# LONG ROAD INVESTMENT COUNSEL, LLC

LONG ROAD INVESTMENT COUNSEL, LLC of KALAMAZOO, MI is an SEC-registered investment adviser.

## Registration

- CRD: 171343
- Type: SEC-registered investment adviser
- SEC file number: 801-79721
- Location: 107 W. MICHIGAN AVE, KALAMAZOO, MI, 49007-3946
- Phone: 269-488-8001
- Latest filing: 2026-03-20
- Regulatory AUM: $346.4M
- Discretionary AUM: $346.4M
- Clients: 2
- Accounts: 104

## Business model

- Compensation: % of AUM
- Clients served: High net worth

## Officers, owners & control persons (2)

| Name | Role | Location |
| --- | --- | --- |
| Charles Dwight Wattles | MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER | — |
| WATTLES CHARLES DWIGHT | MEMBER, PRESIDENT, CHIEF COMPLIANCE OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/171343/brochure
- Similar advisers: https://search.stillhousedata.com/firm/171343/similar
- Related entities: https://search.stillhousedata.com/firm/171343/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/171343

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.