# GENERATE CAPITAL ADVISORS, PB LLC

GENERATE CAPITAL ADVISORS, PB LLC of SAN FRANCISCO, CA is an SEC-registered investment adviser.

## Registration

- CRD: 318680
- Type: SEC-registered investment adviser
- SEC file number: 801-128744
- Location: 455 THE EMBARCADERO, SAN FRANCISCO, CA, 94111
- Phone: 415-360-3063
- Latest filing: 2026-09-09
- Regulatory AUM: $737.2M
- Discretionary AUM: $737.2M
- Clients: 29
- Accounts: 7

## Business model

- Compensation: % of AUM, Performance
- Clients served: Investment cos

## Officers, owners & control persons (23)

| Name | Role | Location |
| --- | --- | --- |
| [William Charles Sonneborn](https://search.stillhousedata.com/person/679183) | PRESIDENT | — |
| [Harseerit Singh Thethi](https://search.stillhousedata.com/person/679184) | CHIEF FINANCIAL OFFICER; INTERIM CHIEF FINANCIAL OFFICER | — |
| [Madeleine Hogg](https://search.stillhousedata.com/person/679185) | CHIEF ADMINISTRATIVE OFFICER | — |
| [Susan Seidel](https://search.stillhousedata.com/person/679186) | CHIEF COMPLIANCE OFFICER | — |
| [Nam Tran Thi Nguyen](https://search.stillhousedata.com/person/681447) | CHIEF OPERATING OFFICER | — |
| [Jeffrey Leonard Ross](https://search.stillhousedata.com/person/681448) | CHIEF INVESTMENT OFFICER, INFRASTRUCTURE | — |
| [Darryl Jude Carbonaro](https://search.stillhousedata.com/person/681449) | CHIEF COMPLIANCE OFFICER | — |
| [Kristine Elisabeth Janhunen](https://search.stillhousedata.com/person/681450) | CHIEF PEOPLE OFFICER | — |
| [Nancy Huang Tsang](https://search.stillhousedata.com/person/681451) | CHIEF RISK OFFICER | — |
| [Edward Bossange](https://search.stillhousedata.com/person/681452) | SENIOR MANAGING DIRECTOR | — |
| [Scott Evan Jacobs](https://search.stillhousedata.com/person/685837) | CHIEF EXECUTIVE OFFICER | — |
| [SONNEBORN WILLIAM CHARLES](https://search.stillhousedata.com/person/739814) | PRESIDENT | — |
| [JACOBS SCOTT EVAN](https://search.stillhousedata.com/person/880299) | CHIEF EXECUTIVE OFFICER | — |
| [Lehman Brian Douglas](https://search.stillhousedata.com/person/880300) | CHIEF FINANCIAL OFFICER | — |
| [NGUYEN NAM TRAN THI](https://search.stillhousedata.com/person/880301) | CHIEF OPERATING OFFICER | — |
| [Ross Jeffrey Leonard](https://search.stillhousedata.com/person/880302) | CHIEF INVESTMENT OFFICER, INFRASTRUCTURE | — |
| [Stark John Francis](https://search.stillhousedata.com/person/880303) | EXECUTIVE VICE PRESIDENT | — |
| [Friedman Matan](https://search.stillhousedata.com/person/880304) | GLOBAL CHIEF INVESTMENT OFFICER | — |
| [Carbonaro Darryl Jude](https://search.stillhousedata.com/person/880305) | CHIEF COMPLIANCE OFFICER | — |
| [JANHUNEN KRISTINE ELISABETH](https://search.stillhousedata.com/person/880306) | CHIEF PEOPLE OFFICER | — |
| [TSANG NANCY HUANG](https://search.stillhousedata.com/person/884868) | CHIEF RISK OFFICER | — |
| [BOSSANGE EDWARD](https://search.stillhousedata.com/person/884869) | SENIOR MANAGING DIRECTOR | — |
| [Robert Scott Hoyer Gosselink](https://search.stillhousedata.com/person/1554565) | CHIEF CREDIT INVESTMENTS OFFICER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/318680/brochure
- Similar advisers: https://search.stillhousedata.com/firm/318680/similar
- Related entities: https://search.stillhousedata.com/firm/318680/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/318680

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.