# 401K GENERATION

401K GENERATION of ALTAMONTE SPRINGS,, FL is an SEC-registered investment adviser.

## Registration

- CRD: 154279
- Type: SEC-registered investment adviser
- SEC file number: 801-71606
- Location: 237 S WESTMONTE DRIVE, SUITE 300, ALTAMONTE SPRINGS,, FL, 32714
- Phone: (866) 998-5879
- Latest filing: 2026-03-24
- Regulatory AUM: $156.4M
- Discretionary AUM: $85.3M
- Non-discretionary AUM: $71.2M
- Clients: 35
- Accounts: 161

## Business model

- Compensation: % of AUM, Fixed
- Clients served: High net worth, Pensions, Charities, Other

## Officers, owners & control persons (12)

| Name | Role | Location |
| --- | --- | --- |
| Austin G James | CHIEF COMPLIANCE OFFICER; COMPLIANCE OFFICER/ARC | Amarillo, TX |
| Kelli Diane Rojas | PRESIDENT | — |
| Edward Rojas | CEO | — |
| Marlene Jarrett Nitsch | CHIEF COMPLIANCE OFFICER | — |
| Brenda Dawn Kincaid | CHIEF OPERATING OFFICER | — |
| RUGGIE THOMAS HUEY | CEO; PRESIDENT | — |
| MCQUEEN KATHLEEN ANNE | CHIEF COMPLIANCE OFFICER | — |
| ROJAS KELLI DIANE | CEO; CEO/CHIEF COMPLIANCE OFFICER; CHIEF COMPLIANCE OFFICER (+2 more) | — |
| ROJAS EDWARD | CEO; PRESIDENT; PRESIDENT, CEO | — |
| Nitsch Marlene Jarrett | CHIEF COMPLIANCE OFFICER | — |
| PRIETO-IZAGUIRRE OCTAVIO MANUEL | CHIEF OPERATING OFFICER | — |
| kincaid brenda dawn | CHIEF OPERATING OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/154279/brochure
- Similar advisers: https://search.stillhousedata.com/firm/154279/similar
- Related entities: https://search.stillhousedata.com/firm/154279/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/154279

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.