial report pertaining to the firm of Zions Direct, Inc.                                                                            | as of                                                                             |  |  |
| __________ _, 2~<br>_1_2_/_3_1                                                                                                           | is true and correct. I further swear (or affirm) that neither the company nor any |  |  |
| ~<br>partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely |                                                                                   |  |  |
| as that of a customer.                                                                                                                   |                                                                                   |  |  |
|                                                                                                                                          |                                                                                   |  |  |
|                                                                                                                                          | ~<br>Signature:                                                                   |  |  |
|                                                                                                                                          |                                                                                   |  |  |

Title: C=3 Treasurer and Finance & Operations Principal Officer

# **....,?a;y r,bHc/J-U oa:;f ou.f.\_.A\_ (Yr ~J-**

#### **This filing\*\* contains (check all applicable boxes):**

- **iii** (a) Statement of financial condition.
- **iii** (b) Notes to consolidated statement of financial condition.
- D (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in § 210.1-02 of Regulation **S-X).**
- D (d) Statement of cash flows.
- D (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
- D (f) Statement of changes in liabilities subordinated to claims of creditors.
- D (g) Notes to consolidated financial statements.
- D (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-l, as applicable.
- D (i) Computation of tangible net worth under 17 CFR 240.18a-2.
- D (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.
- D (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.
- D (I) Computation for Determination of PAB Requirements under Exhibit A to§ 240.15c3-3.
- D (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
- D (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.
- D (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-l, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
- D (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
- **iii** (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.
- D (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- **iii** (t) Independent public accountant's report based on an examination of the statement of financial condition.
- D (u) Independent public accountant's report based\_ on an examination of the financial report or financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.
- D (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-le or 17 CFR 240.17a-12, as applicable.
- D (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k). D (z) Other:--------------------------------------
- 
- \*\*To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d}(2), as applicable.

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# **GOVERNMENT CODE § 8202**  \'.\S!a~~~~~~~~~~~~~W&~~~~~~~~~~~~~ See Attached Document (Notary to cross out lines 1-6 below) □ See Statement Below (Lines 1-6 to be completed only by document signer[s], not Notary) Signature of Document Signer No. 1 Signature of Document Signer No. 2 (if any) A notary public or other officer completing this certificate verifies only the identity of the individual who signed the document to which this certificate is attached, and not the truthfulness, accuracy, or validity of that document. County State of of Ca ~'3' ?~ - ~ ~~ ~ <sup>~</sup> <sup>~</sup> ----r1c---~ Seal Place Notary Seal Above Subscribed and sworn to (or affirmed) before me on th;s **!J..b** day of **ef~,** 20£ by Date ~ Year (1) **~~a\_'" D. O\fHIP-~**  (and {2} \_\_\_\_\_\_\_\_\_\_\_\_\_ ), Name(s) of Signer(s) proved to me on the basis of satisfactory evidence to be the person~ who appeared before me. **OPTIONAL**  Though this section is optional, completing this information can deter alteration of the document or fraudulent reattachment of this form to an unintended document. **Description of Attached Document au .fJ** , **Title or Type of Document:Ottf-t\_ h** ~ **Document Date: \_\_\_\_\_ \_ Number of Pages: \_\_ Signer(s) Other Than Named Above:** \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \_

• ©2014 National Notary Association• www.NationalNotary.org • 1-800-US NOTARY (1-800-876-6827) Item #5910

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## STATEMENT OF FINANCIAL CONDITION

#### Zions Direct, Inc.

(A Wholly-Owned Subsidiary of Zions Bancorporation, National Association)

As of and for the Year Ended December 31, 2024 With Report of Independent Registered Public Accounting Firm

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|--|--|-------------------------------------------------|--|
|  |  |                                                 |  |

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![](_page_5_Picture_0.jpeg)

#### Report of Independent Registered Public Accounting Firm

To the Shareholder and the Board of Directors of Zions Direct, Inc.

#### Opinion on the Financial Statement

We have audited the accompanying statement of financial condition of Zions Direct, Inc. (the Company) as of December 31, 2024 and the related notes (the "financial statement"). In our opinion, the financial statement presents fairly, in all material respects, the financial position of the Company at December 31, 2024, in conformity with U.S. generally accepted accounting principles.

#### Basis for Opinion

This financial statement is the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statement. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

We have served as the Company's auditor since 2000.

February 26, 2025

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| AA4BA                                                           |          |
|-----------------------------------------------------------------|----------|
| 0B70=320B74@D8E0;4=CB                                           | <br><br> |
| 0B734?>B8CBF8C72;40A8=6>A60=8I0C8>=B                            | <br>     |
| (4248E01;4B5A><1A>:4AB	340;4AB	0=32;40A8=6>A60=8I0C8>=B         | <br>     |
| %4C3454AA438=2><4C0G0BB4CB                                      | <br>     |
| 'A4?0834G?4=B4B                                                 | <br>     |
| &C74A0BB4CB                                                     | <br>     |
| *>C0;0BB4CB                                                     | <br><br> |
|                                                                 |          |
| !8018:8B84A0<3A70@47=:34@A4?C8BG                                |          |
| %4C?0H01;4C>0558;80C4B                                          | <br><br> |
| 454AA438=2><4                                                   | <br>     |
| 22AD434G?4=B4B                                                  | <br>     |
| *>C0;;8018;8C84B                                                | <br>     |
| )70A47>;34AB4@D8CH                                              |          |
| ><<>=BC>2:    B70A4B0DC7>A8I43	8BBD430=3>DCBC0=38=6<br>?0AE0;D4 | <br>     |
| 338C8>=0;?083<br>8=20?8C0;                                      | <br>     |
| (4C08=43345828C                                                 | <br>     |
| *>C0;B70A47>;34AB4@D8CH                                         | <br>     |
| *>C0;;8018;8C84B0=3B70A47>;34AB4@D8CH                           | <br><br> |
|                                                                 |          |

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(A Wholly-Owned Subsidiary of Zions Bancorporation, National Association)

# Notes to Financial Statements

#### 1. ORGANIZATION AND OWNERSHIP

Zions Direct, Inc. (the "Company") is a wholly-owned subsidiary of Zions Bancorporation, National Association ("Parent"). The Company is a member of the Financial Industry Regulatory Authority ("FINRA") and is registered as a broker-dealer under the Securities Exchange Act of 1934.

The Company provides brokerage services to its client base, including transactions in fixed income products, mutual funds, equities, municipal securities, options, and various other investment products.

The Company engages in investment banking services as a co-manager, co-placement agent, or advisor in security offerings for institutional clients. As a co-manager or co-placement agent, the primary role the Company performs is taking on its allocated portion of the underwriting risk and/or its allocated portion of the liability for errors and omissions. As an advisor, the Company advises clients through a wide range of strategic alternatives and capital solutions. The Company does not have any role in receiving or otherwise handling the cash of investors in an offering or while acting as an advisor. Cash from investors is received and otherwise handled by the lead underwriter in firm commitment underwritings. The Company does not have any role in delivering newly-issued securities to investors. Securities are delivered to investors by the lead underwriter in firm commitment underwritings, or the placement is made directly by the issuer to the purchasers when a placement is conducted on a best efforts basis. None of the investors in these security offerings were sold newly-issued securities by the Company.

The Company operated www.zionsdirect.com, an online brokerage service, and a customer service center in its principal office in Salt Lake City, Utah. For retail securities transactions, the Company operated as an introducing broker-dealer, clearing all transactions on a fully disclosed basis through Interactive Brokers ("IB"). The Company does not carry customer balances, clear customer transactions, or serve as custodian for customer securities. The Company ceased the retail brokerage business and ended its introducing relationship with IB as of December 31, 2024.

On a riskless principal basis, the Company trades with institutional clients under the deliveryversus-payment model through the Depository Trust Company ("DTC"). The Company is a member of the DTC and its affiliate, the National Securities Clearing Corporation ("NSCC"). The DTC and NSCC provide clearing services for the Company's self-cleared trades with other DTC and NSCC members.

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(A Wholly-Owned Subsidiary of Zions Bancorporation. National Association)

# Notes to Financial Statements (continued)

## 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

#### Basis of Financial Statement Presentation

The financial statements have been prepared in conformity with accounting principles generally accepted in the United States ("GAAP"). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

#### Cash and Cash Equivalents

The Company classifies all highly liquid investments with no restrictions and an original maturity date of three months or less as cash equivalents. Cash equivalents represent funds held in a money market fund and bank deposits that totaled \$16,843,403 as of December 31, 2024. The Company's cash and cash equivalents are carried at cost, which approximates fair value.

#### Cash Deposits with Clearing Organizations

The DTC and NSCC require a cash deposit relative to the Company's membership.

#### Income Taxes

Deferred tax assets and liabilities are determined based on temporary differences between financial statement asset and liability amounts and their respective tax basis and are measured using enacted tax laws and rates. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Deferred tax assets are recognized subject to management's judgment that realization of the asset is more likely than not to occur.

## Equity

The Company received no capital injections and made no capital distributions in 2024.

## 3. RECENT ACCOUNTING PRONOUNCEMENTS

| Standard                                                                                     | Description                                                                                                                                                                                                                                                                                      | Effective<br>date  | Bffect on the financial<br>statements or other<br>significant matters                                                  |  |
|----------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------|------------------------------------------------------------------------------------------------------------------------|--|
|                                                                                              | Standards not yet adopted by the Company as of December 31, 2024                                                                                                                                                                                                                                 |                    |                                                                                                                        |  |
| ASU 2023-09,<br>Income Taxes<br>(Topic 740):<br>lmprovements to<br>Income Tax<br>Disclosures | This ASU requires additional detailed information to<br>improve the usefulness of income tax disclosures.<br>This includes providing detailed annual disclosures<br>on rate reconciliation and income taxes paid for<br>specific categories and when certain quantitative<br>thresholds are met. | January 1,<br>2025 | The overall effect of<br>this standard is not<br>expected to have a<br>material impact on our<br>financial statements. |  |

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{11}------------------------------------------------

(A Wholly-Owned Subsidiary of Zions Bancorporation. National Association)

# Notes to Financial Statements (continued)

income tax purposes. DTAs are reflected without reduction for a valuation allowance. No valuation allowance is recorded as it is more likely than not that the assets will be realized through the Parent's consolidated tax return. A net DTA of \$98,211 relates principally to deferred compensation and deferred revenue.

The Company does not have any liability for unrecognized tax benefits relating to uncertain tax positions as of December 31, 2024.

## 6. EMPLOYEE BENEFITS

The Company participates in the Parent's 401(k) and employee stock ownership plan under which employees select from several investment alternatives. Employees can contribute up to 80% of their earnings subject to the annual maximum allowed contribution and will be matched 100% for the first 3% of employee contributions and 50% for the next 3% of employee contributions. Matching contributions to participants amounted to \$8,852 for 2024 and is included in employee compensation and benefits.

The 401(k) plan also has a noncontributory profit-sharing feature which is discretionary and may range from 0% to 3.5% of eligible compensation based upon a formula approved annually by the Parent's Board of Directors. The profit-sharing expense was \$2,137 for the year ended December 31, 2024, which is included in employee compensation and benefits.

## 7. NET CAPITAL REQUIREMENT

As a registered broker-dealer with the SEC and FINRA, the Company is subject to the SEC's Uniform Net Capital Rule 15c3-1 (the "Rule"), which requires the maintenance of minimum net capital equal to the greater of \$250,000 or 6-2/3% of aggregate indebtedness as defined. At December 31, 2024, the Company had net capital, as defined by the Rule, of \$19,205,447, which was \$18,955,447 in excess of its required net capital of \$250,000. The Company's ratio of aggregate indebtedness to net capital was 0.0306 to 1 at December 31, 2024.

## 8. CREDIT LOSSES ON FINANCIAL INSTRUMENTS

ASU 2016-13, Credit Losses (Topic 326), and subsequent updates, significantly changed how entities measure credit losses for certain financial assets and other instruments that are not measured at fair value through net income that have the contractual right to receive cash. The update replaced the "incurred loss" approach with a current expected credit loss ("CECL") model for instruments such as loans and held-to-maturity securities that are measured at amortized cost. The ASU requires credit losses relating to available-for-sale ("AFS") debt securities to be recorded through an allowance for credit loss ("ACL") rather than a reduction of the carrying amount and replaced the historically required other-than-temporary impairment ("OTTI") analysis. It also changed the accounting for purchased credit-impaired debt securities and loans.

The Company's receivables from brokers, dealers, and clearing organizations include amounts receivable from unsettled trades with institutional clients. There were no unsettled trades at

{12}------------------------------------------------

(A Wholly-Owned Subsidiary of Zions Bancorporation. National Association)

# Notes to Financial Statements (continued)

December 31, 2024. The Company's receivables from brokers, dealers, and clearing organizations also include investment banking fee amounts due from activities as co-manager and co-placement agent. Final settlement of syndicate accounts is to be effected by the syndicate manager within 90 days following the syndicate settlement date. The issuer pays a placement fee on the closing date when the issuer delivers to each purchaser the notes to be purchased. The amount of unsettled credit exposure is limited to the amount owed to the Company for a short period of time. No expected credit losses were recorded under ASC Topic 326-20 for the year ended December 31, 2024.

## 9. CONCENTRATIONS OF CREDIT RISK

The Company is involved in various trading and brokerage activities on a riskless-principal basis in which the counterparties primarily consist of broker-dealers, financial institutions, and other institutional customers. The risk of loss from failed trades depends on the creditworthiness of the counterparty or issuer of the instrument. It is the Company's policy to review, as necessary, the credit standing of each counterparty. In the event counterparties do not fulfill their obligations, the Company will cancel or sell out the trade immediately, thus significantly limiting any credit exposure. There were no unsettled trades at December 31, 2024.

## 10. COMMITMENTS AND CONTINGENT LIABILITIES

Occasionally, the Company is subject to other lawsuits, claims, and other legal proceedings in connection with its business. Some of these legal actions include claims for substantial or unspecified compensatory and/or punitive damages.

In the normal course of business, the Company discusses matters with its regulators raised during regulatory examinations or otherwise subject to their inquiry. These matters could result in censures, fines, penalties, or other sanctions. Management believes the outcome of any resulting actions will not be material to the Company's financial condition, results of operations or cash flows. However, the Company is unable to predict the outcome or the timing of the ultimate resolution of these matters or the potential fines, penalties, or injunctive or other equitable relief, if any, that may result from these matters.

## 11. RELATED PARTY TRANSACTIONS

The Company maintained \$205,995 in cash in noninterest-bearing accounts at the Parent as of December 31, 2024.

The Company invested \$16,843,403 in a money market fund, as defined under Rule 2(a)7 of the Investment Company Act of 1940, represented as cash equivalents as of December 31, 2024. The Company established custody accounts at the Parent in which the money market fund positions are safekept. At the direction of the Company, the Parent makes purchases and sales for the accounts. The Company pledged \$1,114,935 of the money market fund to the Parent to collateralize the net payable to affiliates of \$523,974 as of December 31, 2024. The Company is only required to pledge the amount required by law, \$523,974 as of December 31, 2024. The

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Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.