# INSURANCE ADVISORY PARTNERS LLC X-17A-5 (2024-03-26) — Broker-dealer annual report
- Company: INSURANCE ADVISORY PARTNERS LLC
- Form: X-17A-5
- Filed: 2024-03-26
- Period: 2023-12-31
- Accession: 0001856093-24-000001
- CIK: 1856093
- File #: 8-70698
- Type: Broker-dealer
- Material weakness: No
- Auditor: Mayer Hoffman McCann P.C.
- Auditor location: Minneapolis, MN
- Contact: Randall Dulecki
- Phone: 646-736-1017
- Email: rd@insuranceap.com
- Website: insuranceap.com
- Signed by: Randall Dulecki (Chief Operating Officer)
Original filing: https://www.sec.gov/Archives/edgar/data/1856093/000185609324000001/iappub.pdf
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#### **UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549**
# **ANNUAL REPORTS FORM X-17A-5 PART Ill**
0MB APPROVAL 0MB Number: 3235-0123 Expires: Nov. 30, 2026 Estimated average burden hours per response: 12
> SEC FILE NUMBER 8-70698
| | FACING PAGE | | |
|-------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------|-----------------------------------------|--------------------------------------------------|
| | Information Required Pursuant to Rules 17a-5, 17a-12, and lBa-7 under the Securities Exchange Act of 1934 | | |
| FILING FOR THE PERIOD BEGINNING 0 1/01 /23 | | AND ENDING 12/31 /23 | |
| | MM/DD/VY | | MM/DD/VY |
| | A. REGISTRANT IDENTIFICATION | | |
| | NAME oF FIRM: Insurance Advisory Partners LLC | | |
| TYPE OF REGISTRANT (check all applicable boxes):
~ Broker-dealer
D Check here if respondent is also an OTC derivatives dealer | □ Security-based swap dealer | □ Major security-based swap participant | |
| | ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.) | | |
| | 1270 Avenue of the Americas, Suite 1803 | | |
| | (No. and Street) | | |
| New York | NY | | 10020 |
| (City) | (State) | | (Zip Code) |
| PERSON TO CONTACT WITH REGARD TO THIS FILING | | | |
| Randall Dulecki | 646-736-1017 | rd@insuranceap.com | |
| (Name) | (Area Code - Telephone Number) | (Email Address) | |
| | B. ACCOUNTANT IDENTIFICATION | | |
| | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing* | | |
| Mayer Hoffman Mccann P.C. | | | |
| | (Name - if individual, state last, first, and middle name) | | |
| 1000 Campbell Mithun Tower, 222 S. Ninth St., Suite 1000 | Minneapolis | MN | 55402 |
| (Address) | (City) | (State) | (Zip Code) |
| 10/22/03 | | 199 | |
| rte of Reglstcatloo with PCAOB)llf applicable I | | | I
{PCAOB Reglstcatioo N,mbec, If appllca blel |
| | FOR OFFICIAL USE ONLY | | |
| | * Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public | | |
accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-S(e)(l)(ii), if applicable.
**Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid 0MB control number.**
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### **OATH OR AFFIRMATION**
| ________
I, _R_a_nd_a_11_o _u1_ec_k_i
_ | _____
_, swear (or affirm) that, to the best of my knowledge and belief, the | |
|----------------------------------------------------------------------------|---------------------------------------------------------------------------------|-------|
| financial report pertaining to the firm of Insurance Advisory Partners LLC | | as of |
**12/31** 2~, is true and correct. I further swear (or affirm) that neither the company nor any partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.
### **This filing\*\* contains (check all applicable boxes):**
- **l!!il** (a) Statement of financial condition.
- **l!!il** (bl Notes to consolidated statement of financial condition.
- D (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in§ 210.1-02 of Regulation S-X).
- D (d) Statement of cash flows.
- D (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
- D (f) Statement of changes in liabilities subordinated to claims of creditors.
- D (g) Notes to consolidated financial statements.
- D (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.
- D (i) Computation of tangible net worth under 17 CFR 240.18a-2.
- D (j) Computation for determination of customer reserve requirements pursuant to Exhibit **A** to 17 CFR 240.15c3-3.
- D (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit **A** to 17 CFR 240.18a-4, as applicable.
- D (I) Computation for Determination of PAB Requirements under Exhibit A to§ 240.15c3-3.
- D (ml Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
- D (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.
- D (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-l, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
- D (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
- **l!!il** (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.
- D (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- **l!!il** (t) Independent public accountant's report based on an examination of the statement of financial condition.
- D (u) Independent public accountant's report based on an examination of the financial report or financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.
- D (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-le or 17 CFR 240.17a-12, as applicable.
- D (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.l 7a-12(k). D (z) Other:-------------------------------------- -
-
- \*\*To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3} or 17 CFR 240.18a-7(d)(2), as applicable.
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### INSURANCE ADVISORY PARTNERS LLC
Financial Statements
For the Year Ended December 31 , 2023
With Report of Independent Registered Public Accounting Firm
Public Document
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### INSURANCE ADVISORY PARTNERS LLC
### CONTENTS:
| REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | |
|---------------------------------------------------------|-----|
| FINANCIAL STATEMENTS: | |
| Statement of Financial Condition | 2 |
| Notes to Statement of Financial Condition | 3-6 |
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### **Report of Independent Registered Public Accounting Firm**
To the Members of Insurance Advisory Partners LLC
### **Opinion on the Financial Statement**
We have audited the accompanying statement of financial condition of Insurance Advisory Partners LLC ("Company") as of December 31, 2023, and the related notes. In our opinion, the financial statement presents fairly, in all material respects, the financial position of the Company as of December 31, 2023, in conformity with accounting principles generally accepted in the United States of America.
### **Basis for Opinion**
This financial statement is the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statement based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform our audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Insurance Advisory Partners LLC is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control over financial reporting. Accordingly, we express no such opinion.
Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statement. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statement. We believe that our audit provide a reasonable basis for our opinion.
We have served as the Company's auditor since 2021.
Mayer Hoffman Mccann, P.C. Minneapolis, Minnesota March 25, 2024
**Mayer Hoffman Mccann P.C. An Independent CPA Firm** 222 S. Ninth Street, Suite 1000 Minneapolis MN 55402
Phone: 612.339.7811 Fax: 612.339.9845 **mhmcpa.com**
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### Statement of Financial Condition December 31 , 2023
#### Assets
| Cash | \$
2,688,016 |
|--------------------------------------------------------------------|-----------------|
| Accounts receivable | 145,000 |
| Prepaid expenses and deposits | 145,170 |
| Due from parent and affiliate | 87,214 |
| Property and equiment, net of accumulated depreciation of \$30,329 | 20,093 |
| Right-of-use asset | 313,856 |
| Total assets | \$
3,399,349 |
| | |
| Liabilities and member's equity | |
| Liabilities | |
| Accounts payable and accrued expenses | \$
872,724 |
| Deferred revenue | 480,000 |
| Lease liability | 367,088 |
| | |
| Total liabilities | 1,719,812 |
| | |
| Member's equity | 1,679,537 |
| Total liabilities and member's equity | \$
3,399,349 |
The accompanying notes are an integral part of these financial statements
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### **1. ORGANIZATION AND NATURE OF BUSINESS**
INSURANCE ADVISORY PARTNERS LLC (the "Company") is a Delaware Limited Liability Company headquartered in New York, New York. The Company is a registered broker-dealer with the Securities and Exchange Commission ("SEC") and a member of the Financial Industry Regulatory Authority ("FINRA"), effective August 19, 2021, and a member of the Securities Investor Protection Corp. ("SIPC"). The Company specializes in private placements as an agent on a best-efforts basis only, merger and acquisition advisory services, and investment banking advisory services in the United States. In November of 2022, the Company's two members assigned their equity interest of the Company to IAP Global LLC (IAP). IAP became the "Parent" of the Company.
### **2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES**
### **Basis of Accounting**
These financial statements are presented on the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP").
### **Revenue Recognition**
In accordance with ASU No. 2014-09, "Revenue from Contracts with Customers" (ASC Topic 606), revenue from contracts with customers is recognized when, or as, the Company satisfies its performance obligations by transferring promised goods or services to customers. A good or service is transferred to a customer when, or as, the customer obtains control of that good or service. The amount of revenue recognized reflects the consideration to which the Company expects to be entitled in exchange for those promised goods or services
### **Cash and Cash Equivalents**
The Company considers all instruments with an original maturity of three months or less when purchased to be cash equivalents.
#### **Accounts Receivable**
The Company recognizes a receivable for fees invoiced to clients. These receivables generally represent advisory mandate retainers and private placement success fees. The Company had an accounts receivable balance of \$145,000 as of December 31 , 2023. The Company recognizes an allowance for expected credit losses on financial assets held. This allowance reflects the company's estimate of the lifetime expected credit losses on these financial assets, which are calculated based on historical experience, current conditions, and reasonable and supportable forecasts. The Company has not recorded an allowance for credit losses on financial assets as of December 31 , 2023.
#### **Concentration of Credit Risk**
The Company maintains its cash in bank deposit accounts which, at times, may exceed federally insured limits. Accounts are guaranteed by the Federal Deposit Insurance Corporation (FDIC) up to \$250,000. At December 31 , 2023, the Company has a cash account balance at a certain financial institution that exceeded FDIC coverage limit. The Company believes it mitigates this risk by having the funds in a major credit quality financial institution. The Company has not experienced any losses in such accounts.
#### **General Risk and Uncertainties**
In the normal course of its operations, the Company may enter into contracts and agreements that contain indemnifications and warranties. The Company's maximum exposure under these arrangements is unknown as this would involve future claims that may be made against the Company that have not yet occurred. However, the Company has not had prior claims or losses pursuant to these contracts and expects the risk of loss to be remote.
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### **2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)**
#### **Income Taxes**
The Company is a limited liability company and is treated as a partnership for both federal and state income tax purposes. Therefore, no provision or liability for federal or state income taxes are required in these financial statements.
Accounting Standards Codification ("ASC") 740 provides guidance for how uncertain tax positions should be recognized, measured, presented, and disclosed in the financial statements. ASC 740 requires the evaluation of tax positions taken or expected to be taken in the course of preparing the Company's tax returns to determine whether the tax positions are "more-likely-than-not" of being sustained by the applicable tax authority. Tax positions not deemed to meet the more-likely-than-not threshold would be recorded as a tax benefit or expense in the current year. The Company remains subject to U.S. federal , state, and local income tax audits for all periods subsequent to 2021. The Company determined that there are no uncertain tax positions which would require adjustments or disclosures on the financial statements. No interest or penalties were recorded for the year ended December 31, 2023.
### **Property and Equipment**
The Company capitalizes property and equipment for purchases greater than \$1 ,000. Depreciation and amortization are calculated on the straight-line method over the estimated useful lives of the related assets. Normal repair and maintenance costs are expensed as incurred. The useful life for equipment purchases is three years.
#### **Leases**
The Company recognizes and measures its leases in accordance with FASB Accounting Standards Codification ("ASC") ASC 842, Leases. The Company is a lessee in a lease for office space and office copier equipment. The Company determines if an arrangement is a lease, or contains a lease, at inception of a contract and when the terms of an existing contract are changed. The Company has elected, for all underlying classes of assets, to recognize a right-of-use (ROU) asset and lease liability over the lease term using a rate term approximating its incremental borrowing rate.
The lease liability is initially and subsequently recognized based on the present value of its future lease payments. Variable payments are included in the future lease payments when those variable payments depend on an index or a rate. The discount rate is the implicit rate if it is readily determinable or otherwise the Company uses its incremental borrowing rate. The implicit rates of our leases are not readily determinable and accordingly, we use our incremental borrowing rate based on the information available at the commencement date for all leases. The Company's incremental borrowing rate for a lease is the rate of interest it would have to pay on a collateralized basis to borrow an amount equal to the lease payments under similar terms and in a similar economic environment.
The ROU asset is subsequently measured throughout the lease term at the amount of the remeasured lease liability (i.e., present value of the remaining lease payments), plus unamortized initial direct costs, plus (minus) any prepaid (accrued) lease payments, less the unamortized balance of lease incentives received, and any impairment recognized. Lease cost for lease payments is recognized on a straight-line basis over the lease term.
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### **2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)**
### **Use of Estimates**
Management may use estimates and assumptions relating to the reporting of assets and liabilities and the disclosure of contingent assets and liabilities in its preparation of the financial statements in accordance with generally accepted accounting principles. Actual results may differ from those estimates.
### **3. NET CAPITAL REQUIREMENTS**
The Company is subject to the SEC uniform Net Capital Rule (SEC Rule 15c3-1 ), which requires the maintenance of minimum net capital and requires that the ratio of aggregate indebtedness to net capital, both as defined, shall not exceed 15 to 1. The rule also provides that equity capital may not be withdrawn, or cash dividends paid if the resulting ratio would exceed 10 to 1. The Company's net capital computed under 15c3-1 was \$2,082,060 at December 31 , 2023, which exceeds required net capital of \$20,064 by \$2,061 ,996. The ratio of aggregate indebtedness to net capital at December 31 , 2023 was 0.14 to 1.
### **4. PROPERTY AND EQUIPMENT**
**A** summary of the cost and accumulated depreciation of property and equipment are as follows:
| | 12/31/23
Estimated Useful Life | |
|---------------------------------------|-----------------------------------|---------|
| Equipment
Accumulated depreciation | 50,421
(30,329) | 3 years |
| | 20 ,092 | |
### **5. COMMITMENTS AND CONTINGENCIES**
In the ordinary course of business, the Company enters into various agreements containing standard indemnification provisions. The Company's indemnification obligations under such provisions are typically in effect from the date of execution of the applicable agreement through the end of the applicable statute of limitations. The aggregate maximum potential future liability of the Company under such indemnification provisions is uncertain. As of December 31 , 2023, no amounts have been accrued related to such indemnification provisions.
### **7. LEASES**
The Company leases office space under an operating lease agreement. In December 2021 , the Company entered a 42-month lease for its office in 1270 Avenue of the Americas, Suite 1803, New York, NY, "the premises", with monthly rent of \$21 ,919 beginning June 1, 2022, through June 30, 2025. The Company's lease does not include restrictive financial or other covenants. The Company used an incremental borrowing rate of 5%.
In November of 2022, the Company entered a 36-month office copier equipment operating lease, with a monthly payment of \$369. The Company used an incremental borrowing rate of 5%.
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### **7. LEASES (continued)**
Maturities of lease liabilities under noncancellable operating leases as of December 31 , 2023, are as follows:
Years Ending December 31 ,
| 2024 | | 267,456 |
|------------------------------------------|----|-----------|
| 2025 | | 113,285 |
| Total undiscounted lease payments | | 380,741 |
| less imputed interest | | 13,653 |
| Lease liability as of December 31 , 2023 | \$ | 367,088 |
| Weighted average remaining lease term: | | 1.4 years |
| Weighted average discount rate | | 5% |
Payments due under the office lease contract include fixed payments plus variable payments. The Company's office space lease requires it to make variable payments for the Company's proportionate share of the building's property taxes, insurance, and common area maintenance. These variable lease payments are not included in lease payments used to determine lease liability and are recognized as variable costs when incurred. Included in the statement of financial condition is approximately \$67,011 pledged as security deposits for the office lease.
Payments due under the equipment lease contract includes fixed payments plus variable payments. The lease requires the Company to make variable payments for the Company's extra usage of copies, taxes, and maintenance.
### **8. Related Party Transactions**
Occasionally, the Company covers specific expenses for its Parent and affiliates. As of December 31 , 2023, the outstanding receivables amounted to \$86,914 from the Parent and \$300 from an affiliate, totaling \$87,214. This sum is listed in the accompanying statement of financial condition as 'Due from parent and affiliate' as of that date. The 'Due from parent and affiliate' is non-interest bearing and payable on demand.
### **9. SUBSEQUENT EVENTS**
The Company has evaluated subsequent events for the year ended December 31, 2023, through March 25, 2024. No events or transactions have occurred or are pending that would have a material effect on the financial statements at that date or for the period then ended.
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## **Report of Independent Registered Public Accounting Firm**
To the Board of Directors and Shareholders of the Insurance Advisory Partners LLC
We have reviewed management's statements, included in the accompanying Insurance Advisory Partners LLC Exemption Report in which ( 1) Insurance Advisory Partners LLC ("the Company") identified that they do not claim an exemption under paragraph (k) of 17 C.F.R. § 240.15c3-3, and (2) identified that they are relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F. R. § 240.17a-5 because the Company limits its business activities exclusively to receiving transaction-based compensation for private placement transaction and identifying potential merger and acquisition opportunities for clients, and the Company (1) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers; (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the most recent fiscal year without exception . The Company's management is responsible for compliance with the exemption provisions and its statements.
Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the provisions of Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F. R. § 240.17a-5. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion .
Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on the provisions set forth in Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 under the Securities Exchange Act of 1934.
Minneapolis, Minnesota March 25, 2024
**Mayer Hoffman Mccann P.C. An Independent CPA Firm** 222 S. Ninth Street, Suite 1000 Minneapolis MN 55402
Phone: 612.339.7811 Fax: 612.339.9845 **mhmcpa.com**
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### INSURANCE ADVISORY PARTNERS LLC EXEMPTION REPORT
### **Exemption Report December 31, 2023**
INSURANCE ADVISORY PARTNERS LLC ("Company") is a registered broker-dealer subject to Rule I 7a-5 promulgated by the Securities and Exchange Commission (17 C.F.R. §240. I 7a-5, "Reports to be made by certain brokers and dealers"). This Exemption Report was prepared as required by 17 C.F.R. §240. I 7a-5(d)(1) and (4). To the best of its knowledge and belief, the Company states the following:
1) The Company does not claim an exemption under paragraph (k) of 17 C.F.R. § 240. 15c3-3, and
2) The Company is filing this Exemption Report relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company limits its business activities exclusively to receiving transaction-based compensation for private placement transactions and identifying potential merger and acquisition opportunities for clients, and the Company (1) did not directly or indirectly receive , hold, or otherwise owe funds or securities for or to customers; (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the most recent fiscal year without exception.
I, Randall Dulecki, Chief Operating Officer, swear (or affirm) that, to the best of my knowledge and belief, this Exemption Report is true and correct.
Randall Dulecki Chief Operating Officer
Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.