# SIMPLIFY ASSET MANAGEMENT INC.

SIMPLIFY ASSET MANAGEMENT INC. of LAS VEGAS, NV is an SEC-registered investment adviser.

## Registration

- CRD: 309535
- Type: SEC-registered investment adviser
- SEC file number: 801-119255
- Location: 10845 GRIFFITH PEAK DRIVE, 2/F, LAS VEGAS, NV, 89135
- Phone: 702-389-9705
- Latest filing: 2025-10-03
- Regulatory AUM: $9.6B
- Discretionary AUM: $9.6B
- Clients: 45
- Accounts: 36

## Business model

- Compensation: % of AUM, Performance
- Clients served: High net worth, Pooled vehicles, Investment cos

## Officers, owners & control persons (15)

| Name | Role | Location |
| --- | --- | --- |
| James Robert Nash | CHIEF COMPLIANCE OFFICER | — |
| Paul Sang Jin Kim | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | — |
| David Marc Berns | CO-FOUNDER, CHIEF INFORMATION OFFICER | — |
| Brian Carroll Kelleher | CHIEF REVENUE OFFICER | — |
| Fiona Chi Yu Ho | CHIEF OPERATING OFFICER | — |
| John Ryu | CHIEF FINANCIAL OFFICER | — |
| Richard Alan Kayne | TRUSTEE | — |
| Albert Ashok Moore | CHIEF COMPLIANCE OFFICER | — |
| KAYNE RICHARD ALAN | TRUSTEE | — |
| KIM JOO JAMES JIN | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | — |
| BERNS DAVID MARC | CO-FOUNDER & CHIEF INFORMATION OFFICER; CO-FOUNDER, CHIEF INFORMATION OFFICER | — |
| KELLEHER BRIAN CARROLL | CHIEF REVENUE OFFICER | — |
| COLE FIONA CHI YU | CHIEF OPERATING OFFICER | — |
| RYU JOHN | CHIEF FINANCIAL OFFICER | — |
| HO FIONA CHI YU | CHIEF OPERATING OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/309535/brochure
- Similar advisers: https://search.stillhousedata.com/firm/309535/similar
- Related entities: https://search.stillhousedata.com/firm/309535/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/309535

---

Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.