# ASSUREDPARTNERS FINANCIAL SERVICES, LLC X-17A-5 (2024-04-01) — Broker-dealer annual report

- Company: ASSUREDPARTNERS FINANCIAL SERVICES, LLC
- Form: X-17A-5
- Filed: 2024-04-01
- Period: 2023-12-31
- Accession: 0001781695-24-000002
- CIK: 1781695
- File #: 8-70374
- Type: Broker-dealer
- Material weakness: No
- Auditor: Pivot CPAs, P.A.
- Auditor location: Ponte Vedra Beach, FL
- Contact: Justin Callaham
- Phone: 321-277-5555
- Signed by: Justin Callaham (President)

Original filing: https://www.sec.gov/Archives/edgar/data/1781695/000178169524000002/APFS_12_31_2023.pdf

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# ASSUREDPARTNERS FINANCIAL SERVICES, LLC

Financial Statements *Years ended December 31, 2023 and 2022* 

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**UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549** 

OMB APPROVAL OMB Number: ϯϮϯϱͲϬϭϮϯ Expires: EŽǀ͘ϯϬ͕ϮϬϮϲ Estimated average burden hours per response:

# **ANNUAL REPORTS FORM X-17A-5 PART III**

SEC FILE NUMBER 008-70374

| Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934                                        | FACING PAGE                                                |             |                                            |
|--------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------|-------------|--------------------------------------------|
|                                                                                                                                                  | 01/01/23                                                   |             | 12/31/23                                   |
| FILING FOR THE PERIOD BEGINNING _____________________ AND ENDING ______________________                                                          | MM/DD/YY                                                   |             | MM/DD/YY                                   |
|                                                                                                                                                  | A. REGISTRANT IDENTIFICATION                               |             |                                            |
| NAME OF FIRM: _______________________________________________________________________                                                            | AssuredPartners Financial Services, LLC                    |             |                                            |
| TYPE OF REGISTRANT (check all applicable boxes):<br>܆<br>܆<br>Broker-dealer<br>■<br>܆ Check here if respondent is also an OTC derivatives dealer | ܆<br>Security-based swap dealer                            |             | Major security-based swap participant      |
| ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)                                                                              |                                                            |             |                                            |
| 4600<br>West<br>Cypress<br>St,                                                                                                                   | Suite<br>405                                               |             |                                            |
| _____________________________________________________________________________________                                                            | (No. and Street)                                           |             |                                            |
| Tampa<br>_____________________________________________________________________________________                                                   | FL                                                         |             | 33607                                      |
| (City)                                                                                                                                           | (State)                                                    |             | (Zip Code)                                 |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                                                                     |                                                            |             |                                            |
| Justin Callaham<br>_____________________________________________________________________________________                                         | 321-277-5555                                               |             | justin.callaham@a                          |
| (Name)                                                                                                                                           | (Area Code – Telephone Number)                             |             | (Email Address)                            |
|                                                                                                                                                  | B. ACCOUNTANT IDENTIFICATION                               |             |                                            |
| INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*                                                                        |                                                            |             |                                            |
| Pivot<br>CPAs,<br>P.A.<br>_____________________________________________________________________________________                                  |                                                            |             |                                            |
|                                                                                                                                                  | (Name – if individual, state last, first, and middle name) |             |                                            |
| 238<br>Ponte<br>Vedra<br>Park<br>Dr,<br>Suite<br>_____________________________________________________________________________________           | Ponte<br>Vedra<br>201                                      | FL<br>Beach | 32082                                      |
| (Address)                                                                                                                                        | (City)                                                     | (State)     | (Zip Code)                                 |
| 04/02/2004<br>_____________________________________________________________________________________                                              |                                                            | Firm<br>ID  | 01250                                      |
| (Date of Registration with PCAOB)(if applicable)                                                                                                 |                                                            |             | (PCAOB Registration Number, if applicable) |
| * Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public                           | FOR OFFICIAL USE ONLY                                      |             |                                            |

accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

**Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.** 

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| Justin Callaham                                                                                                         | swear (or affirm) that, to the best of my knowledge and belief, the                                                                  |  |
|-------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------|--|
| tinancial report pertaining to the firm of AssuredPartners Financial Services, LLC                                      | as as of                                                                                                                             |  |
| 12/31                                                                                                                   | 2 023 , is true and correct. I further swear (or affirm) that neither the company nor any                                            |  |
|                                                                                                                         | partner, officer, director, or equivalent person, as the case may be, has any proprietally interest in any account classified solely |  |
| as that of a customer.<br>JULIAN ANDRES ROSARIO<br>MY COMMISSION # HH 275053<br>EXPIRES: June 12, 2026<br>Motary Public | Signature:<br>Title:<br>President                                                                                                    |  |

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#### Table of Contents

|                                                                                                                           | Page(s) |
|---------------------------------------------------------------------------------------------------------------------------|---------|
| Report of Independent Registered Public Accounting Firm                                                                   | 1       |
| Financial Statements:                                                                                                     |         |
| Statements of Financial Condition                                                                                         | 2       |
| Statements of Income                                                                                                      | 3       |
| Statements of Changes in Member's Equity                                                                                  | 4       |
| Statements of Cash Flows                                                                                                  | 5       |
| Notes to Financial Statements                                                                                             | 6 - 9   |
| Supplemental Information:                                                                                                 |         |
| Computation of Net Capital Under Rule 15c3-1<br>of the Securities and Exchange Commission                                 | 11      |
| Computation for Determination of Reserve Requirements<br>Under Rule 15c3-3 of the Securities and Exchange Commission      | 12      |
| Information Relating to Possession or Control Requirements<br>Under Rule 15c3-3 of the Securities and Exchange Commission | 13      |
| Exemption Report                                                                                                          | 14      |
| Report of Independent Registered Public Accounting Firm<br>Exemption Report Review                                        | 15      |
| Report of Independent Registered Public Accounting Firm<br>Applying Agreed Upon Procedures                                | 16 - 17 |

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#### REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Managers AssuredPartners Financial Services, LLC Orlando, Florida

#### *Opinion on the Financial Statements*

We have audited the accompanying statements of financial condition of AssuredPartners Financial Services, LLC (the "Company") as of December 31, 2023 and 2022, the related statements of income, changes in member's equity, and cash flows for the years then ended, and the related notes and schedules (collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2023 and 2022, and the results of its operations and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.

#### *Basis for Opinion*

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

#### *Supplemental Information*

The following schedules, Computation of Net Capital Pursuant to Rule 15c3-1 of the Securities and Exchange Commission, Computation for Determination of Reserve Requirements Pursuant to Rule 15c3-3 under the Securities Exchange Act of 1934, and Information Relating to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission, (the "supplemental information") have been subjected to audit procedures performed in conjunction with the audits of the Company's financial statements. The supplemental information is the responsibility of the Company's management. Our audit procedures included determining whether the supplemental information reconciles to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental information. In forming our opinion on the supplemental information, we evaluated whether the supplemental information, including its form and content, is presented in conformity with Securities Exchange Act of 1934 Rule 17a-5. In our opinion, the supplemental information is fairly stated, in all material respects, in relation to the financial statements as a whole.

We have served as the Company's auditor since 2020 Ponte Vedra Beach, Florida March 28, 2024

*238 Ponte Vedra Park Drive, Ponte Vedra Beach, FL 32082 | T:904-280-2053 | F:904-280-2055 | PivotCPAs.com*

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Statements of Financial Condition

|                                        | December 31, |           |    |           |
|----------------------------------------|--------------|-----------|----|-----------|
|                                        |              | 2023      |    | 2022      |
|                                        |              |           |    |           |
| Assets                                 |              |           |    |           |
| Current assets:                        |              |           |    |           |
| Cash                                   | \$           | 8,230,112 | \$ | 2,589,775 |
| Accounts receivable                    |              | 419,909   |    | 374,372   |
| Due from affiliates                    |              | 2,813     |    | 577,749   |
| Prepaid expenses                       |              | 8,893     |    | 4,600     |
| Total current assets                   |              | 8,661,727 |    | 3,546,496 |
| Total assets                           | \$           | 8,661,727 | \$ | 3,546,496 |
| Liabilities and Member's Equity        |              |           |    |           |
| Current liabilities:                   |              |           |    |           |
| Accounts payable and accrued expenses  | \$           | 10,000    | \$ | -         |
| Other liabilities                      |              | 75,438    |    | 23,055    |
| Due to affiliates                      |              | 291,232   |    | 14,119    |
| Total current liabilities              |              | 376,670   |    | 37,174    |
| Total liabilities                      |              | 376,670   |    | 37,174    |
| Commitments and contingencies (Note 8) |              |           |    |           |
| Member's equity                        |              | 8,285,057 |    | 3,509,322 |
|                                        |              |           |    |           |
| Total liabilities and member's equity  | \$           | 8,661,727 | \$ | 3,546,496 |

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Statements of Income

|                          |                 | Year Ended December 31, |  |  |
|--------------------------|-----------------|-------------------------|--|--|
|                          | 2023            | 2022                    |  |  |
| Revenues                 |                 |                         |  |  |
| Commission income        | \$<br>4,929,059 | \$<br>4,754,892         |  |  |
| Total revenue            | 4,929,059       | 4,754,892               |  |  |
| Operating expenses       |                 |                         |  |  |
| Compensation expense     | 144,979         | 145,409                 |  |  |
| Professional fees        | 53,760          | 37,964                  |  |  |
| Administrative expense   | 87,299          | 89,016                  |  |  |
| Total operating expenses | 286,038         | 272,389                 |  |  |
| Operating income         | 4,643,021       | 4,482,503               |  |  |
| Other income:            |                 |                         |  |  |
| Interest income          | 132,714         | 11,341                  |  |  |
| Total other income       | 132,714         | 11,341                  |  |  |
| Net income               | \$<br>4,775,735 | \$<br>4,493,844         |  |  |

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|                            | Contributed<br>Retained Earnings |         | Total Member's  |    |             |
|----------------------------|----------------------------------|---------|-----------------|----|-------------|
|                            |                                  | Capital |                 |    | Equity      |
| Balance, January 1, 2022   | \$                               | 272,183 | \$<br>3,243,295 | \$ | 3,515,478   |
| Distribution to APCap      |                                  | -       | (4,500,000)     |    | (4,500,000) |
| Net income                 |                                  | -       | 4,493,844       |    | 4,493,844   |
| Balance, December 31, 2022 |                                  | 272,183 | 3,237,139       |    | 3,509,322   |
| Net income                 |                                  | -       | 4,775,735       |    | 4,775,735   |
| Balance, December 31, 2023 | \$                               | 272,183 | \$<br>8,012,874 | \$ | 8,285,057   |

Statements of Changes in Member's Equity

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# AssuredPartners Financial Services, LLC Statements of Cash Flows

|                                                             | Year Ended December 31, |             |  |
|-------------------------------------------------------------|-------------------------|-------------|--|
|                                                             | 2023                    | 2022        |  |
| Cash flows from operating activities:                       |                         |             |  |
| Net income                                                  | \$<br>4,775,735<br>\$   | 4,493,844   |  |
| Adjustments to reconcile net income to net cash provided by |                         |             |  |
| operating activities:                                       |                         |             |  |
| (Increase) decrease in:                                     |                         |             |  |
| Accounts receivable                                         | (45,537)                | 20,779      |  |
| Due from affiliates                                         | 574,936                 | (359,682)   |  |
| Prepaid expenses                                            | (4,293)                 | 1,604       |  |
| Increase (decrease) in:                                     |                         |             |  |
| Accounts payable and accrued expenses                       | 10,000                  | -           |  |
| Other liabilities                                           | 52,383                  | (11,141)    |  |
| Due to affiliates                                           | 277,113                 | (3,111)     |  |
| Net cash provided by operating activities                   | 5,640,337               | 4,142,293   |  |
| Cash flows from financing activity:                         |                         |             |  |
| Distribution to APCap                                       | -                       | (4,500,000) |  |
| Net cash used in financing activity                         | -                       | (4,500,000) |  |
| Net change in cash                                          | 5,640,337               | (357,707)   |  |
| Cash at beginning of year                                   | 2,589,775               | 2,947,482   |  |
| Cash at end of year                                         | \$<br>8,230,112<br>\$   | 2,589,775   |  |

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#### **1. Nature of Operations:**

AssuredPartners Financial Services, LLC (the "Company") is a limited purpose broker-dealer registered with the Securities and Exchange Commission ("SEC") and a member of the Financial Industry Regulatory Authority ("FINRA"). The Company is a Delaware limited liability company, formed on April 9, 2018 with operations beginning during 2020, and is a wholly owned subsidiary of AssuredPartners Capital, Inc., a Delaware corporation ("APCap"). The Company's business solely consists of introducing insurance clients of APCap and APCap's subsidiaries to full-service brokerdealers as part of a pre-negotiated referral agreement.

#### **2. Summary of Significant Accounting Policies:**

#### *Use of Estimates*

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the statement of financial condition. Actual amounts could differ from those estimates.

#### *Cash and Cash Equivalents*

For purposes of the statement of cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents. At December 31, 2023 and 2022, there were no cash equivalents.

#### *Accounts Receivable*

Receivables are stated at the amount management expects to collect from outstanding balances. Management provides for probable uncollectible amounts through a charge to earnings and a credit to a valuation allowance based on its assessment of the current status of individual accounts. Balances that are still outstanding after management has used reasonable collection efforts are written off through a charge to the valuation allowance and a credit to accounts receivable. At December 31, 2023 and 2022 no allowance was deemed necessary by management. There were no write-offs of uncollectable amounts recognized during the years ended December 31, 2023 and 2022.

#### *Revenue from Contracts with Full-Service Broker-Dealers*

The Company introduces clients of APCap and APCap's subsidiaries, including high net worth individuals, business entities, and government institutions, to full-service broker-dealers as part of prenegotiated referral agreements.

The referral agreements provide for the payment of commission income, which are a percentage of the revenue received by the full-service broker-dealer from the high net worth individual, business entity, or government institution referred by the Company. The Company recognizes these referral fees at a point in time, generally the closing date of the transaction when the related performance obligation is satisfied. Payments are due to the Company at the time the full-service broker-dealer receives payment. There is no financing component.

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### **2. Summary of Significant Accounting Policies (Continued):**

#### *Income Taxes*

The Company is treated as a disregarded entity for income tax purposes. Accordingly, no income taxes or tax benefits are recorded by the Company since such taxes or tax benefits associated with the Company's operations are reported in the tax return of APCap.

Management has evaluated the effect of the guidance provided by generally accepted accounting principles on accounting for uncertainty in income taxes and determined that the Company had no uncertain tax positions that could have a significant effect on the financial statements at December 31, 2023 and 2022.

#### **3. Fair Value of Financial Assets and Liabilities:**

The Company's financial assets and liabilities are recorded at amounts that approximate fair value. Fair value is defined as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants at the measurement date. The carrying amounts are recorded at these values because they are short-term in duration, have no defined maturity, or have market-based interest rates. Such assets and liabilities include cash, accounts receivable, prepaid expenses, accounts payable and accrued expenses, and other liabilities.

Accounting standards establish a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair values as follows:

Level 1 Observable inputs such as quoted prices for identical assets in active markets;

Level 2 Inputs other than quoted prices for identical assets in active markets, that are observable either directly or indirectly; and

Level 3 Unobservable inputs in which there is little or no market data which requires the use of valuation techniques and the development of assumptions.

Cash is classified as Level 1 within the fair value hierarchy.

### **4. Concentration of Credit Risk:**

Financial instruments that subject the Company to significant concentrations of credit risk primarily consist of cash and cash equivalents and accounts receivable. The Company maintains its demand and time deposits in a single financial institution which, at times, may exceed federally insured limits however cash, cash equivalents and short-term investments are held by well-capitalized financial institutions and the Company believes it is not exposed to any significant credit risk related to these deposits. At December 31, 2023 and 2022, the Company had cash in excess of federally insured limits of \$7,980,112 and \$2,339,775, respectively.

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#### **4. Concentration of Credit Risk (Continued):**

During the year ended December 31, 2023, the Company earned revenue from ten full-service broker dealers with four broker-dealers accounting for 46%, 17%, 15% and 11% of revenue. During the year ended December 31, 2022, the Company earned revenue from eight full-service broker dealers with four broker-dealers accounting for 47%, 22%, 12% and 10% of revenue. Accounts receivable as of December 31, 2023 and 2022 are each comprised of receivables from five full-service broker-dealers. For the years ended December 31, 2023 and 2022, all revenues were generated in the United States.

#### **5. Related Party Transactions:**

 The Company's sole member, APCap, and APCaps subsidiaries provide most of the administrative services, including compensation, rent, overhead, etc., for the Company under an Expense Sharing Agreement. The financial statements are not necessarily indicative of the conditions that would have existed had the Company not entered into the Expense Sharing Agreement, or the results of operations that would have occurred had the Company not been owned by APCap. As of December 31, 2023 and 2022, the Company owes \$100,799 and \$14,119, respectively, to APCap under the Expense Sharing Agreement. This payable is due on demand and is non-interest bearing. The Company has recognized \$152,527 and \$174,893 in expenses under the Expense Sharing Agreement for the years ended December 31, 2023 and 2022, respectively. These expenses are included in compensation expense, professional fees and administrative expense within the Statements of Income.

From time to time, the Company's commissions from full-service broker-dealers are erroneously paid to APCap and APCap subsidiaries, or commissions of APCap and APCap subsidiaries are erroneously paid to the Company. During the years ended December 31, 2023 and 2022, the Company recorded certain referral fees as commission income with the related cash received by APCap and APCap's subsidiaries, prior to being remitted to the Company. As of December 31, 2023 and 2022, \$2,813 and \$577,749, respectively, is recorded as due from affiliates in the Statement of Financial Condition to account for revenue collected by affiliates not yet received by the Company. As of December 31, 2023, \$190,433 is recorded as due to affiliates in the Statement of Financial Condition to account for revenue collected by the Company not yet sent to affiliates.

For the year ended December 31, 2022, the Board of Managers of the Company approved and the Company paid distributions to APCap of \$4,500,000.

### **6. Net Capital Requirement:**

The Company is subject to the SEC Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum regulatory net capital equal to the greater of \$5,000 or 6.67% of aggregate indebtedness and requires that the ratio of aggregate indebtedness to regulatory net capital not exceed 12 to 1. As of December 31, 2023 and 2022, the Company had a net capital requirement of \$25,111 and \$5,000, respectively.

As of December 31, 2023, the Company had net capital of \$7,853,422 which was \$7,828,331 in excess of the required net capital, and the Company's aggregate indebtedness to net capital ratio was .05 to 1. As of December 31, 2022, the Company had net capital of \$2,552,601 which was \$2,547,601 in excess of the required net capital, and the Company's aggregate indebtedness to net capital ratio was .01 to 1.

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#### **7. Rule 15c3-3:**

The Company is not subject to Rule 15c3-3 and does not claim an exemption pursuant to subparagraph (k) of Rule 15c3-3 in accordance with its FINRA membership agreement. The Company relies on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 as its business activities are limited to introducing insurance clients of APCap and APCap's subsidiaries to full-service broker-dealers as part of pre-negotiated referral agreements. The Company neither directly nor indirectly received, held, or otherwise owed funds or securities for or to customers, and did not carry accounts of or for customers; and did not carry proprietary accounts of broker-dealers ("PAB") accounts during the years ended December 31, 2023 and 2022.

#### **8. Commitments and Contingencies:**

The Company can be subject to litigation, arbitration settlements and regulatory assessments which arise in the ordinary course of business as a registered broker-dealer. The Company recognizes a liability and expense for any such matters at the time exposure to loss is more than remote and an amount of the loss is reasonably determinable. In the opinion of management, there were no outstanding matters at December 31, 2023 and 2022 requiring contingent loss recognition.

#### **9. Subsequent Events:**

The Company has evaluated events occurring after December 31, 2023, the date of the most recent financial statements, for possible adjustments to the financial statements or disclosures through March 28, 2024, which is the date the financial statements were available to be issued. There were no subsequent events to recognize or disclose.

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Supplemental Information

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#### Computation of Net Capital Under Rule 15c3-1 of the Securities and Exchange Commission December 31, 2023 and 2022

|                                                              | December 31, |           |    |           |
|--------------------------------------------------------------|--------------|-----------|----|-----------|
|                                                              |              | 2023      |    | 2022      |
| Net Capital                                                  |              |           |    |           |
| Total member's capital                                       | \$           | 8,285,057 | \$ | 3,509,322 |
| Deductions:                                                  |              |           |    |           |
| Non-allowable assets:                                        |              |           |    |           |
| Accounts receivable and due from affiliates                  |              | (422,722) |    | (952,121) |
| Prepaid assets                                               |              | (8,893)   |    | (4,600)   |
| Net Capital                                                  | \$           | 7,853,442 | \$ | 2,552,601 |
| Aggregate indebtedness                                       |              |           |    |           |
| Accounts payable, accrued expenses and due to affiliates     | \$           | 376,670   | \$ | 37,174    |
| Total aggregate indebtedness                                 | \$           | 376,670   | \$ | 37,174    |
| Computation of basic net capital requirement                 |              |           |    |           |
| Minimum net capital required based on aggregate indebtedness | \$           | 25,111    | \$ | 2,480     |
| Net capital required                                         | \$           | 25,111    | \$ | 5,000     |
| Excess net capital                                           | \$           | 7,828,331 | \$ | 2,547,601 |
| Ratio of aggregate indebtedness to net capital               |              | .05 to 1  |    | .01 to 1  |

*There are no material differences between the preceding calculation and the Company's corresponding unaudited Part II A of Form X-17A-5 as of December 31, 2023 and 2022.* 

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#### AssuredPartners Financial Services, LLC Computation for Determination of Reserve Requirements Under Rule 15c3-3 of the Securities and Exchange Commission December 31, 2023 and 2022

The Company is not subject to Rule 15c3-3 and does not claim an exemption pursuant to subparagraph (k) of the Rule in accordance with its FINRA membership agreement. The Company relies on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5. The Company neither directly nor indirectly received, held, or otherwise owed funds or securities for or to customers, and did not carry accounts of or for customers; and did not carry PAB accounts during the years ended December 31, 2023 and 2022.

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#### AssuredPartners Financial Services, LLC Information Relating to Possession or Control Requirements Under Rule 15c3-3 of the Securities and Exchange Commission December 31, 2023 and 2022

The Company is not subject to Rule 15c3-3 and does not claim an exemption pursuant to subparagraph (k) of the Rule in accordance with its FINRA membership agreement. The Company relies on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5. The Company neither directly nor indirectly received, held, or otherwise owed funds or securities for or to customers, and did not carry accounts of or for customers; and did not carry PAB accounts during the years ended December 31, 2023 and 2022.

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# **AssuredPartners Financial Services, LLC 2023 Fiscal Year Exemption Report**

AssuredPartners Financial Services, LLC, CRD# 304454 SEC# 8-70374, (the "Firm") is a registered broker-dealer subject to Rule 17a-5 promulgated by the Securities and Exchange Commission (17 C.F.R. §240.17a-5, "Reports to be made by certain brokers and dealers"). This Exemption Report was prepared as required by 17 C.F.R. §240.17a-5(d)(1) and (4). To the best of its knowledge and belief, the Firm states the following:

- 1. The Firm does not claim an exemption under paragraph (k) of 17 C.F.R. § 240. 15c3-3, and
- 2. The Firm is filing this Exemption Report relying on Footnote 74 of the SEC Release No. 34- 70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Firm limits its business activities exclusively to referring clients of its parent company to full service broker-dealers as part of a pre-negotiated commission sharing arrangement. While engaging in this sole business activity, the Firm neither directly nor indirectly received, held, or otherwise owed funds or securities for or to customers, and did not carry accounts of or for customers; and did not carry PAB accounts (as defined in Rule 15c3-3) throughout the 2023 fiscal year without exception.

I, Justin Callaham, affirm that, to my best knowledge and belief, this Exemption Report is true and correct.

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

January 15, 2024

Justin Calaham Date President and Chief Compliance Officer

I, Dante P. Bartoletti, affirm that, to my best knowledge and belief, this Exemption Report is true and correct.

Dante P. Bartoletti Date Financial and Operations Principal

January 15, 2024

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#### REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Managers AssuredPartners Financial Services, LLC Orlando, Florida

We have reviewed management's statements, included in the accompanying AssuredPartners Financial Services, LLC 2023 Fiscal Year Exemption Report, in which (1) AssuredPartners Financial Services, LLC (the "Company") does not claim an exemption under paragraph (k) of 17 C.F.R. §240.15c3-3 and (2) the Company is filing an Exemption Report relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R §240.17a-5 because the Company limits its business activities exclusively to introducing insurance clients of its parent company and the parent company's subsidiaries to full-service broker dealers as part of a pre-negotiated commission sharing arrangement and the Company; (a) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers, (other than money or other consideration received and promptly transmitted in compliance with paragraph (a) or (b)(2) of Rule 15c2-4 and/or funds received and promptly transmitted for effecting transactions via subscriptions on a subscription way basis where the funds are payable to the issuer or its agent and not to the Company); (b) did not carry accounts of or for customers; and (c) did not carry PAB accounts (as defined in Rule 15c3- 3) throughout the most recent fiscal year without exception. The Company's management is responsible for compliance with the exemption provisions and its statements.

Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the exemption provision. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on Rule 15c3-3 under the Securities Exchange Act of 1934 and in reliance of Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5.

Ponte Vedra Beach, Florida March 28, 2024

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON APPLYING AGREED UPON PROCEDURES

To the Board of Managers AssuredPartners Financial Services, LLC Orlando, Florida

We have performed the procedures included in Rule 17a-5(e)(4) under the Securities Exchange Act of 1934 and in the Securities Investor Protection Corporation (SIPC) Series 600 Rules, which are enumerated below on the accompanying General Assessment Reconciliation (Form SIPC-7) for the year ended December 31, 2023. Management of AssuredPartners Financial Services, LLC (the "Company") is responsible for its Form SIPC-7 and for its compliance with the applicable instructions on Form SIPC-7.

Management of the Company has agreed to and acknowledged that the procedures performed are appropriate to meet the intended purpose of assisting you and SIPC in evaluating the Company's compliance with the applicable instructions on Form SIPC-7 for the year ended December 31, 2023. Additionally, SIPC has agreed to and acknowledged that the procedures performed are appropriate for their intended purpose. This report may not be suitable for any other purpose. The procedures performed may not address all the items of interest to a user of this report and may not meet the needs of all users of this report and, as such, users are responsible for determining whether the procedures performed are appropriate for their purposes. The sufficiency of these procedures is solely the responsibility of those parties specified in this report. Consequently, we make no representation regarding the sufficiency of the procedures described below either for the purpose for which this report has been requested or for any other purpose.

The procedures we performed and the associated findings are as follows:

- 1. We compared the listed assessment payments in Form SIPC-7 with respective cash disbursement records entries noting no differences.
- 2. We compared the Total Revenue amounts reported on the Annual Audited Report Form X-17A-5 Part III for the year ended December 31, 2023, with the Total Revenue amounts reported in Form SIPC-7 for the year ended December 31, 2023, noting no differences.
- 3. We compared any adjustments reported in Form SIPC-7 with supporting schedules and working papers, noting no differences.
- 4. We recalculated the arithmetical accuracy of the calculations reflected in Form SIPC-7 and in the related schedules and working papers supporting the adjustments noting no differences.
- 5. We compared the amount of any overpayment applied to the current assessment with the Form SIPC-7 on which it was originally computed noting no differences.

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We were engaged by the Company to perform this agreed-upon procedures engagement and conducted our engagement in accordance with attestation standards established by the American Institute of Certified Public Accountants and in accordance with the standards of the Public Company Accounting Oversight Board (United States). We were not engaged to, and did not, conduct an examination or a review engagement, the objective of which would be the expression of an opinion or conclusion, respectively, on the Company's Form SIPC-7 and for its compliance with the applicable instructions on Form SIPC-7 for the year ended December 31, 2023. Accordingly, we do not express such an opinion or conclusion. Had we performed additional procedures, other matters might have come to our attention that would have been reported to you.

We are required to be independent of the Company and to meet our other ethical responsibilities in accordance with the relevant ethical requirements related to our agreed-upon procedures engagement.

This report is intended solely for the information and use of the Company and SIPC and is not intended to be, and should not be, used by anyone other than these specified parties.

Ponte Vedra Beach, Florida March 28, 2024


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
