# SENAHILL SECURITIES, LLC X-17A-5 (2019-02-28) — Broker-dealer annual report

- Company: SENAHILL SECURITIES, LLC
- Form: X-17A-5
- Filed: 2019-02-28
- Period: 2018-12-31
- Accession: 0001580959-19-000003
- CIK: 1564913
- File #: 8-69215
- Material weakness: No
- Auditor: WithumSmith & Brown, PC
- Auditor location: New York, NY
- Contact: Kathy Efrem
- Phone: 212-897-1686
- Signed by: Gregg Sharenow (CFO)

Original filing: https://www.sec.gov/Archives/edgar/data/1564913/000158095919000003/18SenaHills.pdf

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**UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549** 

| ANNUAL AUDITED REPORT |
|-----------------------|
| FORM X-17 A-5         |
| PART Ill              |

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| 0MB Number: |                             | 3235-0123       |
|             | Expires: August 30, 2020    |                 |
|             | Estimated average burden    |                 |
|             | hours per response  . 12.00 |                 |
|             |                             | SEC FILE NUMBER |
| 8 -         |                             | 69215           |

# **FACING PAGE Information Required of Brokers and Dealers Pursuant to Section 17 of the Securities Exchange Act of 1934 and Rule 17a-5 Thereunder**

| REPORT FOR THE PERIOD BEGfNNING                                          | ------------<br>1/1/2018                                 | AND ENDING | -------------<br>12/31/2018 |  |
|--------------------------------------------------------------------------|----------------------------------------------------------|------------|-----------------------------|--|
|                                                                          | MM/OD'YY                                                 |            | MM/OD/YY                    |  |
|                                                                          | A. REGISTRANT IDENTIFICATION                             |            |                             |  |
| NAME OF BROKER·DEALER:                                                   |                                                          |            |                             |  |
| SenaHill Securities, LLC                                                 |                                                          |            | OFFICIAL USE ONLY           |  |
|                                                                          |                                                          |            | FIRMID. NO.                 |  |
| ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use P.O. Box No.)        |                                                          |            |                             |  |
|                                                                          | 115 Broadway, 12th Floor<br>(No. and Street)             |            |                             |  |
|                                                                          |                                                          |            |                             |  |
| New York                                                                 | NY                                                       |            | 10006                       |  |
| (City)                                                                   | (S1ate)                                                  |            | (Zip Code)                  |  |
| NAME AND TELEPHONE NUMBER OF PERSON TO CONTACT IN REGARD TO nns REPORT   |                                                          |            |                             |  |
| Kathy Efrem                                                              |                                                          |            | 212-897 -1686               |  |
|                                                                          |                                                          |            | (Area Code --Telephone No.) |  |
|                                                                          | B. ACCOUNTANT IDENTIFICATION                             |            |                             |  |
| rNDEPENDENT PUBLIC ACCOUNTANT whose opinion is contained in this Report* |                                                          |            |                             |  |
|                                                                          | WithumSmith + Brown, PC                                  |            |                             |  |
|                                                                          | (Name - if i11di,id11al. state lasr, first. middle name) |            |                             |  |
| 1411 Broadway, 9th Floor                                                 | New York                                                 | NY         | 10018                       |  |
| (Address)                                                                | (City)                                                   | (State)    | {Zip Code)                  |  |
| CHECK ONE:                                                               |                                                          |            |                             |  |
| [!I Certified Public Accountant<br>D Public Accountant                   |                                                          |            |                             |  |
| D Accountant not resident in United States or any of its possessions     |                                                          |            |                             |  |
|                                                                          |                                                          |            |                             |  |
|                                                                          | FOR OFFICIAL USE 0 , LY                                  |            |                             |  |
|                                                                          |                                                          |            |                             |  |
|                                                                          |                                                          |            |                             |  |

*\*Clai111s for exe111ption fro111 the requiremenl !hat /he a111111al report be covered by rhe opi11io11 of an independent public accountanr must be supported by a slatement of facls and circumstances relied on as the basis for the exemplion. See seclion 240. 17 a-5(e)(2).* 

|  |  | SEC 1410 (06-02) |  |
|--|--|------------------|--|
|--|--|------------------|--|

SEC 1410 (06-02) *Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid 0MB control number.* 

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#### **AFFIRMATION**

I, Gregg Sharenow, affirm that, to the best of my knowledge and belief, the accompanying financial statements and supplemental chcdules pertaining to SenaHill Securities, LLC for year ended Decembt:r 31, 2018, are true and correct. I further affirm that neither the Company nor any officer or director has any proprietary interest in any account classified solely as that of a cu~tumcr.

*h--*

C.£0 Title

**Feb -** *l'J..* 

**JANICE M. ROBr:ATS NOTARY PUBUC STA TE OF 'f,lf!N JEA8EY MY COMM. EXP. 6-21-2020** 

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## **This report \*\* contains (check all applicable boxes):**

- [x] Report of Independent Registered Public Accounting Firm.
- l x J Facing Page.
- [x] Statement of Financial Condition.
- [x] Statement of Operations.
- [x] Statement of Changes in Member's Equity.
- [x] Statement of Cash Flows.
- [ ] Statement of Changes in Liabilities Subordinated to Claims of General Creditors (not applicable).
- [x] Computation of Net Capital for Brokers and Dealers Pursuant to Rule 15c3-l under the Securities Exchange Act of 1934.
- [x] Computation for Determination of Reserve Requirements for Brokers and Dealers Pursuant to Rule J 5c3-3 under the Securities Exchange Act of 1934.
- [ ] Information Relating to the Possession or Control Requirements for Brokers and Dealers Pursuant to Rule 15c3-3 under the Securities Exchange Act of 1934 (not applicable).
- [ ] A Reconciliation, including appropriate explanations, of the Computation of Net Capital Pursuant to Rule l 5c3-l and the Computation for Determination of Reserve Requirements Under Rule l 5c3-3.
- [ ] A Reconciliation Between the Audited and Unaudited Statements of Financial Condition With Respect to Methods of Consolidation (not applicable).
- [ x] An Oath or Affirmation.
- [ ] A copy of the SIPC Supplemental Report.
- [ ] A report describing any material inadequacies found to exist or found to have existed since the date of the previous audit (Supplemental Report on Internal Control).
- [ ] Independent Auditors' Report on Internal Control Required by SEC Rule l 7a-5(g)(l ).
- [x] Independent Auditors' Report Regarding Rule 15c3-3 Exemption.
- rxl Rule 15c3-3 Exemption Report

\*\* *For c onditi ons o f con fi <sup>d</sup> entia l t reatme nt o f certain porti ons of t his f <sup>i</sup> ling, see sec tion 240 .1 7a-5 (e ) (3 ).* 

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# SENAHILL SECURITIES, LLC FINANCIAL STATEMENTS AND SUPPLEMENTAL INFORMATION With Report of Independent Registered Public Accounting Firm

DECEMBER 31, 2018

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![](_page_4_Picture_0.jpeg)

## **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM**

To the Member of SenaHill Securities, LLC

#### **Opinion on the Financial Statements**

We have audited the accompanying statement of financial condition of SenaHill Securities, LLC (the "Company") as of December 31, 2018, and the related statements of operations, changes in member's capital and cash flows for the year then ended, and the related notes and supplementary information (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2018, and the results of its operations and its cash flows for the year ended December 31 , 2018, in conformity with accounting principles generally accepted in the United States of America.

#### **Basis for Opinion**

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

#### **Supplementary Information**

The supplementary information, contained in Schedules I and II, has been subjected to audit procedures performed in conjunction with the audit of the Company's financial statements. The supplementary information is the responsibility of the Company's management. Our audit procedures included determining whether the supplementary information reconciles to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplementary information. In forming our opinion on the supplementary information, we evaluated whether the supplementary information, including its form and content, is presented in conformity with 17 C.F.R. § 240.17a-5. In our opinion, the supplemental information is fairly stated, in all material respects, in relation to the financial statements as a whole.

We have served as the Company's auditor since 2015.

New York, New York February 27, 2019

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## **STATEMENT OF FINANCIAL CONDITION DECEMBER 31, 2018**

#### **Assets**

| Total assets        | \$<br>432,214 |
|---------------------|---------------|
| Other assets        | 6,530         |
| Accounts receivable | 269,500       |
| Cash                | \$<br>156,184 |
|                     |               |

## **Liabilities and Member's Capital**

| Total liabilities and member's capital | \$<br>432,214 |
|----------------------------------------|---------------|
| Member's capital                       | 373,144       |
| Accounts payable                       | \$<br>59,070  |
| Liabilities:                           |               |

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# **STATEMENT OF OPERATIONS YEAR ENDED DECEMBER 31, 2018**

| \$<br>1,350,498 |
|-----------------|
| 983,564         |
| 474             |
| 400             |
| 2,334,936       |
|                 |
| 297,517         |
| 49,350          |
| 14,495          |
| 44              |
| 361,406         |
| \$<br>1,973,530 |
|                 |

**The accompanying notes are an integral part of these financial statements.** 

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## **STATEMENT OF CHANGES** IN **MEMBER'S CAPITAL YEAR ENDED DECEMBER 31, 2018**

| Balance, beginning of year | \$<br>180,270   |
|----------------------------|-----------------|
| Distributions              | ,780,656)<br>(1 |
| Net income                 | 1,973,530       |
| Balance, end of year       | \$<br>373,144   |

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# **STATEMENT OF CASH FLOWS YEAR ENDED DECEMBER 31, 2018**

| Cash flows from operating activities:                     |                   |
|-----------------------------------------------------------|-------------------|
| Net income                                                | \$<br>1,973,530   |
| Adjustments to reconcile net income to net cash           |                   |
| provided by operating activities:                         |                   |
| Securities received for services                          | (1,000,000)       |
| Bad debt expense                                          | 49,350            |
| Changes in operating assets and liabilities:              |                   |
| Accounts receivable                                       | (269,500)         |
| Other assets                                              | 2,211             |
| Due to affiliate                                          | (12,940)          |
| Accounts payable                                          | (55,367)          |
| Net cash provided by operating activities                 | 687,284           |
| Cash flows from financing activities:                     |                   |
| Capital distributions                                     | (780,656)         |
| Net decrease in cash                                      | (93,372)          |
| beginning of year<br>Cash -                               | 249,556           |
| end of year<br>Cash -                                     | \$<br>156,184     |
|                                                           |                   |
| Supplemental disclosure of non-cash financing activities: |                   |
| Distribution of securities                                | \$<br>(1,000,000) |

**The accompanying notes are an integral part of these financial statements.** 

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# **NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 2018**

#### **Note 1 - Organization and nature of business**

SenaHill Securities, LLC (the "Company"), is a limited liability company. The Company is a wholly-owned subsidiary of SenaHill Advisors, LLC (the "Parent"). The Company is registered with the Securities and Exchange Commission ("SEC") and is a member of the Financial Industry Regulatory Authority. The Company provides private placement of securities and other securities services.

## **Note 2** - **Summary of significant accounting policies**

## Basis of accounting and use of estimates

These financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America ("GAAP") which requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

#### Accounts receivable and contract balances

Accounts receivable are comprised of receivables for fees. The Company evaluates collectability of its accounts receivable and determines if an allowance for uncollectible accounts is necessary based on historical payment information or known customer financial concerns. There was no allowance for uncollectible accounts at December 31, 2018. Bad debt expense for the year ended December 31, 2018 was \$49,350.

As of January I , 2018, the receivables balance was \$49,350, which was ultimately written off to bad debt expense during 2018. At December 31, 2018, there were receivables of \$269,500 reported in the statement of financial condition.

As of January 1, 2018 and during the year the Company had no contract assets or contract liabilities. As of December 31, 2018, the Company had no contract assets or contract liabilities.

#### Revenue recognition

Effective January I , 2018, the Company adopted ASC Topic 606, Revenue from Contracts with Customers. The new revenue recognition guidance requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The guidance requires an entity to follow a five step model to (a) identify the contract(s) with a customer, (b) identify the performance obligations in the contract, (c) determine the transaction price, (d) allocate the transaction price to the performance obligations in the contract, and (e) recognize revenue when (or as) the entity satisfies a performance obligation. In determining the transaction price, an entity may include variable consideration only to the extent that it is probable that a significant reversal in the amount of cumulative revenue recognized would not occur when the uncertainty associated with the variable consideration is resolved. The Company applied the modified retrospective method of adoption which resulted in no adjustment to retained earnings as of January I , 2018. The new revenue recognition guidance does not apply to revenue associated **with** financial instruments, interest income and expense, leasing and insurance contracts.

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# **NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 2018**

## **Note 2** - **Summarv of significant accounting policies (continued)**

#### Private placement fees

Revenue from contracts with customers includes placement and advisory fees from investment banking. The recognition and measurement of revenue is based on the assessment of individual contract terms. Significant judgment is required to determine whether performance obligations are satisfied at a point in time or over time; how to allocate transaction prices where multiple performance obligations are

#### Private placement fees (continued)

identified; when to recognize revenue based on the appropriate progress under the contract; and whether constraints on variable consideration should be applied due to uncertain future events.

The Company earns placement fees in non-underwritten transactions, such as private placements of loans and debt and equity securities. The Company records placement revenues (which may be in cash and/or securities) at the point in time the placement is complete and the amounts are reasonably determinable. The Company has determined that the trade date is the appropriate point in time to recognize revenue for the placement transactions as there are no significant actions which the Company needs to take subsequent to this date and the purchaser obtains the control and benefit of the capital markets offering at that point. The Company will receive payment upon closing of the placement transaction.

#### Advisory fees

The Company provides advisory services on mergers and acquisitions. Revenue for advisory arrangements is generally recognized at the point in time that performance under the arrangement is completed (the closing date of the transaction) or the contract is cancelled. However, for certain contracts, revenue is recognized over time for advisory arrangements in which the performance obligations are simultaneously provided by the Company and consumed by the customer. ln some circumstances, significant judgment may be needed to determine the timing and measure of progress appropriate for revenue recognition under a specific contract.

Disaggregation can be found on the statement of operations for the year ended December 31, 2018 by type of revenue stream.

#### Income taxes

The Company is a single member limited liability company for federal, state, and local income tax purposes. As such, it is a disregarded entity for tax purposes and does not pay any taxes, which are borne primarily by the individual owners of its Parent. The Company does not reflect any taxes in its financial statements. The Company's income or loss is taken into consideration in the tax returns of its Parent's owners.

Management has determined that the Company had no uncertain tax positions that would require financial statement recognition. This determination will be subject to ongoing reevaluation as facts and circumstances may require.

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# **NOTES TO FINANCIAL STATEMENTS DECEMBER 31, 2018**

### **Note 3** - **Compliance with Rule 15c3-3**

The Company does not handle cash or securities on behalf of customers and accordingly has no obligation under SEC Rule 15c3-3.

#### **Note 4 - Concentrations**

The Company maintains its cash balance at one financial institution. The Company does not consider itself to be at risk with respect to its cash balance. The Company earned 69% of its revenues from two customers. At December 31 , 2018, 100% of the Company's receivable is from one customer.

#### **Note 5** - **Regulatory requirements**

The Company is subject to the SEC Uniform Net Capital Rule (Rule 15c3-l), which requires the maintenance of minimum net capital and requires that the ratio of aggregate indebtedness to net capital, both as defined, shall not exceed 15 to l. At December 31, 2018, the Company had net capital of approximately \$155,000, which was approximately \$105,000 in excess of its required net capital of \$50,000.

#### **Note 6** - **Related party transactions**

Pursuant to a service agreement, affiliates of the Company provide various services and other operating assistance to the Company. The agreement provides for professional services, compliance, legal fees and other operating expenses. The total amount borne by the affiliates under this agreement was approximately \$834,000 for the year ended December 31, 2018.

The agreement has a term of one year and is automatically renewed annually, unless terminated or modified by written notice.

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SUPPLEMENTARY INFORMATION

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# **SCHEDULE!**

## **SENAHILL SECURITIES, LLC**

# **COMPUTATION OF NET CAPITAL UNDER RULE 15c3-1 OF THE SECURITIES AND EXCHANGE COMMISSION DECEMBER 31, 2018**

| Total member's capital                                                                    | \$<br>373,144 |
|-------------------------------------------------------------------------------------------|---------------|
| Add other (deductions) or allowable credits                                               | 57,943        |
| Less non-allowable assets:                                                                | (276,030)     |
| Net capital                                                                               | \$<br>155,057 |
| Aggregate indebtedness                                                                    | \$<br>59,070  |
| Minimmn net capital required (greater of \$50,000 or 6-2/3% of<br>aggregate indebtedness) | \$<br>50,000  |
| Excess net capital                                                                        | \$<br>105,057 |
| Ratio: Aggregate indebtedness to net capital                                              | .38:1         |

There are no material differences between the computation of net capital presented above and the computation of net capital in the Company's unaudited Form X-17A-5, Part IIA filing as of December 31, 2018.

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# **SCHEDULE II SENAHILL SECURITIES, LLC**

# **COMPUTATION FOR DETERMINATION OF RESERVE REQUIREMENTS UNDER RULE 15C3-3 OF THE SECURITIES AND EXCHANGE COMMISSION**

# **DECEMBER 31, 2018**

The Company does not hold customers' cash or securities. Accordingly, it had no obligations under SEC Rule I 5c3-3 throughout the year.

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## **REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM**

To the Member of SenaHill Securities, LLC

We have reviewed management's statements, included in the accompanying Rule 1 Sc3-3 Exemption Report pursuant to SEC Rule 17a-5, in which (1) SenaHill Securities, LLC (the "Company'') stated the Company may file an exemption report because it had no obligations under SEC Rule 15c3-3. The Company does not handle cash or securities on behalf of customers and (2) the Company stated that it had no obligations under SEC Rule 15c3-3 throughout the year ended December 31, 2018. Management is responsible for compliance with 17 C.F .R. § 15c3-3(k) and its statements.

Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the exemption provisions. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on the provisions set forth in Rule 15c3-3 under the Securities Exchange Act of 1934.

New York. New York February 27, 2019

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# **RULE 1Sc3-3 EXEMPTION REPORT FOR THE YEAR ENDED DECEMBER 31, 2018**

SenaHill Securities, LLC doe not handle cash or securities on behalf of customers. Therefore it had no obligation under SEC Rule 15c3-3 throughout the most recent fiscal year and thus may file an Exemption Report.

Exlcuted by Person who made the oath or affirmation Under SEC Rule 17a-5(e)(2)


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
