# TERRA FIRMA ASSET MANAGEMENT LLC

TERRA FIRMA ASSET MANAGEMENT LLC of SAN FRANCISCO, CA is an SEC-registered investment adviser.

## Registration

- CRD: 306765
- Type: SEC-registered investment adviser
- SEC file number: 801-118043
- Location: 1160 BATTERY STREET, SUITE 100 EAST BLDG, SAN FRANCISCO, CA, 94111
- Phone: 415-940-1656
- Latest filing: 2026-03-30
- Clients: 2

## Business model

- Compensation: % of AUM
- Clients served: Other

## Officers, owners & control persons (5)

| Name | Role | Location |
| --- | --- | --- |
| Jay Paul Leupp | FOUNDER, PARTNER, AND CHIEF COMPLIANCE OFFICER | — |
| Christopher John Hartung | CO-FOUNDER; FOUNDER AND PARTNER | — |
| LEUPP JAY PAUL | FOUNDER AND PARTNER; FOUNDER, PARTNER, AND CHIEF COMPLIANCE OFFICER | — |
| WELSH JOSEPH GEORGE | CHIEF COMPLIANCE OFFICER | — |
| HARTUNG CHRISTOPHER JOHN | CHIEF COMPLIANCE OFFICER; FOUNDER AND PARTNER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/306765/brochure
- Similar advisers: https://search.stillhousedata.com/firm/306765/similar
- Related entities: https://search.stillhousedata.com/firm/306765/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/306765

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.