# VALLEY FINANCIAL MANAGEMENT, INC. X-17A-5 (2025-02-26) — Broker-dealer annual report

- Company: VALLEY FINANCIAL MANAGEMENT, INC.
- Form: X-17A-5
- Filed: 2025-02-26
- Period: 2024-12-31
- Accession: 0001128122-25-000002
- CIK: 1128122
- File #: 8-52993
- Type: Broker-dealer
- Material weakness: No
- Auditor: CohnReznick LLP
- Auditor location: New York, NY
- Contact: Jamie R Mayo
- Phone: 19172075323
- Email: jmayo@valley.com
- Website: valley.com
- Signed by: Joseph Colleran (President)

Original filing: https://www.sec.gov/Archives/edgar/data/1128122/000112812225000002/2024VFMPublic.pdf

---

{0}------------------------------------------------

#### F INANCIAL S TATEMENTS

Valley Financial Management, Inc. (A Wholly Owned Subsidiary of Valley National Bank) December 31, 2024 With Report of Independent Registered Public Accounting Firm

{1}------------------------------------------------

# **UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549**

### **ANNUAL REPORTS FORM X-17A-5 PART III** FACING PAGE

OMB Number: 3235-0123 Expires: Nov. 30, 2026 Estimated average burden hours per response: 12 OMB APPROVAL

SEC FILE NUMBER

8-52993

### **Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934**

FILING FOR THE PERIOD BEGINNING 01/01/2024 AND ENDING 12/31/2024

#### **A.** REGISTRANT IDENTIFICATION

NAME OF FIRM: Valley Financial Management, Inc.

TYPE OF REGISTRANT (check all applicable boxes):

Broker-dealer տSecurity-based swap dealer տMajor security-based swap participant ܆ Check here if respondent is also an OTC derivatives dealer

ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)

| 350 Madison Avenue, 4th Floor |                                              |         |                  |  |
|-------------------------------|----------------------------------------------|---------|------------------|--|
| (No. and Street)              |                                              |         |                  |  |
| New York                      |                                              | NY      | 10017            |  |
| (City)                        |                                              | (State) | (Zip Code)       |  |
|                               | PERSON TO CONTACT WITH REGARD TO THIS FILING |         |                  |  |
| Jamie Mayo                    | (917) 207-5323                               |         | jmayo@valley.com |  |

| (Name) | (Area Code – Telephone Number) | (Email Address) |  |  |
|--------|--------------------------------|-----------------|--|--|

{2}------------------------------------------------

#### **B.** ACCOUNTANT IDENTIFICATION

### INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing\* **CohnReznick LLP**

(Name – if individual, state last, first, and middle name)

| 1301 Avenue of the Americas, 7th Floor                          | New York | NY                             | 10019      |  |
|-----------------------------------------------------------------|----------|--------------------------------|------------|--|
| (Address)                                                       | (City)   | (State)                        | (Zip Code) |  |
| 10/14/2003                                                      |          | #596                           |            |  |
| (Date of Registration with PCAOB)(if applicable)<br>applicable) |          | (PCAOB Registration Number, if |            |  |

### **FOR OFFICIAL USE ONLY**

*\* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.* 

**Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.** 

{3}------------------------------------------------

#### AFFIRMATION

I, Joseph Colleran, swear (or affirm) that, to the best of my knowledge and belief, the financial report pertaining to the firm of Valley Financial Management, Inc., as of December 31, 2024, is true and correct. I further swear (or affirm) that neither the company nor any partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

Joseph Colleran President

JAMIE MAYO Commission # 50107556 Notary Public, State of New Jersey My Commission Expires 07/03/2029

Notary Public

This filing\*\* contains (check all applicable boxes):

(a) Statement of financial condition.

് (b) Notes to consolidated statement of financial condition.

(c) Statement of income (loss) or, if there is other comprehensive income in the period(s)

presented, a statement ofcomprehensive income (as defined in § 210.1-02 of Regulation S-X).

(d) Statement of cash flows.

(e) Statement of changes in stockholders' or partners' or sole proprietor's equity.

(f) Statement of changes in liabilities subordinated to claims of creditors.

(g) Notes to consolidated financial statements.

(h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.

(i) Computation of tangible net worth under 17 CFR 240.18a-2.

(j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.

ال\_ (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.

\_\_ (l) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.

(m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.

\_\_\_ (n) Information relating to possession or control requirements for security-based swap

customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.

{\_ (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.18a-1, or 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.

\_\_ (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition. (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.

(r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

{4}------------------------------------------------

\_\_\_ (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

2 (t) Independent public accountant's report based on an examination of the statement of financial condition.

[] (u) Independent public accountant's report based on an examination of the financial report or fina ncial

statements under 17CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.

\_\_ (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

ا\_ (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17CFR 240.18a-7, as applicable.

[] {x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-1e or 17 CFR 240.17a-12,as applicable.

[] (y) Report describing any material inadequacies found to have existed since the date of the previous audit, ora statement that no material inadequacies exist, under 17 CFR 240.17a-12(k).

| \_ (z) Other:

\*\*To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable.

{5}------------------------------------------------

![](_page_5_Picture_1.jpeg)

# Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholder of Valley Financial Management, Inc.

### *Opinion on the Financial Statement*

We have audited the accompanying statement of financial condition of Valley Financial Management, Inc. (the "Company") as of December 31, 2024, and the related notes (collectively referred to as the "financial statement"). In our opinion, the financial statement presents fairly, in all material respects, the financial position of the Company as of December 31, 2024, in conformity with accounting principles generally accepted in the United States of America.

### *Basis for Opinion*

This financial statement is the responsibility of the entity's management. Our responsibility is to express an opinion on this financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud.

Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statement. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statement. We believe that our audit provides a reasonable basis for our opinion.

We have served as the Company's auditor since 2019.

New York, New York February 25, 2025

{6}------------------------------------------------

### Valley Financial Management, Inc. (A Wholly Owned Subsidiary of Valley National Bank) Statement of Financial Condition As of December 31, 2024

| Assets                                                                                   |    |            |
|------------------------------------------------------------------------------------------|----|------------|
| Cash                                                                                     |    | 219,899    |
| Deposit with clearing organization                                                       |    | 100,000    |
| Receivable from clearing organization                                                    |    | 2,094,165  |
| Money market investment                                                                  |    | 17,609,135 |
| Accounts receivable                                                                      |    | 24,500     |
| Deferred tax assets                                                                      |    | 385,647    |
| Total assets                                                                             | \$ | 20,433,346 |
| Liabilities and shareholder's equity                                                     |    |            |
| Liabilities:                                                                             |    |            |
| Payable to Parent, net                                                                   | \$ | 1,086,877  |
| Salaries and wages payable                                                               |    | 1,271,447  |
| Accounts payable                                                                         |    | 84,665     |
| Total liabilities                                                                        |    | 2,442,989  |
| Shareholder's equity:                                                                    |    |            |
| Common stock, \$1 par value; authorized, 100 shares, 10<br>shares issued and outstanding |    | 10         |
| Additional paid-in capital                                                               |    | 3,115,537  |
| Retained earnings                                                                        |    | 14,874,810 |
| Total shareholder's equity                                                               |    | 17,990,357 |
| Total liabilities and shareholder's equity                                               | \$ | 20,433,346 |

*See accompanying notes.*

{7}------------------------------------------------

# **1. Organization and Summary of Significant Accounting Policies**

Valley Financial Management, Inc. ("VFM" or the "Company") is a wholly-owned subsidiary of Valley National Bank ("VNB" or the "Parent"), which is a wholly-owned subsidiary of Valley National Bancorp ("VNB Corp."). The Company is a registered broker-dealer and investment advisor with the Securities and Exchange Commission ("SEC") and is a member of the Financial Industry Regulatory Authority ("FINRA"). The Company provides brokerage and advisory services to customers.

On April 1, 2022, the merger between Valley National Bancorp and Bank Leumi Le-Israel Corporation ("BLL Corp.") closed, resulting in the current organizational structure.

The merger was announced in September 2021 and approved by FINRA in January 2022. Upon closing of the merger, Leumi Investment Services Inc. ("LISI") rebranded to Valley Financial Management, Inc. LISI was a wholly-owned subsidiary of Bank Leumi USA ("BLUSA"), which was a wholly-owned subsidiary of BLL Corp. BLUSA merged into Valley National Bank.

The Company clears all of its securities through a third party broker-dealer on a fully disclosed basis. As such, the Company is exempt from the provisions of SEC Rule 15c3-3 (the "Customer Protection Rule") under the Securities and Exchange Act of 1934.

The following is a summary of significant accounting policies:

## **Use of Estimates**

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States of America ("U.S. GAAP") requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amount of revenues and expenses during the reporting period in the accompanying financial statements. Such estimates include valuation, the useful lives of equipment and leasehold improvements, and realization of deferred tax assets. Actual results could differ from such estimates.

Credit losses are estimated based on historical loss information. No historical losses occurred or were expected to occur; therefore, no allowance for credit losses is necessary.

#### **Investment in Debt Securities**

Investment in debt securities, which are held for investment purposes, consist of U.S. Government Treasury Notes and are stated at fair value with both realized and unrealized gains and losses recognized in the current period earnings.

## **Receivable from Clearing Organization**

Receivable from clearing organization consists of cash balances held at a third-party clearing broker-dealer.

#### **Money Market Investment**

Money market investment consists of readily convertible interest-earning money market assets held at a third-party clearing broker-dealer.

{8}------------------------------------------------

## **Payable to Parent, Net**

Payable to Parent, net consists of obligations due to Valley National Bank. The Company settles these payables on a net basis.

## **Segment Reporting**

In November 2023, the Financial Accounting Standards Board issued Accounting Standards Update ("ASU") 2023-07, that focuses on improving reportable segment disclosures, particularly around significant segment expenses. Public entities are required to provide more detailed information about segment expenses to help constituents better understand an entity's overall performance and assess potential future cash flows. The disclosures are required on an annual and interim basis, as applicable. ASU 2023-07 is effective for the Company for annual periods beginning after December 15, 2023 and interim periods within fiscal years beginning after December 15, 2024. The Company adopted ASU 2023-07 on January 1, 2024.

## **2. Net Capital and Other Regulatory Requirements**

The Company is subject to the SEC Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net capital, as defined, equal to the greater of \$250,000 or 6-2/3% of total aggregate indebtedness. At December 31, 2024, the Company had net capital of \$17,228,027, which was \$16,978,027 in excess of the minimum requirement. The Company's ratio of aggregate indebtedness to net capital was 12.

The Company has entered into a written agreement with its clearing firm which requires the clearing firm to perform a "Proprietary Accounts of Brokers-Dealers ("PAB") reserve computation" with regard to all the assets of the Company held by the respective clearing firm. Consequently, the assets of the Company held at the clearing firm are treated as allowable assets for purposes of the Company's net capital computation.

## **3. Income Taxes**

Income taxes are provided for using the asset and liability method under which deferred tax assets and liabilities are recognized for temporary differences between the financial reporting and tax bases of assets and liabilities. VFM reports interest expense related to income tax matters and income tax penalties in income tax expense. For federal, state and local purposes, VFM is included in the consolidated tax return filed by the Parent. Pursuant to the tax sharing agreement, and in accordance with Accounting Standards Codification ("ASC") 740, *Income Taxes*, VFM computes its federal tax liability on a separate company basis. The corresponding income tax payable (or receivable) is presented as a due to (or from) the Parent. State and local income tax returns are prepared on a separate-return basis in tax jurisdictions where separate filing is required.

During the year ended December 31, 2024, there were no interest or penalties recorded through the income tax accounts.

{9}------------------------------------------------

# **Deferred Income Taxes**

VFM calculates its deferred income taxes based on the temporary differences, primarily related to accrued bonuses, between the financial reporting and tax bases of assets and liabilities using enacted tax laws and tax rates that will be in effect when such differences are expected to reverse. A valuation allowance is established to reduce all or a portion of the deferred tax asset to the amount that more likely than not will be realized.

As of December 31, 2024, VFM had a gross and net deferred tax asset of \$385,647. The deferred tax asset relates to differences in the underlying basis for financial reporting and tax purposes. VFM did not record a valuation allowance for deferred tax assets as of December 31, 2024, as it is more likely than not that the asset will be realized.

## **4. Related-Party Transactions**

During 2024, VFM paid dividends, totaling \$2 million, to its Parent, Valley National Bank. VFM does not expect an adverse effect from the dividend distribution on its business or capital standing and VFM's net capital continues to be higher than the minimum requirement.

The Company has cash of \$219,899 held in interest-free checking accounts with the Parent as of December 31, 2024.

Pursuant to a service agreement, the Parent provides certain operating and other administrative support facilities and services to the Company. Such facilities and services include treasury management and operation, use of office space, payroll, accounting, and other administration.

For the year ended December 31, 2024, the Company had a payable to the Parent of \$1,086,877. The Company pays the payable to the Parent on a periodic basis.

## **5. Financial Instruments with Off-Balance Sheet Credit Risk and Concentration of Credit Risk**

The Company applies the provisions of ASC 460, *Guarantees*, which provides accounting and disclosure requirements for certain guarantees. In the normal course of business, the Company's clearing broker is exposed to risk of loss on customer transactions in the event of a customer's inability to meet the terms of its contracts, because the clearing broker may have to purchase or sell securities at prevailing market prices in order to fulfill the customer's obligations. The Company has guaranteed to indemnify the clearing broker for losses that the clearing broker may sustain from the customer accounts introduced by the Company. The Company's liability under these arrangements is not quantifiable. However, the potential for the Company to be required to make payments under this agreement is remote. Accordingly, no guaranteed liability is carried on the statement of financial condition for these transactions. As of December 31, 2024, there were no amounts owed to the clearing broker by these customers.

The Company utilizes the services of a clearing broker for the settlement of its introduced customers' securities transactions. These activities may expose the Company to risk of loss in the event that the clearing brokers are unable to fulfill the terms of the contracts. The Company's liability under these arrangements is not quantifiable.

{10}------------------------------------------------

The Company maintains cash and cash equivalent balances at multiple financial institutions. At times, the amount on deposit at these institutions may exceed amounts covered by insurance provided by the U.S. Federal Deposit Insurance Corporation ("FDIC") and the Securities Investor Protection Corporation ("SIPC"). The Company has not experienced any losses related to amounts in excess of FDIC and SIPC limits.

# **6. Commitments and Contingencies**

The Company is subject to certain legal actions which arise out of the normal course of business. Management believes that the resolution of any litigation or investigation will not have a material adverse effect on the financial condition or results of operations of the Company.

# **7. Fair Value of Financial Instruments**

Accounting standards define fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Fair value is a market-based measurement that should be determined based on the assumptions market participants would use in pricing the asset or liability. As a basis for considering market participant assumptions in fair value measurements, a fair value hierarchy distinguishes between (1) market participant assumptions developed based on market data obtained from sources independent of the reporting entity (observable inputs) and (2) the reporting entity's own assumptions about market participant assumptions developed based on the best information available in the circumstances (unobservable inputs). Valuation techniques used to measure fair value shall maximize the use of observable inputs and minimize the use of unobservable inputs.

The fair value hierarchy prioritizes the inputs to valuation techniques used to measure fair value into three broad levels, as follows:

*Level 1*: Quoted prices for identical instruments in active markets.

*Level 2*: Quoted process for similar instruments in active markets; quoted prices for identical or similar products in markets that are not active; and model derived valuations in which all significant inputs and significant value drivers are observable in active markets.

*Level 3*: Model derived valuations in which one or more significant inputs or significant value drivers are unobservable.

As of December 31, 2024, money market investments totaled \$17,609,135. Money market investments are classified as Level 1 in the fair valuation hierarchy.

VFM's debt securities portfolio consists of U.S. Government Treasury Notes, which have been recorded at fair value. These securities are classified as Level 1 in the fair valuation hierarchy. VFM's portfolio of debt securities matured on December 31, 2024. Therefore, the fair value of these securities was \$0 as of December 31, 2024.

{11}------------------------------------------------

### **8. Subsequent Events**

Management has evaluated whether events or transactions have occurred after December 31, 2024, that would require recognition or disclosure in these financial statements through February 25, 2025, the date of issuance of these financial statements. Accordingly, management has determined that there were no subsequent events that require adjustment to, or disclosure in, the financial statements.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
