# FIRST FINANCIAL EQUITY CORPORATION

FIRST FINANCIAL EQUITY CORPORATION of SCOTTSDALE, AZ is an SEC-registered investment adviser.

## Registration

- CRD: 16507
- Type: SEC-registered investment adviser
- SEC file number: 801-63970
- Location: 7047 E GREENWAY PARKWAY, SUITE 350, SCOTTSDALE, AZ, 85254
- Phone: 480-951-0079
- Latest filing: 2022-06-30
- Regulatory AUM: $2.4B
- Discretionary AUM: $2.1B
- Non-discretionary AUM: $231.7M
- Clients: 174
- Accounts: 5,755

## Officers, owners & control persons (10)

| Name | Role | Location |
| --- | --- | --- |
| GEBERT JULIE JANE | CHIEF COMPLIANCE OFFICER | — |
| MADSEN KENNETH ANTHONY | CHIEF COMPLIANCE OFFICER | — |
| STROUSE MELISSA ANN | CHIEF COMPLIANCE OFFICER; COMPLIANCE OFFICER; SENIOR COMPLIANCE OFFICER / OWNER | — |
| FISCHER GEORGE EDWARD | CHAIRMAN OF THE BOARD; PRESIDENT/DIRECTOR/GP DPP OPERATIONS | — |
| HAVRE GEOFF ADAM | CHIEF FINANCIAL OFFICER / FINOP; SECRETARY/ FINOP/ VICE PRESIDENT; SECRETARY/ FINOP/ VP - OPTIONS | — |
| SINDELAR ROSS WILLIAM | DIRECTOR OF TELECOMMUNICATIONS; REGISTERED REPRESENTATIVE | — |
| GRAVES JEFFREY SCOTT | PRESIDENT; PRESIDENT / CEO | — |
| STEFFEN TAMMY LYNN | CHIEF COMPLIANCE OFFICER | — |
| SITZMAN RANDY WAYNE | CCO / COO / SECRETARY / TREASURER; CHIEF COMPLIANCE OFFICER; COO / SECRETARY / TREASURER | — |
| SITZMAN ANDREW LEE | CFO | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/16507/brochure
- Similar advisers: https://search.stillhousedata.com/firm/16507/similar
- Related entities: https://search.stillhousedata.com/firm/16507/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/16507

---

Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.