# EULAV SECURITIES LLC X-17A-5 (2020-06-26) — Broker-dealer annual report

- Company: EULAV SECURITIES LLC
- Form: X-17A-5
- Filed: 2020-06-26
- Period: 2020-04-30
- Accession: 0001510900-20-000001
- CIK: 1510900
- File #: 8-68789
- Material weakness: No
- Auditor: EisnerAmper
- Auditor location: New York, NY
- Contact: Mitchell Appel
- Phone: 212-907-1827
- Signed by: Mitchell Appel (President)

Original filing: https://www.sec.gov/Archives/edgar/data/1510900/000151090020000001/exULAVs.pdf

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UNITEDSTATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

## ANNUAL AUDITED REPORT FORM X-17A-5 PART III

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| OMB Number:              | 3235-0123                  |  |  |  |  |  |
| Expires:                 | August 31, 2020            |  |  |  |  |  |
| Estimated average burden |                            |  |  |  |  |  |
|                          | nours per response   12.00 |  |  |  |  |  |

SEC FILE NUMBER 8-68789

FACING PAGE

Information Required of Brokers and Dealers Pursuant to Section 17 of the Securities Exchange Act of 1934 and Rule 17a-5 Thereunder

report for the period beginning 5/01/2019

AND ENDING 4/30/2020 MM/DD/YY MM/DD/YY A. REGISTRANT IDENTIFICATION NAME OF BROKER-DEALER: EULAV Securities LLC OFFICIAL USE ONLY FIRM I.D. NO. ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use P.O. Box No.)

7 Times Square, Suite 1606

(No. and Street) 10036 New York NY (Zip Code) (State) (City)

NAME AND TELEPHONE NUMBER OF PERSON TO CONTACT IN REGARD TO THIS REPORT 212.907.1827 Mitchell Appel

## B. ACCOUNTANT IDENTIFICATION

INDEPENDENT PUBLIC ACCOUNTANT whose opinion is contained in this Report\*

EisnerAmper

| (Name - if individual, state last, first, middle name) |          |         |            |  |  |  |
|--------------------------------------------------------|----------|---------|------------|--|--|--|
| 750 Third Avenue                                       | New York | NY      | 10017      |  |  |  |
| (City)<br>(Address)                                    |          | (State) | (Zip Code) |  |  |  |
| HECK ONE:                                              |          |         |            |  |  |  |

CH

Certified Public Accountant

Public Accountant

Accountant not resident in United States or any of its possessions.

#### FOR OFFICIAL USE ONLY

\*Claims for exemption from the requirement that the annual report be covered by the opinion of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis for the exemption. See Section 240.17a-5(e)(2)

> Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

SEC 1410 (11-05)

(Area Code - Telephone Number)

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|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 | OATH OR AFFIRMATION                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Mitchell Appel                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  | swear (or a swear (or affirm) that, to the best of                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| my knowledge and belief the accompanying financial statement and supporting schedules pertaining to the firm of<br>EULAV Securities LLC                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| of April 30                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     | 20 20 , are true and correct. I further swear (or affirm) that                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| classified solely as that of a customer, except as follows:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     | neither the company nor any partner, principal officer or director has any proprietary interest in any account                                                                                                                                                                                                                                                                                                                                                                                         |
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 | Signature                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 | President                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |
| Notary Public<br>This report ** contains (check all applicable boxes):<br>(a) Facing Page.<br>(b) Statement of Financial Condition.<br>of Comprehensive Income (as defined in §210.1-02 of Regulation S-X).<br>(d) Statement of Changes in Financial Condition.<br>(e) Statement of Changes in Stockholders' Equity or Partners' or Sole Proprietors' Capital.<br>(f) Statement of Changes in Liabilities Subordinated to Claims of Creditors.<br>(g) Computation of Net Capital.<br>(h) Computation for Determination of Reserve Requirements Pursuant to Rule 15c3-3.<br>(i) Information Relating to the Possession or Control Requirements Under Rule 15c3-3.<br>Computation for Determination of the Reserve Requirements Under Exhibit A of Rule 1505-3.<br>consolidation. | Title<br>HELENE COLON<br>Notary Public, State of New York<br>Reg. No. 01CO6395997<br>Qualified In Westchester County<br>My Commission Expires August 12, 20 a<br>(c) Statement of Income (Loss) or, if there is other comprehensive in the period(s) presented, a Statement<br>(i) A Reconciliation, including appropriate explanation of Net Capital Under Rule 15c3-1 and the<br>(k) A Reconciliation between the audited and unaudited Statements of Financial Condition with respect to methods of |
| (I) An Oath or Affirmation.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |
| (m) A copy of the SIPC Supplemental Report.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     | (1) A report describing any material inadequacies found to have existed since the date of the previous audit                                                                                                                                                                                                                                                                                                                                                                                           |
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\*\* For conditions of confidential treatment of certain portions of this filing, see section 240.17a-5(e){3).

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STATEMENT OF FINANCIAL CONDillON

APRil.. 30, 2020

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![](_page_3_Picture_0.jpeg)

### **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM**

To the Member of **EULAV** Securities LLC

#### **Opinion on the Financial Statement**

We have audited the accompanying statement of financial condition of EULAV Securities LLC (the "Company") as of April 30, 2020 and the related notes (collectively referred to as the "financial statement"). In our opinion, the financial statement presents fairly, in all material respects, the financial position of the Company as of April 30, 2020, in conformity with accounting principles generally accepted in the United States of America.

#### **Basis for Opinion**

This financial statement is the responsibility of the Company's management. Our responsibiliity is to express an opinion on the Company's financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedlures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statement. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statement. We believe that our audit provides a reasonable basis for our opinion.

We have served as the Company's auditor since 2011.

**EISNERAMPER** LLP New York, New York June 22, 2020

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#### **Statement of Financial Condition April 30, 2020**

| ASSETS                                                             |                 |
|--------------------------------------------------------------------|-----------------|
| Cash                                                               | \$<br>1,118,606 |
| 12b-1 fees and sub-transfer agency fees receivable from affiliates | 651,314         |
| Prepaid expenses and other assets                                  | 94,738          |
|                                                                    | 1864658<br>\$   |
| LIABILITIES AND MEMBER'S EQUITY                                    |                 |
| Accounts payable and accrued liabilities                           | 760,115<br>\$   |
| Total member's equity                                              | 1,104,543       |
|                                                                    | \$<br>1.s64.sss |

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#### **Notes to Financial Statements April 30, 2020**

#### **NOTE A-ORGANIZATION AND T RANSACTIONS WITH AFFILIATES**

EULAV Securities LLC (the "Company"), a wholly-owned subsidiary of EULAV Asset Management (the "Parent"), is a Delaware limited liability company. The Company is a broker-dealer registered with the Securities and Exchange Commission ("SEC") and is a member of the Financial Industry Regulatory Authority. It serves as the underwriter and distributor of shares of the Value Line mutual funds ("Value Line Funds").

Each of the Value Line Funds has a distribution agreement with the Company pursuant to which the Company acts as principal underwriter and sole distributor of the Value Line Funds for the sale and distribution of its shares. The Company is eligible to receive service and distribution fees under Rule 12b-1 of the Investment Company Act of 1940 from Value Line Funds managed by the Parent. The Company and certain of the Value Line Funds have agreed to waive a portion of the funds' respective Rule 12b-1 fees. The fees received by the Company from the Value Line Funds are net of any contractual fee waivers as described in Note 8[3].

Certain of the Value Line Funds compensate financial intermediaries that provide sub-transfer agency and related services to investors that hold their fund shares in omnibus accounts maintained by the financial intermediaries with the Value Line Funds (see Note 8[3]).

The results of the Company's operations may not be indicative of what the results of operations would be if it were a stand-alone entity.

The Company claims the exemption from the provisions of SEC Rule 15c3-3 under paragraph (k)(1 ).

#### **NOTE 8** - **SUMMARY OF S IGNIFICANT A CCOUNTING POLICIES**

#### **[1] Use of estimates:**

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.

#### **[2] Cash:**

The Company maintains all of its cash at a single major financial institution, which at times may exceed federally insured limits. In the event of a financial institution's insolvency, recovery of cash may be limited. While this represents a concentration of credit risk, management does not consider the company to be at risk with respect to its cash.

#### **[3] Revenues:**

The revenue recognition guidance of ASC Topic 606 requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The guidance requires an entity to follow a five-step model to (a) identify the contract(s) with a customer, (b) identify the performance obligations in the contract, (c) determine the transaction price, (d) allocate the transaction price to the performance obligations in the contract, and (e) recognize revenue when (or as) the entity satisfies a performance obligation. In determining the transaction price, an entity may include variable consideration only to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized would not occur when the uncertainty associated with the variable consideration is resolved. The Company believes its performance obligation is the distribution of the Value Line Funds. Future estimates of payments are not recognized as there is significant uncertainty as to their amounts, which are dependent upon factors outside the Company's control, such as fund shareholder activity and market appreciation/depreciation. Service and distribution fees as well as Sub-transfer agency fees are recognized in the current period are primarily related to performance obligations that have been satisfied in the same period.

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**Notes to Financial Statements April 30, 2020** 

#### **NOTE B** - **S UMMARY OF S IGNIFICANT A CCOUNTING POLICIES (CONTINUED)**

#### **[3] Revenues: (continued)**

Service and distribution fees are received solely from the Value Line Funds in accordance with service and distribution plans under Rule 12b-1 of the Investment Company Act of 1940. The plans are compensation plans, which means that the Company's fees under the plans are receivable without regard to actual expenses incurred by the Company. The Company may earn a profit under the plans. Service and distribution fees are earned on a monthly basis and calculated on the average daily net assets of the month of the respective mutual fund in accordance with each fund's prospectus and received in arrears the following month. Expenses incurred by the Company include payments to securities dealers, banks, financial institutions and other organizations (including an allocation of the Parent's expenses), that provide distribution, marketing, and administrative services with respect to the distribution of the mutual funds' shares.

Sub-transfer agency fees are received solely from the Value Line Funds in accordance with a sub-transfer agency plan approved by the Board of the Value Line Funds. The sub-transfer agency fee, which may be paid directly to the financial intermediary or indirectly via the Company, is equal to the lower of (i) the aggregate amount of additional transfer agency fees and expenses that the Value Line Funds would otherwise pay to the Value Line Funds' transfer agent, if each subaccount in the omnibus account maintained by the financial intermediary with the fund were a direct account with the fund and (ii) the amount by which the fees charged by the financial intermediary for including the fund on its platform and providing shareholder, sub-transfer agency and related services exceeds the amount paid under the fund's plan with respect to fund assets attributable to shares held by the financial intermediary in the omnibus account. In addition, the amount of sub-transfer agency fees payable by the Value Line Funds to all financial intermediaries in the aggregate is subject to a maximum cap of 0.05% of each fund's average daily net assets. If the sub-transfer agency fee is paid to financial intermediaries indirectly via the Company, the Company does not retain any amount thereof and such fee otherwise reduces the amount that the Company is contractually obligated to pay to the financial intermediary.

#### **[4] Income taxes:**

The Company, as a single member limited liability company, is a disregarded entity for federal, state and local income tax purposes and, accordingly, is not subject to federal, state, or local income taxes.

Tax laws are complex and subject to different interpretations by the taxpayer and taxing authorities. Significant judgment is required when evaluating tax provisions and related uncertainties. Future events such as changes in tax legislation could require a provision for income taxes. Any such changes could significantly affect the amounts reported in the statement of operations.

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#### **Notes to Financial Statements April 30, 2020**

#### **NOTE C** - **R ELATED PARTY T RANSACTIONS**

The Parent allocated expenses to the Company for salaries and benefits, office facilities and other administrative expenses in accordance with an expense sharing agreement. The Company and the Parent incur trade receivables and payables throughout the year. Interest is not charged on intercompany balances. As of April 30, 2020, the Company did not owe any money to its Parent for expenses pursuant to the expense sharing agreement. The 12b-1 fees and sub-transfer agency fees, as described in Note 8(3), are received solely from related parties.

The Company has a history of net losses and does not expect to be profitable in the near future. The Parent intends to continue to support the Company's operations. Accordingly, the accompanying financial statements have been prepared assuming the Company will continue as a going concern.

# **NOTE 0- FAIR V ALUE OF FINANCIAL INSTRUMENTS**

In accordance with Fair Value Accounting, the Company has categorized its financial instruments, based on the priority of the inputs to the valuation technique, into a three-level fair value hierarchy. Financial assets and liabilities recorded on the Statement of Financial Condition are categorized based on the inputs to the valuation techniques as follows:

Level 1: Financial assets and liabilities whose values are based on unadjusted quoted prices for identical assets or liabilities in an active market.

Level 2: Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable either directly or indirectly for substantially the full term of the asset or liability.

Level 3: Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management's own assumption about the assumptions a market participant would use in pricing the asset or liability.

The following table presents the Company's assets by level within the fair value hierarchy at April 30, 2020:

|              | Canving Value   | Level 1         | Level 2        | Level 3 | Total           |
|--------------|-----------------|-----------------|----------------|---------|-----------------|
| Assets:      |                 |                 |                |         |                 |
| Cash         | \$<br>1,118,606 | \$<br>1,118,606 | \$             | \$      | \$<br>1,118,606 |
| Receivables  | 651 ,314        |                 | 651 ,314       |         | 651 ,314        |
| Total Assets | \$<br>1,769,920 | \$<br>1,118,606 | \$<br>651 ,314 | \$      | \$<br>1,769,920 |

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**Notes to Financial Statements April 30, 2020** 

#### **NOTE E** - **EMPLOYEES' PROFIT SHARING AND SAVINGS PLAN**

The employees of the Company are eligible to be members of the Parent's 401 (k) Plan and Profit Sharing Plan. In general, the Parent matches 100% of the first 4% and 50% of the next 2% of each eligible employee's salary for the 401(k) Plan and may at its discretion contribute to the Profit Sharing Plan.

#### **NOTE F** - **NET CAPITAL**

The Company is subject to the net capital provisions of Rule 15c3-1 under the Securities Exchange Act of 1934, which requires the maintenance of minimum net capital of \$5,000 or one-fifteenth of aggregate indebtedness, if greater. At April 30, 2020, the Company's net capital, as defined, of approximately \$358,000 exceeded required net capital by approximately \$308,000 and the ratio of aggregate indebtedness to net capital was 2.1 to 1.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
