# GOOGINS ADVISORS, INC.

GOOGINS ADVISORS, INC. of MIDDLETON, WI is an SEC-registered investment adviser.

## Registration

- CRD: 13985
- Type: SEC-registered investment adviser
- SEC file number: 801-68432
- Location: 6417 UNIVERSITY AVENUE, MIDDLETON, WI, 53562
- Phone: 608 514-1044
- Latest filing: 2026-02-02
- Regulatory AUM: $501.0M
- Discretionary AUM: $501.0M
- Clients: 8
- Accounts: 1,687

## Business model

- Compensation: % of AUM, Hourly, Fixed, Commissions
- Clients served: Individuals, High net worth

## Officers, owners & control persons (5)

| Name | Role | Location |
| --- | --- | --- |
| Louise Paulson Googins | PRESIDENT, TREASURER, CCO, FINANCIAL OPERATIONS MANAGER, CHIEF COMPLIANCE OFFICER | — |
| GOOGINS LOUISE PAULSON | PRESIDENT, TREASURER, CCO, FINANCIAL OPERATIONS MANAGER, CHIEF COMPLIANCE OFFICER; PRESIDENT, TREASURER, FINANCIAL OPERATIONS MANAGER; PRESIDENT, TREASURER, FINANCIAL OPERATIONS MANAGER, CHIEF COMPLIANCE OFFICER | — |
| ANTON TRACEY CAROL | VICE PRESIDENT, CHIEF COMPLIANCE OFFICER,FINANCIAL OPERATIONS, SECRETARY,CCO | — |
| KUELTHAU KARL ROBERT | CHIEF COMPLIANCE OFFICER | — |
| KUELTHAU TIFFANY J | NON-REGISTERED OWNER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/13985/brochure
- Similar advisers: https://search.stillhousedata.com/firm/13985/similar
- Related entities: https://search.stillhousedata.com/firm/13985/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/13985

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.