# UP NORTH FINANCIAL, LLC

UP NORTH FINANCIAL, LLC of TRAVERSE CITY, MI is an SEC-registered investment adviser.

## Registration

- CRD: 150996
- Type: SEC-registered investment adviser
- SEC file number: 801-120926
- Location: 223 EAST STATE STREET, SUITE 200, TRAVERSE CITY, MI, 49684
- Phone: (231) 929-9300
- Latest filing: 2026-03-27
- Regulatory AUM: $203.8M
- Discretionary AUM: $202.8M
- Non-discretionary AUM: $1.0M
- Clients: 4
- Accounts: 1,065

## Business model

- Compensation: % of AUM, Fixed
- Clients served: Individuals, High net worth

## Officers, owners & control persons (3)

| Name | Role | Location |
| --- | --- | --- |
| Mark Donald Herman | MANAGING MEMBER / CHIEF COMPLIANCE OFFICER | — |
| KOLBER ALYSSA MELANIE | CHIEF COMPLIANCE OFFICER; MANAGER / CHIEF COMPLIANCE OFFICER | — |
| HERMAN MARK DONALD | MANAGING MEMBER / CHIEF COMPLIANCE OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/150996/brochure
- Similar advisers: https://search.stillhousedata.com/firm/150996/similar
- Related entities: https://search.stillhousedata.com/firm/150996/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/150996

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.
