# M HOLDINGS SECURITIES, INC. X-17A-5 (2024-03-04) — Broker-dealer annual report

- Company: M HOLDINGS SECURITIES, INC.
- Form: X-17A-5
- Filed: 2024-03-04
- Period: 2023-12-31
- Accession: 0001038993-24-000002
- CIK: 1038993
- File #: 8-50214
- Type: Broker-dealer
- Material weakness: No
- Auditor: Baker Tilly US LLP
- Auditor location: Minneapolis, MN
- Contact: Maria Rogers
- Phone: 15034147260
- Email: maria.rogers@mfin.com
- Website: mfin.com
- Signed by: Steven Ludwig (CCO)

Original filing: https://www.sec.gov/Archives/edgar/data/1038993/000103899324000002/mhsafs.pdf

---

{0}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Financial Statements and Supplementary Information Pursuant to SEC Rule 17a-5

December 31, 2023 and 2022

(With Report of Independent Registered Public Accounting Firm Thereon)

{1}------------------------------------------------

OMB APPROVAL UNITED STATES OMB Number: 3235-0123 SECURITIES AND EXCHANGE COMMISSION Expires: Nov. 30, 2026 Washington, D.C. 20549 Estimated average burden hours per response: 12 ANNUAL REPORTS SEC FILE NUMBER FORM X-17A-5 8-50214 PART III FACING PAGE Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934 filing for the period beginning 01/01/23 AND ENDING 12/31/23 MM/DD/YY MM/DD/YY A. REGISTRANT IDENTIFICATION NAME OF FIRM: M Holding Securities, Inc. TYPE OF REGISTRANT (check all applicable boxes): Broker-dealer C Security-based swap dealer \_\_ \_ \_ \_ Major security-based swap participant □ Check here if respondent is also an OTC derivatives dealer ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.) 1125 NW Couch Street, Suite 900 (No. and Street) Portland OR 97209 (City) (State) (Zip Code) PERSON TO CONTACT WITH REGARD TO THIS FILING 503-414-7260 Maria Rogers maria.rogers@mfin.com (Name) (Area Code - Telephone Number) (Email Address) B. ACCOUNTANT IDENTIFICATION INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing\* Baker Tilly US, LLP (Name - if individual, state last, first, and middle name) 225 South Sixth Street, Suite 2300 Minneapolis 55402 MN (Address) (City) (State) (Zip Code) October 22, 2003 23 (Date of Registration with PCAOB)(if applicable) (PCAOB Registration Number, if applicable) FOR OFFICIAL USE ONLY \* Claims for exemption from the requirement that the annual reports of an independent public

accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

{2}------------------------------------------------

### OATH OR AFFIRMATION

| Steven Ludwig<br>1. |  |
|---------------------|--|
|---------------------|--|

, swear (or affirm) that, to the best of my knowledge and belief, the financial report pertaining to the firm of M Holdings Securities, Inc. as of a commended as of

12/31 , 2023 partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

> REGINA M. SIMS My Notary ID # 128399883 Expires June 27, 2026

| Title:<br>Chief Complance Officer | Signature: |  |
|-----------------------------------|------------|--|
|                                   |            |  |

|               | famans in |
|---------------|-----------|
| Notary Public |           |

# This filing \*\* contains (check all applicable boxes):

- (a) Statement of financial condition.
- (b) Notes to consolidated statement of financial condition.
- = (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in § 210.1-02 of Regulation S-X).
- (d) Statement of cash flows.
- (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
- □ (f) Statement of changes in liabilities subordinated to claims of creditors.
- (g) Notes to consolidated financial statements.
- (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.
- [ (i) Computation of tangible net worth under 17 CFR 240.18a-2.
- (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.
- □ (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.
- [ (I) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.
- (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
- □ (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.
- □ (o) Reconciliations, including apropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-2, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
- | (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
- = (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.18a-7, as applicable.
- □ (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- | (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- | (t) Independent public accountant's report based on an examination of the statement of financial condition.
- | (u) Independent public accountant's report based on an examination of the financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.
- □ (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- [ (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- | (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.17a-12, as applicable.
- □ (y) Report describing any material inadequacies found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k).
- O (z) Other:
- \*\* To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(2), as applicable.

{3}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

# Table of Contents

|                                                                                                                                                                                                     | Page(s) |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|
| Report of Independent Registered Public Accounting Firm                                                                                                                                             | 1       |
| Financial Statements:                                                                                                                                                                               |         |
| Statements of Financial Condition                                                                                                                                                                   | 2       |
| Statements of Operations                                                                                                                                                                            | 3       |
| Statements of Changes in Stockholder's Equity                                                                                                                                                       | 4       |
| Statements of Cash Flows                                                                                                                                                                            | 5       |
| Notes to Financial Statements                                                                                                                                                                       | 6 - 12  |
| Supplemental Information Pursuant to Rule 17a-5 of the Securities Exchange Act of 1934                                                                                                              |         |
| Schedule 1 - Computation of Net Capital under Rule 15c3-1 of the Securities and Exchange<br>Commission                                                                                              | 14      |
| Schedule II - Computation for Determination of Reserve Requirement and Information Relating<br>to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange<br>Commission | । ਦੇ    |
|                                                                                                                                                                                                     |         |

{4}------------------------------------------------

![](_page_4_Picture_0.jpeg)

# Report of Independent Registered Public Accounting Firm

To the Audit Committee and Board of Directors of M Holdings Securities, Inc.

# Opinion on the Financial Statements

We have audited the accompanying statements of financial condition of M Holdings Securities, inc. (the "Company") as of December 31, 2023 and 2022, the related statements of operations, changes in stockholder's equity, and cash flows for the years then ended, and the related notes (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2023 and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

# Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

# Supplemental Information

The Schedule I - Computation of Net Capital under Rule 15c3-1 of the Securities and Exchange Commission and Schedule II - Computation for Determination of Reserve Requirement and Information Relating to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission (collectively, the "supplemental information"), has been subjected to audit procedures performed in conjunction with the audit of Company's financial statements. The supplemental information is the responsibility of the Company's management. Our audit procedures included determining whether the supplemental information reconciles to the financial statements or the underlying and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental information. In forming our opinion on the supplemental information, we evaluated whether the supplemental information, including its form and content, is presented in conformity with 17 C.F.R. § 240.17a5. In our opinion, the supplemental information is fairly stated, in all material respects, in relation to the financial statements as a whole.

We have served as the Company's auditor since 2015.

Minneapolis, Minnesota March 1, 2024

{5}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Statements of Financial Condition

December 31, 2023 and 2022

| Assets                                                                        |     | 2023         |   | 2022         |
|-------------------------------------------------------------------------------|-----|--------------|---|--------------|
| Cash and cash equivalents                                                     | S   | 9,186,001    | S | 5,033,877    |
| Short-term investments                                                        |     | 1,015,562    |   | 4,958,423    |
| Commissions receivable                                                        |     | 5,900,057    |   | 5,944,830    |
| Accounts receivable                                                           |     | 256,734      |   | 1,439,183    |
| Prepaid expenses and other assets                                             |     | 252,465      |   | 273,162      |
| Deposits with clearing organizations and others (note 2)                      |     | 125,000      |   | 125,000      |
| Total assets                                                                  | ಕಿತ | 16,735,819   | ക | 17,774,475   |
| Liabilities and Stockholder's Equity                                          |     |              |   |              |
| Commissions payable                                                           | S   | 11,442,928   | S | 11,717,478   |
| Payable to Parent (note 4)                                                    |     | 981,619      |   | 505,034      |
| Other liabilities                                                             |     | 209,699      |   | 251,953      |
| Total liabilities                                                             |     | 12,634,246   |   | 12,474,465   |
| Stockholder's equity:<br>Common stock (no par value, 1,000 shares authorized, |     |              |   |              |
| 10 shares issued and outstanding)                                             |     | 25,000       |   | 25,000       |
| Additional paid-in capital                                                    |     | 54.653.696   |   | 51,053,696   |
| Accumulated deficit                                                           |     | (50,577,123) |   | (45,778,686) |
| Total stockholder's equity                                                    |     | 4,101,573    |   | 5,300,010    |
| Total liabilities and stockholder's equity                                    | S   | 16,735,819   | S | 17,774,475   |
|                                                                               |     |              |   |              |

See accompanying notes to financial statements.

{6}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Operations

# Years ended December 31, 2023 and 2022

|     | 2023        |    | 2022        |
|-----|-------------|----|-------------|
|     |             |    |             |
| ಕಿ  | 151,037,571 | ಳಿ | 140,499,937 |
|     | 31,243,715  |    | 30,826,391  |
|     | 3,057,100   |    | 3,029,805   |
|     | 2,617,856   |    | 3,077,017   |
|     | 1,075,647   |    | 1,140,498   |
|     | 532,211     |    | 1,434,597   |
|     | 450,389     |    | 391,638     |
|     | 383,051     |    | 145,419     |
|     | 190,397,540 |    | 180,545,302 |
|     |             |    |             |
|     | 175,530,943 |    | 165,732,671 |
|     | 11,076,217  |    | 11,079,613  |
|     | 4,931,537   |    | 4,253,904   |
|     | 2,276,785   |    | 1,748,873   |
|     | 1,380,495   |    | 1,444,321   |
|     | 195,195,977 |    | 184,259,382 |
| ਚਿੰ | (4,798,437) | S  | (3,714,080) |
|     |             |    |             |

See accompanying notes to financial statements.

{7}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated) Statements of Changes in Stockholder's Equity

Years ended December 31, 2023 and 2022

|                                   | Common stock |     |             | Additional      |    | Accumulated  |   |             |
|-----------------------------------|--------------|-----|-------------|-----------------|----|--------------|---|-------------|
|                                   | Shares       |     | Amount      | paid-in capital |    | de ficit     |   | Totals      |
| Balances as of January 1, 2022    | 10           | S   | 25,000<br>ಕ | 44.653.696      | ਦਿ | (42,064,606) | S | 2,614,090   |
| Net loss                          |              |     |             |                 |    | (3,714,080)  |   | (3,714,080) |
| Capital contributions from Parent |              |     |             | 6,400,000       |    |              |   | 6,400,000   |
| Balances as of December 31, 2022  | 10           |     | 25,000      | 51,053,696      |    | (45,778,686) |   | 5,300,010   |
| Net loss                          |              |     |             |                 |    | (4,798,437)  |   | (4,798,437) |
| Capital contributions from Parent |              |     |             | 3,600,000       |    |              |   | 3,600,000   |
| Balances as of December 31, 2023  | 10           | . D | 25,000<br>S | 54,653,696      |    | (50,577,123) |   | 4,101,573   |

See accompanying notes to financial statements.

{8}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Cash Flows

December 31, 2023 and 2022

|                                                                                              | 2023 |                | 2022         |  |  |
|----------------------------------------------------------------------------------------------|------|----------------|--------------|--|--|
| Cash flows from operating activities:<br>Net loss                                            | ಕಿತ  | (4,798,437) \$ | (3,714,080)  |  |  |
| Adjustments to reconcile net loss to net cash provided by (used in)<br>operating activities: |      |                |              |  |  |
| Changes in operating assets and liabilities:                                                 |      |                |              |  |  |
| Commissions receivable                                                                       |      | 44,773         | 1,907,104    |  |  |
| Accounts receivable                                                                          |      | 1,182,449      | (1,053,427)  |  |  |
| Prepaid expenses and other assets                                                            |      | 20,697         | (211,893)    |  |  |
| Deposits with clearing organizations and others                                              |      |                | 20,011       |  |  |
| Commissions payable                                                                          |      | (274,550)      | (2,314,152)  |  |  |
| Payable to Parent                                                                            |      | 4,076,585      | 3,902,837    |  |  |
| Other liabilities                                                                            |      | (42,254)       | (43,210)     |  |  |
| Net cash provided by (used in) operating activities                                          |      | 209,263        | (1,506,810)  |  |  |
| Cash flows from investing activities:                                                        |      |                |              |  |  |
| Purchases of short-term investments                                                          |      | (5,937,680)    | (14,358,587) |  |  |
| Maturities of short-term investments                                                         |      | 9,880,541      | 11,399,462   |  |  |
| Net cash provided by (used in) investing activities                                          |      | 3,942,861      | (2,959,125)  |  |  |
| Net increase (decrease) in cash                                                              |      | 4,152,124      | (4,465,935)  |  |  |
| Cash at beginning of year                                                                    |      | 5,033,877      | 9,499,812    |  |  |
| Cash at end of year                                                                          | S    | S<br>9,186,001 | 5,033,877    |  |  |
| Supplemental cash flow disclosure:                                                           |      |                |              |  |  |
| Noncash operating activity:                                                                  |      |                |              |  |  |
| Capital contributions from Parent                                                            | S    | S<br>3,600,000 | 6,400,000    |  |  |
| See accompanying notes to financial statements.                                              |      |                |              |  |  |

{9}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

### (1) Basis of Presentation and Significant Accounting Policies

### (a) Organization and Nature of Business

M Holdings Securities, Inc. (the Company), an Oregon corporation, was incorporated on March 21, 1997. The Company is registered as a securities broker pursuant to the Securities Exchange Act of 1934 and is a member of the Financial Industry Regulatory Authority (FINRA). The Company is a wholly owned subsidiary of M Financial Holdings Incorporated (the Parent). The Company is also a Registered Investment Advisor pursuant to the Investment Advisors Act of 1940. The Company has been appointed as exclusive agent and distributor for M Fund, Inc., a registered investment company and an affiliate of the Parent. M Fund, Inc. offers its shares to separate accounts of certain insurance companies as the underlying funding vehicle for certain life insurance policies offered by Member Firms. The Company commenced retail operations in May 2000.

The Company is engaged as an introducing broker-dealer and registered investment adviser, which comprises several classes of services, including but not limited to insurance and investment advisory business. For the years ended December 31, 2023 and 2022, four carriers represented approximately 63% and 60% of the company's revenue, respectively.

### (b) Basis of Presentation

The financial statements and footnotes have been prepared on the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP).

#### Revenue Recognition (c)

Revenues from contracts with customers include both commissions and fees. The recognition and measurement of revenue is based on the assessment of individual contract terms. Significant judgment is required to determine whether performance obligations are satisfied at a point in time or over time, whether multiple performance obligations exist and whether constraints on variable consideration should be applied due to uncertain future events.

## Commissions

Commissions and any related clearing expenses are recorded on a trade-date basis as transactions occur. The Company believes that the performance obligation is satisfied on the trade date because that is when the underlying financial instrument or purchaser is identified, the pricing is fixed, and the risks and rewards of ownership have been transferred to/from the customer. Such revenues primarily arise from transactions in insurance products, mutual funds, and securities.

{10}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

# Investment Advisory, Investment and Supervisory Fees

Investment advisory fees are based upon a percentage applied to the assets under management (AUM) of a customer's account. Investment fees are based upon the total net asset value (NAV) of a mutual fund or other pooled investment vehicle in which the Company has entered into agreements. These fees are generally received quarterly and are recognized as revenue at that point in time as they relate specifically to the services provided during that period and the Company believes the performance obligation is satisfied at that time. Supervisory fees are recognized on a monthly basis.

# (d) Cash and Cash Equivalents

The Company's cash and cash equivalents consist of bank deposits, money market instruments and investments, primarily commercial paper. For purposes of the Statements of Financial Condition and Cash Flows, the Company considers all highly liquid debt instruments with a remaining maturity of three months or less, when purchased, to be cash equivalents. The amounts may exceed federally insured limits, but management does not believe that the Company is exposed to any significant risks.

#### Short-Term Investments (e)

Short-term investments are comprised primarily of short-term commercial paper with a remaining maturity of greater than three months but less than one year, when purchased, and are reported at amortized cost plus accrued interest.

# (f) Commissions and Accounts Receivable

Management believes accounts receivable at December 31, 2023 and 2022 are collectible; accordingly, no provision for uncollectible accounts has been recorded. Accounts receivable are reviewed regularly for credit losses and if deemed necessary an allowance will be established.

#### Income Taxes (g)

The Company is included in the consolidated federal income tax return filed by the Parent. The Company recognizes deferred income taxes for the tax consequences in future years of the differences between the tax bases of assets and liabilities and their financial reporting amounts at each year-end, based upon statutory income tax rates applicable to the periods in which the differences are expected to affect taxable income. The Company provides a valuation allowance, if necessary, to reduce deferred income tax assets, if any, to their estimated realizable values.

{11}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

The Company recognizes and measures its unrecognized income tax benefits in accordance with Financial Accounting Standards Board (FASB) ASC 740, Income Taxes. Under that guidance, the Company assesses the likelihood, based on their technical merits, that tax positions will be sustained upon examination based on the facts, circumstances, and information available at the end of each period. The measurement of unrecognized income tax benefits is adjusted when new information is available, or when an event occurs that requires a change. As of December 31, 2023 and 2022, the Company did not have any unrecognized income tax benefits.

#### (h) Credit Losses

The Company accounts for estimated credit losses in accordance with FASB ASC 326-20, Financial Instruments - Credit Losses. A portion of the Company's trades that are contracts are cleared through clearing organizations and settled daily between the clearing organizations and the Company. Because of this daily settlement, the amount of unsettled credit exposures is limited to the amount owed the Company for a very short period of time. The Company continually reviews the credit quality of its counterparties and if deemed necessary an allowance will be established. As of December 31, 2023 and 2022, no allowance for credit losses has been recorded.

#### Use of Estimates (i)

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

#### Subsequent Events (i)

The Company has evaluated subsequent events through the date that the financial statements were issued, noting no material events that would require disclosure.

### (2) Deposits with Clearing Organizations and Others

The Company settles commissions and other transactions through another broker-dealer, Pershing LLC (Pershing), on a fully disclosed basis.

The Company follows the guidance prescribed in a Securities and Exchange Commission (SEC) No-Action Letter (the Letter) dated November 3, 1998, which allows introducing broker-dealers to include assets in the proprietary account of an introducing broker-dealer (PAIB assets) as allowable assets in their net capital computations, providing the clearing broker-dealer establishes a separate reserve account for PAIB assets in accordance with SEC Rule 15c3-3 and both the introducing broker-dealer and the clearing broker-dealer enter into a written agreement in accordance with the Letter. On September 6, 1999, the Company and Pershing entered into a written agreement in accordance with the provisions of the Letter. The agreement requires Pershing to calculate the reserve requirement in accordance with the Letter.

{12}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

As of December 31, 2023 and 2022, Pershing computed the reserve requirement for proprietary accounts of the introducing broker-dealer. The amount held on deposit in the Company's reserve bank account is \$100,000 as of December 31, 2023 and 2022 (included in deposits with clearing organizations and others in the Statements of Financial Condition).

As of December 31, 2023 and 2022, the Company held \$25,000 with Financial Database Services for software support (included in deposits with clearing organizations and others in the Statements of Financial Condition).

## (3) Net Capital and Reserve Requirements

The Company is subject to the Securities and Exchange Commission Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net capital. The Company has elected to use the alternative method, permitted by the rule, which requires that the Company maintain minimum net capital as defined. equal to the greater of \$2.50.000 or 2% of the aggregate debit balances arising from customer transactions, as defined. The net capital rule of the "applicable" exchange also provides that equity capital may not be withdrawn or cash dividends paid if resulting net capital would be less than 5% of aggregate debits. As of December 31, 2023 and 2022, the Company has regulatory net capital of \$3,544,339 and \$3,539,233 which is \$3,294,339 and \$3,289,233 in excess of its required net capital of \$250,000.

The Company is exempt from the provisions of Rule 15c3-3 under paragraph (k)(2)(ii) of the Rule because all customer transactions are cleared through another broker-dealer, as defined by the Rule, on a fully disclosed basis and customer funds and securities are promptly transmitted to the clearing broker-dealer. The Company is also exempt from the provisions of Rule 15c3-3 as the Company's other business activities contemplated by Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 are limited to effecting securities transactions via subscriptions on a subscription way basis where the funds are payable to the issuer or its agent and not to the Company.

### (4) Related-Party Transactions

The Company's Parent allocates certain overhead and indirect expenses to the Company. These overhead and indirect expenses include, but are not limited to, those expenses related to shared occupancy, equipment, utilities, employees, supplies and administrative costs of the Company. Direct expenses are incurred and expensed by the Company. Such direct expenses include, but are not limited to, registrations, assessments, fees, marketing, taxes, insurance, outside professional services, and commissions and fees related to production, which are specific to the Company. All expenses are paid by the Parent and then reimbursed by the Company to the Parent. As of December 31, 2023 and 2022, \$981,619 and \$505,034, respectively, is payable to the Parent for expenses.

The Company, by mutual agreement with the Parent, has established a minimum net capital balance of \$300,000. To the extent that the reimbursement of expenses will cause net capital to decline below \$300.000, the Parent will make additional capital contributions to maintain a net capital balance of at least \$300,000. In addition, the Parent has represented that in the event the Company may no longer have revenues large enough to fund its operations, the Parent will provide financial support to the Company

{13}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

until such time that the revenues earned are sufficient to cover the Company's operating expenses and required net capital.

The Company incurred net losses of \$4,798,437 and \$3,714,080 in the years ended December 31, 2023 and 2022, respectively. The Company received \$3,600,000 and \$6,400,000 in non-cash capital contributions from the Parent in the form of forgiveness of the Payable to Parent for the years ended December 31, 2023 and 2022, respectively.

As of December 31, 2023 and 2022, the Company has amounts payable to Registered Representatives who are employees of Management Compensation Group Northwest, LLC (dba M Benefit Solutions) and M Insurance Solutions, Inc. (M Insurance Solutions), wholly owned subsidiaries of the Parent, of approximately \$489,000 and \$1,400 and \$1,400 and \$30,000, respectively. These amounts are included in commissions payable in the Statements of Financial Condition. The commissions expenses related to M Benefit Solutions and M Insurance Solutions (included in registered representative compensation in the Statements of Operations) amounted to approximately \$3,525,000 and \$127,000 and \$272,000 for the years ended December 31, 2023 and 2022, respectively.

# (5) Income Taxes

The Company is included in the consolidated federal income tax return and certain state income tax returns filed by its Parent. The Company also files its own separate income tax returns in various states. With few exceptions, the Company is no longer subject to examination by taxing authorities for years prior to 2020. For purposes of the financial statements, federal and state income taxes are calculated as if the Company filed separate federal and state income tax returns.

Reconciliations of the amounts computed by applying the statutory U.S. federal income tax rate of 21% in both 2023 and 2022 to income (loss) before income taxes and the actual provision for the years ended December 31, 2023 and 2022 are as follows:

|                                                        |   | 2023           | 2022      |
|--------------------------------------------------------|---|----------------|-----------|
| Computed "expected" income tax benefit                 | S | (1,007,672) \$ | (779,957) |
| Change in income tax expense (benefit) resulting from: |   |                |           |
| State income taxes                                     |   | (67,256)       | (13,782)  |
| Political contributions                                |   | 19,864         | 20,591    |
| Non-deductible parking                                 |   | 24,281         | 16,285    |
| Other                                                  |   | 22,388         | 2,335     |
| Total income tax benefit                               |   | (1,008,395)    | (754,528) |
| Valuation allowance                                    |   | 1,008,395      | 754,528   |
| Provision for income taxes                             | S | S              |           |

{14}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

The temporary differences that give rise to deferred income tax assets and liabilities as of December 31, 2023 and 2022, relate to the following:

|                                                               |    | 41143          | 4144        |
|---------------------------------------------------------------|----|----------------|-------------|
| Deferred income tax assets (liabilities):                     |    |                |             |
| Net operating loss carryforward                               | ಕಾ | 8,708,604<br>ಿ | 8,302,322   |
| Deferred state income taxes, net of federal income tax effect |    | 2,039,502      | 1,968,663   |
| Deferred rent                                                 |    | 35,562         | 58,096      |
| Total deferred income tax assets                              |    | 10,783,668     | 10.329.081  |
| Valuation allowance                                           |    | (10,783,668)   | (10,329,081 |
| Net deferred income tax assets                                | S  | S              |             |
|                                                               |    |                |             |

As of December 31, 2023, the Company has net operating loss carryforwards of approximately \$41,469,543, of which \$22,717,022 will expire starting in the year 2024 through the year 2037, and \$18,752,521 will be carried forward indefinitely.

As noted above, management has established valuation allowances of \$10,783,668 and \$10,329,081 as of December 31, 2023 and 2022, respectively, to fully reserve against its deferred income tax assets as the Company's deferred income tax assets are not expected to be realized.

### (6) Concentrations of Credit Risk

The Company is engaged in various trading and brokerage activities in which counterparties primarily include broker-dealers, insurance companies and other financial institutions. In the event counterparties do not fulfill their obligations, the Company may be exposed to risk. The risk of default depends on the creditworthiness of the counterparty or issuer of the instrument. It is the Company's policy to review, as necessary, the credit standing of each counterparty.

### (7) Disclosures about Fair Value of Financial Instruments

The financial instruments of the Company, which consist of cash equivalents and short-term investments, are reported in the Statements of Financial Condition at carrying values that approximate fair values, because of the short maturities of the instruments.

### (8) Commitments and Contingencies

The Company clears its securities transactions through clearing brokers. The clearing brokers have the right to charge the Company for losses that may result from a counterparty's failure to fulfill its contractual obligations. There is no maximum amount assigned to this right to charge and this applies to all trades executed through the clearing brokers. The Company also believes there is no maximum amount assignable to this right. As of December 31, 2023 and 2022, the Company has recorded no liabilities with regard to this right. During 2023 and 2022, the Company did not pay the clearing brokers any amounts related to these guarantees.

{15}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

There are certain situations where the Company may be charged back for commissions or fees received such as an early insurance policy lapse, partial surrender, or trade correction. In these situations, the Company has the right to charge back the Registered Representative and the Member Firm. In such a circumstance, the risk of default depends on the creditworthiness of the Registered Representative and the Member Firm. Any commissions or fees charged back are included in accounts receivable and other liabilities, when appropriate.

The Company, its Parent, and its Parent's subsidiaries, in common with the insurance industry in general, may be subject to litigation in the normal course of their business. In addition, the Company may be named in claims before FINRA relating to the actions of its Registered Representatives or before the SEC relating to the actions of its Investment Advisors. The Company maintains an insurance policy for errors and omissions which covers such claims. In the event of such claims, the Company is only liable for its per claim deductible with the insurance company. The Company's management does not believe that such litigation, any claims before FINRA, or any claims before the SEC, will have a material effect on its financial position.

#### (9) Regulatory Matters

As a regulated entity, the Company may be subject to certain audits, examinations, reviews, etc., by various regulatory agencies in the ordinary course of its business.

During 2019, FINRA conducted an examination of M Holdings Securities. As of December 31, 2023, the examination remains open and has been referred to FINRA's Department of Enforcement.

In 2019, the SEC conducted anti-money laundering (AML) and cybersecurity examinations of the Company. In early 2020, the Company responded to those findings and adopted procedures designed to address the SEC's concerns. On November 22, 2021 the SEC issued a subpoena/order finding possible violations of federal law or regulation related to cybersecurity or AML issues at the Company, or branch offices supervised by the Company. Pursuant to that order, the Company is engaged in records requests with the SEC, with the last request dated November 14, 2023 being fulfilled. The investigation is still open and, as such, it is difficult to evaluate potential exposure.

During 2020, FINRA began a routine examination of the Company. As part of the examination, FINRA also conducted examinations of two of the Company's Member Firms. As of January 10, 2022, these examinations were closed with no material findings, but FINRA is now pursuing a cause examination related to certain concerns it noted during its routine examination. On December 22, 2022 FINRA referred the Company to enforcement for further review and possible disposition. As of December 31, 2023, the investigation is still open and, as such, it is unable to evaluate potential exposure.

In 2021, the SEC conducted a branch exam. As of December 31, 2021, preliminary findings have been issued to which the Company responded to on January 14, 2022. The SEC has not made any additional communications related to this exam, and the Company does not anticipate these findings will be material when this exam is closed.

{16}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

December 31, 2023 and 2022

In 2021, the State of Oregon began an exam related to compliance with SEC rule Regulation Best Interest (Reg BI). The Company has responded to the initial records request, and as of December 31, 2023, the exam remains open with no other requests being made at this time.

Uncertainty regarding pending and future laws and regulations, including with regard to the implementation of Reg BI, a new prohibited transaction exemption adopted by the Department of Labor (DOL), and pending or adopted state rules relating to the standards of conduct applicable to both retirement and non-retirement accounts, may have impacts on the Company's business in ways which cannot be anticipated or planned for, and which may have further impacts on the Company's products and services, cash flows, and results of operations.

{17}------------------------------------------------

# SUPPLEMENTAL INFORMATION PURSUANT TO RULE 17A-5 OF THE SECURITIES EXCHANGE ACT OF 1934

{18}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

## Schedule I - Computation of Net Capital under

## Rule 15c3-1 of the Securities and Exchange Commission

### December 31, 2023

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

| Computation of net capital:                                            |    |           |
|------------------------------------------------------------------------|----|-----------|
| Total stockholder's equity in the Statement of Financial Condition     | S  | 4,101,573 |
| Less nonallowable assets:                                              |    |           |
| Accounts receivable                                                    |    | 256,734   |
| Commissions receivable                                                 |    | 21,195    |
| Deposits with others                                                   |    | 25,000    |
| Prepaid expenses and other assets                                      |    | 251,712   |
| Net capital before haircuts on cash equivalents and                    |    |           |
| short-term investments                                                 |    | 3,546,932 |
| Haircuts on cash equivalents and short-term investments                |    | (2,593)   |
| Net capital                                                            | ನಿ | 3,544,339 |
| Computation of alternative net capital requirement:                    |    |           |
| Minimum dollar net capital requirement (the greater of 2% of aggregate |    |           |
| debits or \$250,000)                                                   | S  | 250,000   |
| Excess net capital                                                     | S  | 3,294,339 |
| Net capital in excess of 5% of combined aggregate debits or 120%       |    |           |
| of minimum net capital requirement                                     | S  | 3,244,339 |
|                                                                        |    |           |

There are no material differences between the above computation of net capital under Rule 15c3-1 and the corresponding computation prepared by the Company for inclusion in its unaudited Part IIA Focus Report as of December 31, 2023, as amended.

{19}------------------------------------------------

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Schedule II – Computation for Determination of Reserve Requirements and Information Related to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission

December 31, 2023

The Company is exempt from the provisions of Rule 15c3-3 under paragraph (k)(2)(ii) of the Rule because all customer transactions are cleared through another broker-dealer on a fully disclosed basis and customer funds and securities are promptly transmitted to the clearing broker-dealer.

The Company is also exempt from the provisions of Rule 15c3-3 as the Company's other business activities contemplated by Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 are limited to effecting securities transactions via subscription way basis where the funds are payable to the issuer or its agent and not to the Company.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
