# WILLIAM R. HOUGH & CO., INC

WILLIAM R. HOUGH & CO., INC of ST PETERSBURG, FL is an SEC-registered investment adviser.

## Registration

- CRD: 2235
- Type: SEC-registered investment adviser
- SEC file number: 801-42126
- Location: 100 SECOND AVE SOUTH, SUITE 800, ST PETERSBURG, FL, 33701
- Phone: 727-895-8880
- Latest filing: 2003-12-10
- Regulatory AUM: $298.6M
- Discretionary AUM: $288.0M
- Non-discretionary AUM: $10.6M
- Clients: 51
- Accounts: 148

## Officers, owners & control persons (7)

| Name | Role | Location |
| --- | --- | --- |
| [HOUGH WILLIAM ROBB](https://search.stillhousedata.com/person/781345) | CHAIRMAN/DIRECTOR; HONORARY | — |
| [BERTOLINO BONNIE GERMAIN](https://search.stillhousedata.com/person/781346) | VP, CHIEF LEGAL OFFICER & SECRETARY | — |
| [HOUGH WILLIAM ROBB JR](https://search.stillhousedata.com/person/781347) | PRESIDENT/CHAIRMAN OF THE BOARD; PRESIDENT/DIRECTOR | — |
| [WAECHTER JOHN WILLIAM](https://search.stillhousedata.com/person/781348) | EVP, DIRECTOR, TREASURER, CHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER | — |
| [FEINBERG HELEN HOUGH](https://search.stillhousedata.com/person/781349) | SVP/DIRECTOR | — |
| [JOHNSTON SCOTT GEORGE](https://search.stillhousedata.com/person/781350) | DIRECTOR | — |
| [CARLSON LOREN DALE](https://search.stillhousedata.com/person/788801) | DIRECTOR/SENIOR VICE PRESIDENT | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/2235/brochure
- Similar advisers: https://search.stillhousedata.com/firm/2235/similar
- Related entities: https://search.stillhousedata.com/firm/2235/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/2235

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.