# HERON BAY CAPITAL MANAGEMENT

HERON BAY CAPITAL MANAGEMENT of BLOOMFIELD HILLS, MI is an SEC-registered investment adviser.

## Registration

- CRD: 305537
- Type: SEC-registered investment adviser
- SEC file number: 801-117590
- Location: 40701 WOODWARD AVE, BLOOMFIELD HILLS, MI, 48304
- Phone: 248-970-0900
- Latest filing: 2026-08-06
- Regulatory AUM: $643.8M
- Discretionary AUM: $591.2M
- Non-discretionary AUM: $52.5M
- Clients: 7
- Accounts: 490

## Business model

- Compensation: % of AUM
- Clients served: Individuals, High net worth, Pensions

## Officers, owners & control persons (9)

| Name | Role | Location |
| --- | --- | --- |
| Gerald Lee Seizert | MANAGING PARTNER, MANAGING MEMBER | Birmingham, MI |
| Paul Clark Seizert | MANAGING PARTNER | — |
| Joseph Ryan Ashmore | DIRECTOR OF RESEARCH | — |
| Chetan Rastogi | PORTFOLIO MANAGER | — |
| Kevin Roger Kuhl | CHIEF COMPLIANCE OFFICER | — |
| SEIZERT GERALD LEE | MANAGING PARTNER AND MANAGING MEMBER; MANAGING PARTNER, MANAGING MEMBER; TRUSTEE | — |
| SEIZERT PAUL CLARK | CHIEF COMPLIANCE OFFICER; TRUSTEE | — |
| ASHMORE JOSEPH Ryan | DIRECTOR OF RESEARCH | — |
| Rastogi Chetan | PORTFOLIO MANAGER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/305537/brochure
- Similar advisers: https://search.stillhousedata.com/firm/305537/similar
- Related entities: https://search.stillhousedata.com/firm/305537/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/305537

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.