# FINANCIAL PLANNING FIRST, LLC

FINANCIAL PLANNING FIRST, LLC of TUSCON, AZ is an SEC-registered investment adviser. This firm reports disciplinary history on Form ADV.

## Registration

- CRD: 319273
- Type: SEC-registered investment adviser
- SEC file number: 801-134756
- Location: 3567 E SUNRISE DR STE B237, TUSCON, AZ, 85718
- Phone: 520-314-1301
- Latest filing: 2026-03-09
- Regulatory AUM: $113.9M
- Discretionary AUM: $113.4M
- Non-discretionary AUM: $429K
- Clients: 3
- Accounts: 811

## Business model

- Compensation: % of AUM, Hourly, Fixed
- Clients served: Individuals, High net worth, Pooled vehicles, Pensions, Charities

## Officers, owners & control persons (2)

| Name | Role | Location |
| --- | --- | --- |
| Matthew Paul Sullivan | PRESIDENT & CHIEF COMPLIANCE OFFICER | — |
| SULLIVAN GERALD PAUL | CHIEF COMPLIANCE OFFICER | — |


## Disclosures (2)

| Initiated | Type | Allegations | Status | Amount |
| --- | --- | --- | --- | --- |
| 2000-01-03 | regulatory | NASD RULES 2110 AND 2310 - RESPONDENT MADE RECOMMENDATIONS FOR THE PURCHASE AND SALE OF SECURITIS TO PUBLIC CUSTOMERS THAT WERE UNSUITABLE FOR THOSE CUSTOMERS IN VIEW OF THE FREQUENCY OF THE RECOMMENDED TRANSACTIONS AND THE USE OF MARGIN IN CONNECTION WITH THOSE TRANSACTIONS. | Final | $17K |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/319273/brochure
- Similar advisers: https://search.stillhousedata.com/firm/319273/similar
- Related entities: https://search.stillhousedata.com/firm/319273/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/319273

---

Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.