# AEL FINANCIAL SERVICES, LLC X-17A-5 (2025-04-02) — Broker-dealer annual report

- Company: AEL FINANCIAL SERVICES, LLC
- Form: X-17A-5
- Filed: 2025-04-02
- Period: 2024-12-31
- Accession: 0001768562-25-000001
- CIK: 1768562
- File #: 8-70298
- Type: Broker-dealer
- Material weakness: No
- Auditor: DeMarco Sciaccotta Wilkens & Dunleavy LLP
- Auditor location: Frankfort, IL
- Contact: Susan Hayes
- Phone: 609-642-6593
- Email: shayes@pattentraining.com
- Website: pattentraining.com
- Signed by: Elizabeth Bailey (Chief Compliance Officer)

Original filing: https://www.sec.gov/Archives/edgar/data/1768562/000176856225000001/AELaudit2024public.pdf

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

> ANNUAL REPORTS FORM X-17A-5 PART III

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SEC FILE NUMBER 8-70298

|                                                                                                                                                              | FACING PAGE<br>Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934 |                                       |                                            |  |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------|---------------------------------------|--------------------------------------------|--|
|                                                                                                                                                              | 01/01/24                                                                                                                 |                                       | 12/31/24                                   |  |
| FILING FOR THE PERIOD BEGINNING                                                                                                                              | MM/DD/YY                                                                                                                 | AND ENDING                            | MM/DD/YY                                   |  |
|                                                                                                                                                              | A. REGISTRANT IDENTIFICATION                                                                                             |                                       |                                            |  |
| NAME OF FIRM:                                                                                                                                                | AEL Financial Services LLC                                                                                               |                                       |                                            |  |
| TYPE OF REGISTRANT (check all applicable boxes):<br>Broker-dealer ☐ Security-based swap dealer<br>Check here if respondent is also an OTC derivatives dealer |                                                                                                                          | Major security-based swap participant |                                            |  |
|                                                                                                                                                              | ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)                                                      |                                       |                                            |  |
| 2101 Rexford Road, Suite 310                                                                                                                                 |                                                                                                                          |                                       |                                            |  |
|                                                                                                                                                              | (No. and Street)                                                                                                         |                                       |                                            |  |
| Charlotte                                                                                                                                                    | NC                                                                                                                       |                                       | 28211                                      |  |
| (City)                                                                                                                                                       | (State)                                                                                                                  |                                       | (Zip Code)                                 |  |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                                                                                 |                                                                                                                          |                                       |                                            |  |
| Susan Hayes                                                                                                                                                  | 609-642-6593                                                                                                             | shayes@pattentraining.com             |                                            |  |
| (Name)                                                                                                                                                       | (Area Code - Telephone Number)                                                                                           |                                       | (Email Address)                            |  |
|                                                                                                                                                              | B. ACCOUNTANT IDENTIFICATION                                                                                             |                                       |                                            |  |
|                                                                                                                                                              | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*                                                |                                       |                                            |  |
|                                                                                                                                                              | DeMarco Sciaccotta Wilkens & Dunleavy, LLP                                                                               |                                       |                                            |  |
|                                                                                                                                                              | (Name - if individual, state last, first, and middle name)                                                               |                                       |                                            |  |
| 20646 Abbey Woods Ct N, STE 201 Frankfort                                                                                                                    |                                                                                                                          | IL                                    | 60423                                      |  |
| (Address)                                                                                                                                                    | (City)                                                                                                                   | (State)                               | (Zip Code)                                 |  |
| 12/21/2010                                                                                                                                                   |                                                                                                                          | 5376                                  |                                            |  |
| (Date of Registration with PCAOB) (if applicable)                                                                                                            |                                                                                                                          |                                       | (PCAOB Registration Number, if applicable) |  |
|                                                                                                                                                              | FOR OFFICIAL USE ONLY                                                                                                    |                                       |                                            |  |
|                                                                                                                                                              |                                                                                                                          |                                       |                                            |  |

\* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by <sup>a</sup> statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

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# **AEL FINANCIAL SERVICES, LLC**

Report Pursuant to Rule 17a-5 Financial Statements and Supplemental Information For the Year Ended December 31, 2024

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### REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors AEL Financial Services, LLC

#### **Opinion on the Financial Statement**

We have audited the accompanying balance sheet of AEL Financial Services, LLC (the "Company") as of December 31, 2024, and the related notes (collectively referred to as the "financial statement"). In our opinion, the financial statement presents fairly, in all material respects, the financial position of AEL Financial Services, LLC as of December 31, 2024 in conformity with accounting principles generally accepted in the United States of America.

#### **Basis for Opinion**

This financial statement is the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

We have served as AEL Financial Services, LLC's auditor since 2023.

Frankfort, Illinois March 30, 2025

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## **AEL FINANCIAL SERVICES, LLC**

### Balance Sheet

### December 31, 2024

#### **Assets**

| Cash                              | \$<br>297,716 |
|-----------------------------------|---------------|
| Prepaid expenses and other assets | 42,287        |
| Total assets                      | \$<br>340,003 |
|                                   |               |

| Liabilities and Member's Equity          |    |         |  |
|------------------------------------------|----|---------|--|
| Accounts payable and accrued liabilities | \$ | 473     |  |
| Due to affiliate                         |    | 4,750   |  |
| Total liabilities                        |    | 5,223   |  |
| Member's equity                          |    | 334,780 |  |
| Total liabilities and member's equity    | \$ | 340,003 |  |

See accompanying notes to financial statements.

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# **(1) Nature of Operations**

AEL Financial Services, LLC (the Company), a subsidiary of NC Securities Holdco, LLC (Parent), is organized in the state of North Carolina. The Parent, a North Carolina limited liability company, is a subsidiary of American Equity Investment Life Holding Company (AEL), an Iowa corporation. On December 20, 2019, the Company was approved to conduct business as a registered broker-dealer in securities under the Securities Exchange Act of 1934. The Company acts as a distributor and wholesaler of variable life insurance and annuities and is also approved to conduct securities activities related to best-efforts underwriting and selling group participation, private placements of securities, and mergers and acquisitions. The Company's clients are institutional and corporate entities, and the Company does not maintain custody of or receive customer funds or securities. The Company is a member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC) and is subject to the rules and regulations of each agency.

On November 23, 2022 the Company filed a Continuing Membership Application (CMA) with FINRA to change its business operations to include distributing and wholesaling/underwriting of variable life insurance and annuity products issued by affiliated insurance providers, a material change in its approved lines of business. The CMA was approved on May 16, 2023.

# **(2) Summary of Significant Accounting Policies**

# *(a) Use of Estimates*

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.

# *(b) Segment Reporting*

The Company operates as a single operating segment. The chief operating decision maker (CODM) is the Chief Operating Officer who evaluates the Company's financial performance and allocates resources on an entity-wide basis. The Company does not manage its operations or allocate resources based on differences in products, services, or geographic regions. As such, the Company has determined that it has one reportable segment in accordance with ASC 280, *Segment Reporting*.

## *(c) Cash*

The Company considers all liquid investments with original maturities of three months or less to be cash equivalents. The Company maintains its cash balances

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# **AEL FINANCIAL SERVICES, LLC**

# **Notes to Financial Statements**

## **For the Year Ended December 31, 2024**

with an accredited financial institution. At times the balances may be in excess of federally insured limits. Balances at year end and at various times during the year have exceeded federally insured limits of \$250,000.

# *(d) Income Taxes*

The Company is considered a "pass-through" entity under the Internal Revenue Code and, therefore, does not pay federal corporate income taxes on its taxable income. Instead, income is reported on its member's federal income tax return. Thus, no income taxes have been recorded in the financial statements for the year ended December 31, 2024.

# *(e) Revenue Recognition*

For the year ended December 31, 2024 the Company's revenue consisted of distribution allowance income from an affiliate (see note 3). Distribution allowance income is earned on an ongoing basis and is recognized monthly.

# **(3) Transactions with Affiliates**

The Company, its Parent and other affiliates are under common control. The existence of that control could create operating results and financial positions significantly different than if the companies were autonomous.

The Company entered into a Distribution Agreement (the Agreement) with an affiliate, American Equity Investment Life Insurance Company (AEILIC), effective October 31, 2022. The Agreement will remain in effect unless terminated by either party upon thirty (30) days' written notice. Under the terms of the Agreement, AEILIC pays the Company a monthly allowance of \$30,000 to enable the Company to provide distribution and wholesaling services for fixed annuity and registered annuity products offered by AEILIC to third-party selling firms and their sales representatives. The allowance covers expenses incurred in creating the support systems and regulatory environment for the Company to meet its contractual obligations. The Company is responsible for distributing AEILIC contracts for the fixed annuity and registered annuity products through various third-party broker-dealers and insurance agencies. The Company will also provide information and marketing support and will be responsible for the filing of advertisements, marketing literature and educational materials required by FINRA. To the extent that the Company's monthly expenses incurred in the performance of these services exceed the monthly allowance, AEILIC will reimburse the Company at cost. The Company recorded \$360,000 in distribution allowance income in its statement of operations. Monthly expenses incurred in performance of the services did not exceed the monthly distribution allowance in any month for the year ended December 31, 2024.

The Company reimburses AEILIC for salaries and other employment costs for the services of management personnel and other expenses AEILIC incurs on the Company's behalf,

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# **AEL FINANCIAL SERVICES, LLC Notes to Financial Statements For the Year Ended December 31, 2024**

including technology and communications costs.

The balance sheet includes the following transaction due to AEILIC:

| Due to affiliate | \$ | 4,750 |
|------------------|----|-------|
|------------------|----|-------|

The statement of operations includes the following balances transacted with AEILIC:

| Distribution allowance income       | \$<br>360,000 |
|-------------------------------------|---------------|
| Salaries and other employment costs | \$<br>118,563 |
| Technology and communications       | 4,920         |

The Company reimburses an affiliate, Eagle Life Insurance Company (Eagle), for salaries and other employment costs for the services of management personnel. The statement of operations includes \$72,041 in salaries and other employment costs paid to Eagle for the year ended December 31, 2024.

## **(4) Net Capital Requirements**

The Company is subject to the Securities and Exchange Commission Uniform Net Capital Rule (SEC Rule 15c3-1), and treated as a registered broker dealer, which requires the maintenance of minimum net capital defined as the greater of \$5,000 or a ratio of aggregate indebtedness to net capital. As of December 31, 2024, the Company had net capital of \$292,493 which was \$287,493 in excess of its minimum net capital requirement of \$5,000. The Company's ratio of aggregate indebtedness to net capital was .0179 to 1.

## **(5) Subsequent events**

The Company has evaluated subsequent events from the balance sheet date through March 30, 2025, the date at which the financial statements were available to be issued and determined there are no other items to disclose.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
