# PRIVATE BROKERS, LLC X-17A-5 (2024-03-28) — Broker-dealer annual report

- Company: PRIVATE BROKERS, LLC
- Form: X-17A-5
- Filed: 2024-03-28
- Period: 2023-12-31
- Accession: 0001559837-24-000001
- CIK: 1559837
- File #: 8-69181
- Type: Broker-dealer
- Material weakness: No
- Auditor: Tuttle & Bond, PLLC
- Auditor location: Fredericksburg, TX
- Contact: Caroline Hayes
- Phone: 212-210-6324
- Email: caroline@finitive.com
- Website: finitive.com
- Signed by: Caroline Hayes (CEO)

Original filing: https://www.sec.gov/Archives/edgar/data/1559837/000155983724000001/PBPublic23.pdf

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# **PRIVATE BROKERS, LLC**

# **FINANCIAL STATEMENT AND REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM**

### **DECEMBER 31, 2023**

*SEC I.D. No. 8-69181*

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|                                                                                                                                     | MM/DD/YY<br>-----------------------:--=:-:-:-:-----------"'1.1-."T"T'I~'''''<br>A. REGISTRANT IDENTIFICATION |                       | MM/DDiYY,,, |
|-------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------|-----------------------|-------------|
| NAME OF FIRM: Private Brokers, LLC                                                                                                  |                                                                                                              |                       |             |
| TYPE OF REGISTRANT (check all applicable boxes):<br>~ Broker-dealer<br>D Check here if respondent is also an OTC derivatives dealer | D Major security-based swap participant<br>D Security-based swap dealer                                      |                       |             |
|                                                                                                                                     | ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)                                          |                       |             |
| 745 5th Avenue, Suite 500                                                                                                           |                                                                                                              |                       |             |
|                                                                                                                                     | (No. and Street)                                                                                             |                       |             |
| New York                                                                                                                            | NY                                                                                                           |                       | 10151       |
| (City)                                                                                                                              | (State)                                                                                                      |                       | (Zip Code)  |
|                                                                                                                                     |                                                                                                              |                       |             |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                                                        |                                                                                                              | caroline@finitive.com |             |
| Caroline Hayes                                                                                                                      | 212-210-6324                                                                                                 |                       |             |
| (Name)                                                                                                                              | (Area Code - Telephone Number)                                                                               | (Email Address)       |             |
|                                                                                                                                     | B. ACCOUNTANT IDENTIFICATION                                                                                 |                       |             |
|                                                                                                                                     | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*                                    |                       |             |
| Tuttle & Bond, PLLC                                                                                                                 |                                                                                                              |                       |             |
|                                                                                                                                     | (Name - if individual, state last, first, and middle name)                                                   |                       |             |
| 2954 Goehmann Lane                                                                                                                  | Fredericksburg                                                                                               | TX                    | 78624       |
| r·<br>(Address)<br>03/19/2019                                                                                                       | (City)<br>6543                                                                                               | (State)               | (Zip Code)  |

Persons who are to respond to the collection of information contained In this form are not required to respond unless the form displays a currently valid 0MB control number.

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#### **OATH OR AFFIRMATION**

| 1, Caroline Hayes<br>swear (or affirm) that, to the best of my knowledge and belief, the<br>financial<br>report<br>pertaining<br>to the firm of Private Brokers, LLC<br>Is true and correct. I further swear (or affirm) that neither the company nor any<br>_D_e_c_e_m_b_e_r:3=--1.:<br>_____<br>__, 2~<br>partner, officer director<br>or 'r-l'w.v."""'__,:u~wlii!i!LoZ.&!.:.I.IU-!tbe,<br>has any proprietary interest in any account classified solely<br>as \1'\at '.of a 'Cus;omer.<br>LUKE A RICCO<br>,<br>Commission# 50214573<br>\"<br>'·<br>·-<br>Notary Public, State of New Jersey<br>\ ,,,<br>\ | as of |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------|
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |       |
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |       |
| My Commission Expires<br>s~_"'-i.<br>September 26, 2028<br>Title:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| ~·<br>k1e-R~uo<br>CEO                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |       |
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |       |
| N~                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| This filing** contains (check all applicable boxes):                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |       |
| ii<br>(a) Statement of financial condition.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |       |
| ii<br>(b) Notes to consolidated statement of financial condition.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| D<br>(c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |       |
| comprehensive income (as defined in§ 210.1-02 of Regulation S-X).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| D (d) Statement of cash flows.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |       |
| D (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        |       |
| D<br>(f) Statement of changes in liabilities subordinated to claims of creditors.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| D<br>(g) Notes to consolidated financial statements.<br>D<br>(h) Computation of net capital under 17 CFR 240.1Sc3-1 or 17 CFR 240.18a-1, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                                                      |       |
| D<br>(i) Computation of tangible net worth under 17 CFR 240.18a-2.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| D<br>U) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| D<br>(k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.1Sc3-3 or<br>Exhibit A to 17 CFR 240.18.a-4, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| D<br>(I) Computation for Determination of PAB Requirements under Exhibit A to§ 240.1Sc3-3.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |       |
| D (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |       |
| D<br>(n) Information relating to possession or control requirements for security-based swap customers under 17 CFR                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| 240.1Sc3-3(p)(2) or 17 CFR 240.18a-4, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |       |
| D (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net                                                                                                                                                                                                                                                                                                                                                                                                                                                                               |       |
| worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |       |
| CFR 240.1Sc3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences<br>exist.                                                                                                                                                                                                                                                                                                                                                                                                                                                                      |       |
| D (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   |       |
| ii<br>(q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    |       |
| D<br>(r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |       |
| D<br>(s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| ii<br>(t) Independent public accountant's report based on an examination of the statement of financial condition.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |       |
| D<br>(u) Independent public accountant's report based on an examination of the financial report or financial statements under 17<br>CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                    |       |
|                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |       |
| D<br>(v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17<br>CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.                                                                                                                                                                                                                                                                                                                                                                                                                         |       |
| D<br>(w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17<br>CFR 240.lSa-7, as applicable.<br>D<br>(x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-le or 17 CFR 240.17a-12,                                                                                                                                                                                                                                                                                                                     |       |

- D (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k). 0 (z) Other: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \_
- 

<sup>0</sup> To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable.

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# **PRIVATE BROKERS, LLC**

### **FINANCIAL STATEMENT**

### **DECEMBER 31, 2023**

# **Contents**

| Report of Independent Registered Public Accounting Firm          | 1        |
|------------------------------------------------------------------|----------|
| Financial Statement                                              |          |
| Statement of Financial Condition<br>Notes to Financial Statement | 2<br>3-6 |

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![](_page_4_Picture_0.jpeg)

### **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM**

To the Members of Private Brokers, LLC

### **Opinion on The Financial Statements**

We have audited the accompanying statement of financial condition of Private Brokers, LLC (the "Company") as of December 31, 2023, and the related notes (collectively referred to as the "financial statement"). In our opinion, the financial condition presents fairly, in all material respects, the financial position of the Company as of December 31, 2023, in conformity with accounting principles generally accepted in the United States of America.

### **Basis for Opinion**

This financial statement is the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

Fredericksburg, Texas **March 26, 2024**

We have served as the auditor for Private Brokers, LLC since 2023.

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### **PRIVATE BROKERS, LLC**

#### **STATEMENT OF FINANCIAL CONDITION**

#### **December 31, 2023**

| Assets                                |               |
|---------------------------------------|---------------|
| Cash and cash equivalents             | \$<br>53,361  |
| Accrued receivable                    | 184,519       |
| Other current assets                  | 2,154         |
| Total assets                          | \$<br>240,034 |
|                                       |               |
| Liabilities and members' equity       |               |
| Liabilities:                          |               |
| Accounts payable                      | \$<br>2,130   |
| Accrued expenses                      | 31,051        |
| Total liabilities                     | \$<br>33,181  |
|                                       |               |
| Members' equity                       | 206,853       |
| Total liabilities and members' equity | \$<br>240,034 |

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### **NOTE 1: Organization and Nature of Business**

Private Brokers, LLC (the "Company") is a Delaware limited liability company located in New York, NY. The Company is a registered broker-dealer with the Securities and Exchange Commission ("SEC"), and a member of the Financial Industry Regulatory Authority ("FINRA"), effective August 29, 2013.

On December 10, 2018 the Company's shareholders entered into a Membership Interest Purchase Agreement with North Capital Investment Technology, Inc. ("NCIT") to sell all of the membership interest of the Company to NCIT. The transaction received FINRA approval under Rule 1017 application on May 1, 2019. The Company changed names from Cedarbridge Securities, LLC as a part of the transaction.

On February 4, 2021, the Company entered into a Membership Interest Purchase Agreement with Finitive Holdings, Inc. to sell all of the membership interest of the Company to Finitive Holdings, Inc. The agreement stipulated a transfer of 20% of the membership interest within five days of the date of the agreement and the remaining 80% upon receiving approval from FINRA under Rule 1017 application. The transaction received FINRA approval on August 29, 2022. After approval, the Company changed names from Public Brokers, LLC.

### **NOTE 2: Significant Accounting Policies**

#### **Allowance for Credit Losses**

In June 2016, the FASB issued guidance (FASB ASC 326) which significantly changed how entities will measure credit losses for most financial assets and certain other instruments that aren't measured at fair value through net income. The most significant change in this standard is a shift from the incurred loss model to the expected loss model. Under the standard, disclosures are required to provide users of the financial statements with useful information in analyzing an entity's exposure to credit risk and the measurement of credit losses. Financial assets held by the Company that are subject to the guidance in FASB ASC 326 were trade accounts.

We adopted the standard effective January 1, 2023. The impact of the adoption was not considered material to the financial statements and primarily resulted in new/enhanced disclosures only.

#### **Basis of Presentation**

The Company maintains its books and records and prepares its financial statements on the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America ("GAAP").

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### **NOTE 2: Significant Accounting Policies (cont.)**

#### **Revenue Recognition**

The Company adheres to ASC Topic 606, Revenue from Contracts with Customers ("ASC Topic 606"). The revenue recognition guidance requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

Revenue from contracts with customers includes fees earned for referral capital raising. The recognition and measurement of revenue is based on the assessment of individual contract terms. For certain contracts, the Company must evaluate the likelihood of significant reversal of revenue due to matters outside company control and only recognize revenue up to the amount that a significant revenue reversal is not probable.

#### **Use of Estimates**

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management of the Company to make estimates and assumptions that affect certain reported amounts and disclosures. Management believes that the estimates utilized in preparing its financial statements are reasonable and prudent; however, actual results could differ from those estimates.

### **Cash and Cash Equivalents**

All unrestricted highly liquid investments with initial or remaining maturities of less than 90 days at the time of purchase are considered cash and cash equivalents. The Company's cash is held by major financial institutions. At times, such amount may exceed the Federal Deposit Insurance Corporation ("FDIC") limit of \$250,000. At December 31, 2023, the Company did not exceed the limit. At December 31, 2023, the Company did not have any cash equivalents.

#### **Income Taxes**

The company operates as a limited liability company for tax purposes and files as a partnership. All income and losses are reported by the members on the partnership tax return. Therefore, all income taxes are the responsibility of the members based on their percentages according to the operating agreement.

Deferred tax assets and liabilities are measured using enacted rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.

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# **NOTE 2: Significant Accounting Policies (cont.)**

### **Income Taxes**

The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. To the extent that it is more likely than not that deferred tax assets will not be recognized, a valuation allowance would be established to offset their benefit. The Company member's tax returns remain subject to examination by the appropriate taxing jurisdiction for tax years ending after December 31, 2020.

### **Fair Value of Financial Instruments**

The Company estimates that the fair value of financial instruments recognized on the statement of financial condition approximates their carrying value, as such financial instruments are short term in nature. Other assets and liabilities with short and intermediate-term maturities and defined settlement amounts, including receivables, payables, and accrued expenses are reported at their contractual amounts, which approximate fair value.

### **NOTE 3: Regulatory requirements**

The Company, as a registered broker-dealer in securities, is subject to the Securities and Exchange Commission Uniform Net Capital Rule (Rule 15c-3-1). The Company has elected to operate under that portion of the Rule which requires that the Company maintain "net capital" equal to the greater of \$5,000 or 6 2/3% of "aggregate indebtedness," as those terms are defined in the Rule. At December 31, 2023, the Company had net capital of \$20,180, which was \$15,180 in excess of regulatory requirement net capital of \$5,000. At December 31, 2023, the Company had a net capital ratio was 1.64 to 1.

On November 12, 2020, the Company amended its Membership Agreement with FINRA as a Broker Dealer to no longer claim exemption (k)(2)(i) from SEC Rule 15c3-3 and instead will not claim exemption in reliance of footnote 74 to SEC Release 34-70073.

### **NOTE 4**: **Commitment and Contingencies**

The Company has no commitments or contingencies as of December 31, 2023.

### **NOTE 5**: **Subsequent Events**

We have evaluated all events or transactions that occurred from December 31, 2023 through March 26, 2024 the date our financial statements were available to be issued.

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### **NOTE 6**: **Related Party**

On September 1, 2022, the Company entered into an expense sharing agreement with its sole member, Finitive Holdings, Inc. "Finitive", in which Finitive provides office, compensation and additional services in exchange for reimbursement of a specified percentage of such office, compensation and additional services. For the year ended December 31, 2023, the Company incurred expenses of \$34,240 related to this agreement.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
