# GENERAL INNOVATION CAPITAL, LLC

GENERAL INNOVATION CAPITAL, LLC of NEW YORK, NY is an SEC-registered investment adviser.

## Registration

- CRD: 331306
- Type: SEC-registered investment adviser
- SEC file number: 801-131138
- Location: 600 LEXINGTON AVENUE, 26TH FLOOR, NEW YORK, NY, 10022
- Phone: 917-816-1744
- Latest filing: 2026-05-28
- Regulatory AUM: $330.7M
- Discretionary AUM: $330.7M
- Clients: 8
- Accounts: 1

## Business model

- Compensation: % of AUM, Performance
- Clients served: Investment cos

## Officers, owners & control persons (10)

| Name | Role | Location |
| --- | --- | --- |
| [Joseph Shaw](https://search.stillhousedata.com/person/207469) | CO-FOUNDER AND GENERAL PARTNER | Hamilton, OH |
| [Craig Allen Huff](https://search.stillhousedata.com/person/663579) | FOUNDER AND EXECUTIVE CHAIR; MANAGING MEMBER | — |
| [Nicholas Zachary Hammerschlag](https://search.stillhousedata.com/person/689911) | CHIEF COMPLIANCE OFFICER AND CHIEF EXECUTIVE OFFICER; MANAGING MEMBER | — |
| [Stephen Shaw Joseph](https://search.stillhousedata.com/person/689912) | CO-FOUNDER AND GENERAL PARTNER | — |
| [Mark D Danchak](https://search.stillhousedata.com/person/689913) | CO-FOUNDER AND GENERAL PARTNER | — |
| [Matthew Ethan Zames](https://search.stillhousedata.com/person/716049) | FOUNDER | — |
| [HUFF RICK ALLEN](https://search.stillhousedata.com/person/738612) | FOUNDER AND EXECUTIVE CHAIR | — |
| [ZAMES MATTHEW ETHAN](https://search.stillhousedata.com/person/848531) | FOUNDER | — |
| [HAMMERSCHLAG NICHOLAS ZACHARY](https://search.stillhousedata.com/person/882163) | CHIEF COMPLIANCE OFFICER AND CHIEF EXECUTIVE OFFICER | — |
| [DANCHAK MARK D](https://search.stillhousedata.com/person/882164) | CO-FOUNDER AND GENERAL PARTNER | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/331306/brochure
- Similar advisers: https://search.stillhousedata.com/firm/331306/similar
- Related entities: https://search.stillhousedata.com/firm/331306/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/331306

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.