# ASSOCIATION FINANCIAL SERVICES INC.

ASSOCIATION FINANCIAL SERVICES INC. of SALT LAKE CITY, UT is an SEC-registered investment adviser.

## Registration

- CRD: 142205
- Type: SEC-registered investment adviser
- SEC file number: 801-68446
- Location: 1935 VINE STREET, SUITE 120, SALT LAKE CITY, UT, 84121
- Phone: 801-274-1820
- Latest filing: 2026-03-06
- Regulatory AUM: $1.3B
- Discretionary AUM: $146.1M
- Non-discretionary AUM: $1.1B
- Clients: 19
- Accounts: 2,829

## Business model

- Compensation: % of AUM, Hourly, Other
- Clients served: Individuals, High net worth, Pooled vehicles, Pensions, Corporations

## Officers, owners & control persons (17)

| Name | Role | Location |
| --- | --- | --- |
| Jared Charles Empey | CHIEF COMPLIANCE OFFICER | — |
| Martin Arthur Watkins | FOUNDER/PRESIDENT | — |
| Samuel Martin Watkins | CHIEF EXECUTIVE OFFICER | — |
| Michael Davis Espinosa | PRESIDENT | — |
| Mallory Adams-Faulkner | CHIEF OPERATIONS OFFICER | — |
| MILLER EDWARD BRUCE | CHIEF COMPLIANCE OFFICER; PRESIDENT; PRESIDENT / COO | — |
| GRIFFIN JOHN JOSEPH | CCO; CHIEF EXECUTIVE OFFICER/CHIEF COMPLIANCE OFFICER | — |
| WATKINS MARTIN ARTHUR | CEO; FOUNDER/PRESIDENT | — |
| BABCOCK MICHAEL KENNETH | CHIEF COMPLIANCE OFFICER | — |
| PETERSON RACHEL KIRK | CHIEF COMPLIANCE OFFICER | — |
| BABCOCK MICHAEL K | CHIEF COMPLIANCE OFFICER | — |
| SEARLE TRENT L | CHIEF COMPLIANCE OFFICER | — |
| Watkins Samuel Martin | CHIEF EXECUTIVE OFFICER; CHIEF INVESTMENT OFFICER | — |
| Empey Jared Charles | CHIEF COMPLIANCE OFFICER | — |
| ESPINOSA MICHAEL Davis | PRESIDENT | — |
| Adams-Edinborough Mallory | CHIEF OPERATIONS OFFICER | — |
| ADAMS-FAULKNER MALLORY | CHIEF OPERATIONS OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/142205/brochure
- Similar advisers: https://search.stillhousedata.com/firm/142205/similar
- Related entities: https://search.stillhousedata.com/firm/142205/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/142205

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.