# FIRST FINANCIAL COACHING, INC.

FIRST FINANCIAL COACHING, INC. of MT. CLEMENS, MI is an SEC-registered investment adviser.

## Registration

- CRD: 152070
- Type: SEC-registered investment adviser
- SEC file number: 801-128612
- Location: 144 SOUTH MAIN ST., MT. CLEMENS, MI, 48043
- Phone: 586-463-1880
- Latest filing: 2026-05-06
- Regulatory AUM: $670.6M
- Non-discretionary AUM: $670.6M
- Clients: 14
- Accounts: 2,977

## Business model

- Compensation: Fixed, Other
- Clients served: Charities, Other

## Officers, owners & control persons (4)

| Name | Role | Location |
| --- | --- | --- |
| Jeffrey Curtis Furest | CHIEF COMPLIANCE OFFICER | — |
| Michael Norman Sarcheck | CHIEF EXECUTIVE OFFICER | — |
| FUREST JEFFREY CURTIS | CHIEF COMPLIANCE OFFICER | — |
| SARCHECK MICHAEL NORMAN | CHIEF EXECUTIVE OFFICER | — |


## Disclosures (4)

| Initiated | Type | Allegations | Status | Amount |
| --- | --- | --- | --- | --- |
| 2024-09-09 | civil | PLAINTIFF ALLEGES THAT THE FIRM AND AN INDIVIDUAL UNAFFILIATED WITH THE FIRM BREACHED THEIR FIDUCIARY DUTIES AND SOLD UNSUITABLE LIFE INSURANCE PRODUCTS TO PLAINTIFF. THE FIRM CATEGORICALLY DENIES THESE ALLEGATIONS. | Pending | — |


## Branch offices (8)

| City | State | Employees | Phone |
| --- | --- | --- | --- |
| HARLINGEN | TX | 3 | 956-428-5180 |
| SOUTHPORT | NC | 1 | 910-457-7609 |
| — | — | 1 | (606) 454-0004 |
| MURFREESBORO | TN | 1 | (615)801-8550 |
| BUDA | TX | 1 | (512) 608-6621 |
| — | — | 1 | (956) 428-5180 |
| — | — | 1 | 312-236-6076 |
| — | — | 1 | (808) 371-1273 |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/152070/brochure
- Similar advisers: https://search.stillhousedata.com/firm/152070/similar
- Related entities: https://search.stillhousedata.com/firm/152070/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/152070

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.