# PRIMERICA BROKERAGE SERVICES, INC. X-17A-5 (2024-02-29) — Broker-dealer annual report

- Company: PRIMERICA BROKERAGE SERVICES, INC.
- Form: X-17A-5
- Filed: 2024-02-29
- Period: 2023-12-31
- Accession: 0001940104-24-000006
- CIK: 1940104
- File #: 8-70965
- Type: Broker-dealer
- Material weakness: No
- Auditor: KPMG LLP
- Auditor location: Atlanta, GA
- Contact: Dasia Coley
- Phone: 4705645973
- Email: dasia.coley@primerica.com
- Website: primerica.com
- Signed by: Dasia Coley (CFO)

Original filing: https://www.sec.gov/Archives/edgar/data/1940104/000194010424000006/pbsi_fs_short_form_2023.pdf

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#### **PRIMERICA BROKERAGE SERVICES, INC.**

(A Wholly Owned Subsidiary of Primerica Finance Corporation)

Statement of Financial Condition

December 31 , 2023

(With Report oflndependent Registered Public Accounting Firm Thereon)

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**UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549** 

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> SEC FILE NUMBER 8-70965

# **ANNUAL REPORTS FORM X-17 A-5 PART** Ill

|                                                                                                                                       | FACING PAGE                                                  |                           |                                              |  |
|---------------------------------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------|---------------------------|----------------------------------------------|--|
| Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934                             |                                                              |                           |                                              |  |
| FILING FOR THE PERIOD BEGINNING                                                                                                       | ---------<br>0 1/01 /23                                      | AND ENDING                | ----------<br>12/31/23                       |  |
|                                                                                                                                       | MM/DD/YY                                                     |                           | MM/DD/YY                                     |  |
|                                                                                                                                       | A. REGISTRANT IDENTIFICATION                                 |                           |                                              |  |
| __<br>NAME oF FIRM:                                                                                                                   | P_r_i_m_e_r_ic_a_B_ro_k_e_r_a;:g;;._e_S_e_rv_i_c_e_s_l n_c_. |                           | ____<br>_                                    |  |
| TYPE OF REGISTRANT (check all applicable boxes):<br>C!l Broker-dealer<br>0 Check here If respondent Is also an OTC derivatives dealer | D Security-based swap dealer                                 |                           | D Major security-based swap participant      |  |
| ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)                                                                   |                                                              |                           |                                              |  |
|                                                                                                                                       | 1 Primerica Pkwy                                             |                           |                                              |  |
|                                                                                                                                       | (No. and Street)                                             |                           |                                              |  |
| Duluth                                                                                                                                | GA                                                           |                           | 30099                                        |  |
| (City)                                                                                                                                | (State)                                                      |                           | (Zip Code)                                   |  |
| PERSON TO CONTACT WITH REGARD TO THIS FILING                                                                                          |                                                              |                           |                                              |  |
| Dasia Coley                                                                                                                           | (470) 564 -<br>5973                                          | Dasia.Coley@primerica.com |                                              |  |
| (Name)                                                                                                                                | (Area Code -Telephone Number)                                | (Email Address)           |                                              |  |
|                                                                                                                                       | B. ACCOUNTANT IDENTIFICATION                                 |                           |                                              |  |
| INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*<br>KPMG LLP                                                 |                                                              |                           |                                              |  |
|                                                                                                                                       | (Name - if individual, state last, first, and middle name)   |                           |                                              |  |
| 303 Peachtree Street, N.E. 2000                                                                                                       | Atlanta                                                      | GA                        | 30308                                        |  |
| (Address)                                                                                                                             | (City)                                                       | (State)                   | (Zip Code)                                   |  |
| October 20, 2003                                                                                                                      |                                                              | 185                       |                                              |  |
| r"<br>of Reglstrntloo with PCAOB)(" applkable)                                                                                        | FOR OFFICIAL USE ONL V                                       |                           | IPCAOB Reglstratloo N,mbe,, If applicable) I |  |
|                                                                                                                                       |                                                              |                           |                                              |  |
|                                                                                                                                       |                                                              |                           |                                              |  |

\* Claims for exemption from the requirement that the annual reports be covered by the reports of an Independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-S(e)(l)(ii), if applicable.

**Persons who are to respond to the collection of information contained In this form are not required to respond unless the form displays a currently valid 0MB control number,** 

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#### **OATH OR AFFIRMATION**

| I, Dasia Coley                                                               |     | swear (or affirm) that, to the best of my knowledge and belief, the               |       |
|------------------------------------------------------------------------------|-----|-----------------------------------------------------------------------------------|-------|
| financial report pertaining to the firm of Primerica Brokerage Services Inc. |     |                                                                                   | as of |
| December 31                                                                  | 2~, | is true and correct. I further swear (or affirm) that neither the company nor any |       |

partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

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# **This filing\*\* contains (check all applicable boxes):**

- ~ (a) Statement of financial condition.
- ~ (b) Notes to consolidated statement offinancial condition.
- D (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in§ 210.1-02 of Regulation S-X).
- D (d) Statement of cash flows.
- D (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
- D (f) Statement of changes in liabilities subordinated to claims of creditors.
- D (g) Notes to consolidated financial statements.
- D (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-l, as applicable.
- D (i) Computation of tangible net worth under 17 CFR 240.18a-2.
- D (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.
- D (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.
- D (I) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.
- D (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
- D (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3{p)(2) or 17 CFR 240.18a-4, as applicable.
- D (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
- D (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
- ~ (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.lSa-7, as applicable.
- D (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable.
- D (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable.
- D (t) Independent public accountant's report based on an examination of the statement of financial condition.
- ~ (u) Independent public accountant's report based on an examination of the financial report or financial statements under 17 CFR 240.17a-5, 17 CFR 240.lSa-7, or 17 CFR 240.17a-12, as applicable.
- D (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.lSa-7, as applicable.
- D (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
- D (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-1e or 17 CFR 240.17a-12, as applicable.
- D (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k). D (z) Other: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \_
- 
- \*\*To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e}{3) or 17 CFR 240.18a-7(d}{2), as applicable.

Signature: Title: CFO

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Suite 2000 303 Peachtree Street, N.E. Atlanta, GA 30308-3210

# **Report of Independent Registered Public Accounting Firm**

To the Stockholder and the Board of Directors Primerica Brokerage Services, Inc.:

# Opinion on the Financial Statement

We have audited the accompanying statement of financial condition of Primerica Brokerage Services, Inc. (the Company) as of December 31 , 2023, and the related notes (collectively, the financial statement). In our opinion, the financial statement presents fairly, in all material respects , the financial position of the Company as of December 31 , 2023, in conformity with U.S. generally accepted accounting principles.

# Basis for Opinion

This financial statement is the responsibility of the Company's management. Our responsibility is to express an opinion on this financial statement based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statement is free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statement, whether due to error or fraud , and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statement. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statement. We believe that our audit provides a reasonable basis for our opinion.

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We have served as the Company's auditor since 2023.

Atlanta, Georgia February **29, 2024** 

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#### **Primerica Brokerage Services, Inc.**

#### (A Wholly Owned Subsidiary of Primerica Finance Corporation) Statement of Financial Condition December 31 , 2023

| Assets                                                                                   |    |            |  |  |  |
|------------------------------------------------------------------------------------------|----|------------|--|--|--|
| Cash                                                                                     | \$ | 4,941 ,967 |  |  |  |
| Net receivables from clearing flllll                                                     |    | 1,623,832  |  |  |  |
| Income taxes receivable                                                                  |    | 13,250     |  |  |  |
| Other assets                                                                             |    | 56,329     |  |  |  |
| Total assets                                                                             | \$ | 6,635,378  |  |  |  |
| Liabilities and Stockholder's Equity                                                     |    |            |  |  |  |
| Liabilities:                                                                             |    |            |  |  |  |
| Payables to affiliates                                                                   | \$ | 657,107    |  |  |  |
| Accounts payable and accrued expenses                                                    |    | 31 ,070    |  |  |  |
| Income taxes payable                                                                     |    | 65,013     |  |  |  |
| Commitments and contingent liabilities (see Commitments and Contingent Liabilities note) |    |            |  |  |  |
| Total liabilities                                                                        |    | 753,190    |  |  |  |
| Stockholder's equity:                                                                    |    |            |  |  |  |
| Common stock, \$1 par value. Authorized, 100 shares; issued and                          |    |            |  |  |  |
| outstanding, 10 shares                                                                   |    | 10         |  |  |  |
| Additional paid-in capital                                                               |    | 5,049,990  |  |  |  |
| Retained earnings                                                                        |    | 832,188    |  |  |  |
| Total stockholder's equity                                                               |    | 5,882,188  |  |  |  |
| Total liabilities and stockholder's equity                                               | \$ | 6,635,378  |  |  |  |

See accompanying notes to the financial statement.

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## **PRIMERICA BROKERAGE SERVICES, INC.**  (A Wholly Owned Subsidiary of Primerica Finance Corporation) Notes to Financial Statement December 31 , 2023

## **(1) Description of Business, Basis of Presentation, and Summary of Significant Accounting Policies**

# *Description of Business*

Primerica Brokerage Services, Inc. (the "Company" or "we") was incorporated on May 20, 2022 and is a wholly owned subsidiary of Primerica Finance Corporation ("PFC"), which is a wholly owned subsidiary of Primerica, Inc. (the "Parent"). The Company is an affiliate of PFS Investments Inc. ("PFSI"), a wholly owned subsidiary of PFC and a registered investment adviser and introducing broker-dealer in the United States. The Company became a registered broker-dealer on April 4, 2023 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and functions as an introducing broker-dealer under the rules of the Financial Industry Regulatory Authority ("FINRA").

The Company provides custody, trade execution, clearing, settlement, recordkeeping and other services for investor accounts managed through the Primerica Advisors Lifetime Investment Program ("Lifetime Investment Program") offered by PFSI. The Company subcontracts its services through a fully disclosed clearing agreement with Pershing, LLC ("Pershing"), an unaffiliated clearing firm. The Company consists entirely of one operating segment.

# *Basis of Presentation*

We prepare our financial statements in accordance with U.S. generally accepted accounting principles ("GAAP"). These principles are established primarily by the Financial Accounting Standards Board ("F ASB"). The preparation of financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the reported financial statement balances, as well as the disclosure of contingent assets and liabilities and reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Management considers available facts and knowledge of existing circumstances when establishing estimated amounts included in the financial statements.

As a registered broker-dealer, the Company is subject to Exchange Act Rule l 7a-5 promulgated by the Securities and Exchange Commission ("SEC").

# *Net Receivables from Clearing Firm*

Net receivables from clearing firm account primarily consist of deposits held at Pershing. Per the clearing agreement with Pershing, the Company is required to hold \$1 ,000,000 on deposit with Pershing.

# *Income Taxes*

The Company accounts for income taxes using a benefit-for-loss approach to the allocation of current taxes, whereby tax benefits resulting from operating losses or other tax attributes, which will be realized by other members of the consolidated group, go to the benefit of the Company. Using this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

# *Fair Value of Financial Instruments*

The carrying amounts for cash, net receivables from clearing firm, payables to affiliates, accounts payable and accrued expenses, and income taxes receivable/payable approximate their fair values due to the short-term nature of these instruments.

# *New Accounting Principles*

There were no new accounting principles adopted by the Company. Recently-issued accounting guidance, including future application of accounting standards, not discussed here is not applicable, is immaterial to our statement of financial condition, or did not or is not expected to have a material impact on our business.

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# **PRIMERICA BROKERAGE SERVICES, INC.**  (A Wholly Owned Subsidiary of Primerica Finance Corporation) Notes to Financial Statement December 31 , 2023

## **(2) Income Taxes**

As the Company is included in the consolidated tax return of the Parent, income taxes owed as of year-end are payable to the Parent. As of December 31 , 2023, federal income taxes of \$13,250 are due from the Parent and are included in income taxes receivable in the accompanying statement of financial condition.

The Company just completed its first year of operations and, therefore, has no tax contingency reserves. The Company will evaluate its subsequent filing position and, in future years, consider whether tax contingency reserves are required.

## **(3)** *Net Capital Requirement*

The Company is subject to the SEC Net Capital Requirement for Brokers or Dealers, as mandated by Rule 17 C.F.R. § 240. l 5c3-l of the Exchange Act. This regulation requires the maintenance of minimum "net capital" of the greater of \$5,000 or 6-2/3% of aggregate indebtedness. The regulation also requires that the ratio of aggregate indebtedness to net capital, as those terms are defined, not exceed 8-to-l in the first year and 15-to-l after the first year. As of December 31 , 2023, the Company had net capital of approximately \$5.8 million, which was approximately \$5.7 million in excess of its required net capital of approximately \$0.1 million. The Company's aggregate indebtedness to net capital ratio was 0.1- to-1 .

#### ( **4) Liabilities Subordinated to the Claims of General Creditors**

As of December 31 , 2023, the Company had no liabilities that were subordinated to the claims of general creditors.

#### **(5) Related-Party Transactions**

The Company receives support services from certain affiliates, owned by the Parent ("Primerica Affiliates") for shared expenses including human resources, finance, information technology and other general and administrative expenses to support its operations. The Company also has an arrangement in which Primerica Affiliates pay operating expenses on behalf of the Company which are subsequently reimbursed by the Company.

The Company also pays a management fee at cost for shared management and other administrative expenses incurred on behalf of PFSI. The Company began incurring management fees and cost sharing expenses under these arrangements in October 2023.

All of the arrangements between the Company and its affiliates provide a right ofoffset.

The following is a summary of payables due to affiliates as of December 31 , 2023:

|                        | PFSI             | Primerica<br>Affiliates | Total   |
|------------------------|------------------|-------------------------|---------|
| Payables to affiliates | \$<br>616,247 \$ | 40,860 \$               | 657,107 |

# **(6) Commitments and Contingent Liabilities**

The Company is involved from time to time in legal disputes, regulatory inquiries and arbitration proceedings in the normal course of business. These disputes are subject to uncertainties, including indeterminate amounts sought in certain of these matters and the inherent unpredictability of litigation. As such, the Company is unable to estimate the possible loss or range of loss that may result from these matters unless otherwise indicated.


Source: SEC EDGAR via Adviser Search (https://search.stillhousedata.com). Agents: see https://search.stillhousedata.com/llms.txt.
