# THE TAVENNER COMPANY X-17A-5 (2025-03-21) — Broker-dealer annual report

- Company: THE TAVENNER COMPANY
- Form: X-17A-5
- Filed: 2025-03-21
- Period: 2024-12-31
- Accession: 0000849834-25-000001
- CIK: 849834
- File #: 8-41206
- Type: Broker-dealer
- Material weakness: No
- Auditor: Davies, Jerome
- Auditor location: Marietta, GA
- Contact: Thomas J. Tavenner
- Phone: 937-399-9663
- Signed by: Thomas J. Tavenner (President)

Original filing: https://www.sec.gov/Archives/edgar/data/849834/000084983425000001/tavennersec1.pdf

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{0}------------------------------------------------

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

| ANNUAL REPORTS |
|----------------|
| FORM X-17A-5   |
| PART III       |

| OMB APPROVAL              |  |
|---------------------------|--|
| OMB Number: 3235-0123     |  |
| Expires: Nov. 30, 2026    |  |
| Estimated average burden  |  |
| 12<br>hours per response: |  |

| SEC FILE NUMBER |  |
|-----------------|--|
| 8-41206         |  |

|                                                                                                                                                                                                          | FACING PAGE                                                                                                                                                                      |                 |                                           |  |  |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------|-------------------------------------------|--|--|
|                                                                                                                                                                                                          | Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934<br>12-31-2024<br>FILING FOR THE PERIOD BEGINNING 01/01/2024 AND ENDING |                 |                                           |  |  |
|                                                                                                                                                                                                          | MM/DD/YY                                                                                                                                                                         |                 | MM/DD/YY                                  |  |  |
|                                                                                                                                                                                                          | A. REGISTRANT IDENTIFICATION                                                                                                                                                     |                 |                                           |  |  |
| The Tavenner Company<br>NAME OF FIRM:                                                                                                                                                                    |                                                                                                                                                                                  |                 |                                           |  |  |
| TYPE OF REGISTRANT (check all applicable boxes):<br>Broker-dealer __ L Security-based swap dealer __ Major security-based swap participant<br>Check here if respondent is also an OTC derivatives dealer |                                                                                                                                                                                  |                 |                                           |  |  |
| ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)                                                                                                                                      |                                                                                                                                                                                  |                 |                                           |  |  |
| 4910 Old Mechanicsburg Road                                                                                                                                                                              |                                                                                                                                                                                  |                 |                                           |  |  |
|                                                                                                                                                                                                          | (No. and Street)                                                                                                                                                                 |                 |                                           |  |  |
| Springfield                                                                                                                                                                                              | OH                                                                                                                                                                               |                 | 45502                                     |  |  |
| (City)                                                                                                                                                                                                   | (State)                                                                                                                                                                          |                 | (Zip Code)                                |  |  |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                                                                                                                             |                                                                                                                                                                                  |                 |                                           |  |  |
| Thomas Tavenner                                                                                                                                                                                          | 937-399-9663<br>tom(@tavennerco.com                                                                                                                                              |                 |                                           |  |  |
| (Name)                                                                                                                                                                                                   | (Area Code - Telephone Number)                                                                                                                                                   |                 | (Email Address)                           |  |  |
|                                                                                                                                                                                                          | B. ACCOUNTANT IDENTIFICATION                                                                                                                                                     |                 |                                           |  |  |
| INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*<br>Jerome Davies, CPA, P.C.                                                                                                    |                                                                                                                                                                                  |                 |                                           |  |  |
|                                                                                                                                                                                                          | (Name - if individual, state last, first, and middle name)                                                                                                                       |                 |                                           |  |  |
| 3605 Sandy Plains Road Suite 240-480 Marietta                                                                                                                                                            |                                                                                                                                                                                  | GA              | 30066                                     |  |  |
| (Address)<br>04/25/2017                                                                                                                                                                                  | (City)                                                                                                                                                                           | (State)<br>6363 | (Zip Code)                                |  |  |
| (Date of Registration with PCAOB)(if applicable)                                                                                                                                                         |                                                                                                                                                                                  |                 | (PCAOB Registration Number, if applicable |  |  |
|                                                                                                                                                                                                          | FOR OFFICIAL USE ONLY                                                                                                                                                            |                 |                                           |  |  |

\* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

{1}------------------------------------------------

#### OATH OR AFFIRMATION

Thomas J. Tavenner

swear (or affirm) that, to the best of my knowledge and belief, the

financial report pertaining to the firm of The Tavenner Company as of 12/31

2 024 is true and correct. I further swear (or affirm) that neither the company nor any partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

![](_page_1_Picture_5.jpeg)

Christopher B Haycox Notary Public - State of Ohio My Commission Expires 02 28 2029

Signature Title: President

Notary Public

#### This filing \*\* contains (check all applicable boxes):

- (a) Statement of financial condition.
- [ (b) Notes to consolidated statement of financial condition.
- = (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in § 210.1-02 of Regulation S-X).
- (d) Statement of cash flows.
- @ (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
- [ (f) Statement of changes in liabilities subordinated to claims of creditors.
- (g) Notes to consolidated financial statements.
- (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.
- [ (i) Computation of tangible net worth under 17 CFR 240.18a-2.
- [ (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.
- [ (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.
- [1) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.
- (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
- O (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.
- @ {o} Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
- [p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
- (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.
- [r] Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- O (t) Independent public accountant's report based on an examination of the statement of financial condition.
- [ (u) Independent public accountant's report based on an examination of the financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.
- □ (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- [w] Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- [x] Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.17a-12. as applicable.
- □ (y) Report describing any material inadequacies found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k).
- [ (z) Other:
- \*\* To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable.

{2}------------------------------------------------

### THE TAVENNER COMPANY FINANCIAL STATEMENTS AND SCHEDULES

For the Year Ended December 31, 2024 With Report of Independent Registered Public Accounting Firm

{3}------------------------------------------------

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{4}------------------------------------------------

## THE TAVENNER COMPANY STATEMENT OF FINANCIAL CONDITION DECEMBER 31, 2024

### ASSETS

| ASSETS:                                                                                 |   |        |
|-----------------------------------------------------------------------------------------|---|--------|
| Cash                                                                                    | S | 30,421 |
| Accounts receivable                                                                     |   | 53,396 |
| Fixed assets (net of accumulated depreciation of \$32,370)                              |   | 1,619  |
| Prepaid expense                                                                         |   | 10,000 |
| Total Assets                                                                            | S | 95,436 |
| LIABILITIES AND STOCKHOLDER'S EQUITY                                                    |   |        |
| Liabilities:                                                                            |   |        |
| Commissions payable                                                                     | S | 32,744 |
| Total Liabilities                                                                       |   | 32,744 |
| Stockholder's Equity:                                                                   |   |        |
| Common stock, no par value; authorized 750 shares,<br>100 shares issued and outstanding |   |        |
| Additional paid-in capital                                                              |   | 18,315 |
| Retained earnings                                                                       |   | 44,377 |
| Total Stockholder's Equity                                                              |   | 62,692 |
| Total Liabilities and Stockholder's Equity                                              | S | 95,436 |

{5}------------------------------------------------

## THE TAVENNER COMPANY STATEMENT OF OPERATIONS FOR THE YEAR ENDED DECEMBER 31, 2024

| Revenue:                                     |   |         |
|----------------------------------------------|---|---------|
| Commissions                                  | S | 539,347 |
| Reimbursements and fees from representatives |   | 54,034  |
| Interest                                     |   | 68      |
| Total revenue                                |   | 593,449 |
| Expenses:                                    |   |         |
| Commissions                                  |   | 303,388 |
| Compensation and Benefits                    |   | 112,380 |
| Occupancy and equipment                      |   | 42,845  |
| Communications and technology                |   | 17.444  |
| Other                                        |   | 100,308 |
| Total expenses                               |   | 576,365 |
| Net income                                   | S | 17.084  |

{6}------------------------------------------------

## THE TAVENNER COMPANY STATEMENT OF CHANGES IN STOCKHOLDER'S EQUITY FOR THE YEAR ENDED DECEMBER 31, 2024

|                              |    | Common<br>Stock | Additional<br>Paid-In<br>Capital | Retained<br>Earnings | Total<br>Stockholder's<br>Equity |
|------------------------------|----|-----------------|----------------------------------|----------------------|----------------------------------|
| Balance at December 31, 2023 | ಳಿ |                 | 18,315                           | 38,293               | 56,608                           |
| Distributions                |    |                 |                                  | (11,000)             | (11,000)                         |
| Net income                   |    |                 |                                  | 17,084               | 17,084                           |
| Balance at December 31, 2024 | ಕ  |                 | 18,315                           | 44,377               | 62,692                           |

{7}------------------------------------------------

## THE TAVENNER COMPANY STATEMENT OF CASH FLOWS FOR THE YEAR ENDED DECEMBER 31, 2024

..............................................................................................................................................................................

| Cash Flows from Operating Activities                                                                                                                                               |                                            |
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------|
| Net Income                                                                                                                                                                         | S<br>17,084                                |
| Adjustments to reconcile net income to net cash<br>provided by operating activities:                                                                                               |                                            |
| Depreciation                                                                                                                                                                       | 845                                        |
| Net Changes in Operating Assets and Liabilities:<br>Accounts receivable<br>Prepaid expense<br>Accrued expenses<br>Commissions payable<br>Net Cash provided by Operating Activities | (4,294)<br>305<br>(218)<br>2,423<br>15,845 |
| Cash Flows from Financing Activities<br>Distributions<br>Net cash used in Financing Activities                                                                                     | (11,000)<br>(11,000)                       |
| Net Increase in Cash                                                                                                                                                               | 4,845                                      |
| Cash, beginning of year                                                                                                                                                            | 25,576                                     |
| Cash, end of vear                                                                                                                                                                  | S<br>30.421                                |

{8}------------------------------------------------

### THE TAVENNER COMPANY NOTES TO THE FINANCIAL STATEMENTS DECEMBER 31, 2024

#### 1. NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

#### Nature of business

The Tavenner Company (the "Company") is an Ohio Corporation operating as a broker-dealer registered with the Securities and Exchange Commission (SEC) and is a member of the Financial Industry Regulatory Authority (FINRA). The Company is located in Springfield, Ohio. The Company limits it's business activity exclusively to selling variable life insurance or annuities, mutual funds on an application basis, and Municipal securities broker limited to 529 college plans only, and promptly transmits all funds received in connection with its activities as a broker or dealer, does not carry margin accounts, and does not otherwise hold funds or securities for, or owe money or securities for or to customers.

#### Use of estimates

Financial statements prepared in conformity with accounting principles generally accepted in the United States of America require management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.

#### Cash and cash equivalents

Cash consist of deposits with banks and all highly liquid investments, with maturities of three months or less, that are not segregated and deposited for regulatory purposes.

#### Accounts receivable

Accounts receivable primarily consists of trade receivables from brokerage services related to customer investments in mutual funds, insurance and variable annuities. The Company reqularly reviews its accounts receivable for any uncollectible amounts. The review of uncollectible amounts is based on an analysis of the Company's collections experience, customer credit worthiness, and current economic trends. Based on management's review of accounts receivable no allowance for credit losses is considered necessary.

#### Fixed assets

Fixed assets consist of furniture and office equipment and are recorded at cost. Depreciation is provided on the double declining balance method over the estimated useful lives of the respective assets, generally 5 to 7 years.

#### Operating lease

The Company has elected, for all underlying classes of assets, to not recognize right-of-use assets and lease liabilities for short-term leases that have a lease term of 12 months or less at lease commencement, and do not include an option to purchase the underlying asset that the Company is reasonably certain to exercise. The Company recognizes lease cost associated with short-term leases on a straight-line basis over the lease term.

#### Revenue Recognition

The Company recognizes revenue from contracts with customers pursuant to ASC 606 Revenue from Contracts with Customers. Under ASC 606, revenue is recognized upon satisfaction of performance obligations by transferring control over goods or services to a customer.

The Company receives commission income for brokerage services related to customer investments in mutual funds, insurance and annuity contracts.

The Company receives commissions from the sale of mutual funds and annuities that may be paid up

{9}------------------------------------------------

### THE TAVENNER COMPANY NOTES TO THE FINANCIAL STATEMENTS DECEMBER 31, 2024

#### 1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued):

front, overtime, upon the investor's exit (that is, a contingent deferred sales charge, as applicable), or a combination thereof. The Company believes that its performance obligation is the sale of securities to investors and as such this is fulfilled on the trade date (date of issuance for annuities). Any fixed amounts are recognized on the trade date and variable amounts are recognized to the extent it is probable that a significant revenue reversal will not occur once the uncertainty is resolved. For variable amounts, as the uncertainty may be dependent on the value of the security at future points in time and/or the length of time the investor remains in the security both of which are highly susceptible to factors outside the Company's influence, the Company does not believe that it can overcome this constraint until the market value of the security and/or the investor activities are known, which are usually monthly or quarterly.

The Company recognizes commissions revenue upon issuance or renewal of insurance policies as this satisfies the only performance obligation identified by the Company.

#### Subsequent events

The Company evaluates events and transactions occurring subsequent to the financial statements for matters requiring recognition or disclosure in the financial statements. The accompanying financial statements considered events through the date the financial statements were issued.

#### つ INCOME TAXES:

The Company has elected to be taxed under the provisions of Subchapter S of the Internal Revenue Code. Under those provisions, the Company does not pay income taxes. Rather, the stockholder is liable for the individual income taxes on the Company's taxable income.

#### 3. RELATED PARTY TRANSACTIONS:

The Company's sole stockholder also controls an insurance company (the "Affiliate"). The Company leases office space and equipment on a month-to-month basis pursuant to an informal agreement between the Company and the Affiliate. The amounts expensed in connection with this agreement was \$42,000 for 2024.

The Company has an expense sharing agreement with the Affiliate where the Company is allocated it's share of expenses incurred for office expenses and other services, and paid on its behalf. This allocation is based on the relative amount of time and resources incurred by each company. The amount expensed for these charges was \$11,842 for 2024. Under the expense sharing agreement the Company is also allocated its share of expenses for compensation of shared personnel which amounted to \$112,380 for 2024.

There were no amounts payable to the Affiliate as of December 31, 2024.

The financial position and results of operations could differ if the above transactions were not with an affiliated entity.

{10}------------------------------------------------

### THE TAVENNER COMPANY NOTES TO THE FINANCIAL STATEMENTS DECEMBER 31, 2024

#### 4. NET CAPITAL REQUIREMENTS:

The Company is subject to the Uniform Net Capital Rule (Rule 15c3-1) of the Securities and Exchange Commission. This rule, requires the maintenance of minimum net capital and requires that the ratio of aggregate indebtedness to net capital (both as defined) shall not exceed 15 to 1. At December 31, 2024, the Company had net capital of \$30,408, which was \$25,408 in excess of its required net capital of \$5,000. The Company's aggregate indebtedness to net capital ratio at December 31, 2024 was 1.08 to 1.0.

### 5. COMMITMENTS AND CONTIGENCIES:

The Company has no commitments or contingencies that require disclosure as of December 31, 2024.

#### CONCENTRATIONS: 6.

Revenue from two product providers were individually greater than 10% of total revenue and in the aggregate represented approximately 40% of total revenue. Accounts receivable from four product providers were individually greater than 10% of accounts receivable and in the aggregate represented approximately 69% of accounts receivable.

### 7. SEGMENT REPORTING:

The Company is engaged in a single line of business as a securities broker-dealer, which is comprised of several classes of services as noted in the "Nature of business" section of Note 1. The Company has identified its President as the chief operating decision maker ("CODM"), who uses net income to evaluate the results of the business, predominantly in the forecasting process, to manage the Company. Additionally, the CODM uses excess net capital (see Note 4), which is not a measure of profit and loss, to make operational decisions while maintaining capital adequacy, such as whether to reinvest profits or pay distributions. The Company's operations constitute a single operating segment and therefore, a single reportable segment, because the CODM manages the business activities using information of the Company as a whole. The accounting policies used to measure the profit and loss of the segment are the same as those described in the summary of significant accounting policies.

{11}------------------------------------------------

### SCHEDULE I

### THE TAVENNER COMPANY COMPUTATION OF NET CAPITAL PURSUANT TO RULE 15c3-1 DECEMBER 31, 2024

| Computation of Net Capital                           |   |           |
|------------------------------------------------------|---|-----------|
| Total Stockholder's Equity                           | S | 62,692    |
| Less: Nonallowable Assets                            |   | (32,271)  |
| Tentative net capital                                |   | 30,421    |
| Haircuts on securities                               |   |           |
| Certificate of deposit                               |   | (13)      |
| Net Capital                                          | S | 30,408    |
| Computation of Excess Net Capital                    |   |           |
| Net Capital as Calculated Above                      | S | 30,408    |
| Net Capital Requirement                              |   | (5,000)   |
| Excess Net Capital                                   | S | 25,408    |
| Computation of Aggregate Indebtedness to Net Capital |   |           |
| Aggregate Indebtedness                               | S | 32,744    |
| Net Capital as Calculated Above                      |   | 30,408    |
| Ratio of Aggregate Indebtedness to Net Capital       |   | 1.08 to 1 |

There are no material differences between the preceding computation and the Company's corresponding unaudited Part IIA of Form X-17A-5 as of December 31, 2024.

See Report of Independent Registered Public Accounting Firm.

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3605 Sandy Plains Rd. Suite 240-480 Marietta, GA 30066 (347) 512-6085

#### REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholder of The Tavenner Company

We have reviewed management's statements, included in the accompanying Broker Dealers Annual Exemption Report, in which (1) The Tavenner Company) did not claim an exemption from SEC Rule 15c3-3 in reliance upon Footnote 74 to SEC Release 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5, and (2) the Company stated that the Company met the identified conditions for such reliance throughout the year ended December 31, 2024 without exception. The Company's management is responsible for compliance with the exemption provisions and its statements.

Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the exemption provisions. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on the provisions set forth in paragraph (k) of 17 C.F.R. § 240.15c3-3 under the Securities Exchange Act of 1934, and the conditions set forth in Footnote 74 to SEC Release 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5.

Marietta, Georgia March 20, 2025

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### The Tavenner Company's Exemption Report

The Tavenner Company (the "Company") is a registered broker-dealer subject to Rule 17a-5 promulgated by the Securities and Exchange Commission (17 C.F.R. §240.1 7a-5, "Reports to be made by certain brokers and dealers"). This Exemption Report was prepared as required by 17 C.F.R. §240.17a-5(d)(1) and (4). To the best of its knowledge and belief, the Company states the following:

- (1) and
- (2) 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company limits its business activities exclusively to (1)Broker or dealer selling variable life insurance or annuities (2) Mutual fund retailer on an application basis (3) Municipal securities broker limited to 529 college plans only, and the Company (1) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers, (other than money or other consideration received and promptly transmitted in compliance with paragraph (a) or (b)(2) of Rule 15c2-4 and/or funds received and promptly transmitted for effecting transactions via subscriptions on a subscription way basis where the funds are payable to the issuer or its agent and not to the Company); (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the most recent fiscal year without exception.

I, Thomas J. Tavenner, swear (or affirm) that, to my best knowledge and belief, this Exemption Report is true and correct.

Bv:

Title: President

3-19-25


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
