# PLAN FINANCIAL

PLAN FINANCIAL of FRESNO, CA is an SEC-registered investment adviser.

## Registration

- CRD: 44960
- Type: SEC-registered investment adviser
- SEC file number: 801-112596
- Location: 9  E RIVER PARK PL E, SUITE 440, FRESNO, CA, 93720-1530
- Phone: 559-433-1110
- Latest filing: 2026-03-20
- Regulatory AUM: $195.4M
- Discretionary AUM: $194.8M
- Non-discretionary AUM: $637K
- Clients: 6
- Accounts: 817

## Business model

- Compensation: % of AUM, Hourly, Fixed
- Clients served: Individuals, High net worth, Pooled vehicles, Charities

## Officers, owners & control persons (8)

| Name | Role | Location |
| --- | --- | --- |
| John Robert Hooper | PRESIDENT/CHIEF COMPLIANCE OFFICER/CFO/DIRECTOR | — |
| Isaac Ellsworth Halls | VICE-PRESIDENT, SALES/DIRECTOR | — |
| Joel Robert Hooper | SECRETARY | — |
| KOLBERT ROBERT LEE | DIRECTOR | — |
| LONGSTAFF JOHN SCOTT | DIRECTOR | — |
| PRENDERGAST MARK LOUIS | DIRECTOR | — |
| HOOPER JOHN ROBERT | CHIEF COMPLIANCE OFFICER; PRESIDENT/CCO/CFO/DIRECTOR; PRESIDENT/CHIEF COMPLIANCE OFFICER/CFO/DIRECTOR (+1 more) | — |
| HALLS ISAAC ELLSWORTH | VICE-PRESIDENT, SALES/DIRECTOR | — |


## Related pages

- Form ADV Part 2 brochure: https://search.stillhousedata.com/firm/44960/brochure
- Similar advisers: https://search.stillhousedata.com/firm/44960/similar
- Related entities: https://search.stillhousedata.com/firm/44960/related
- SEC IAPD (source of record): https://adviserinfo.sec.gov/firm/summary/44960

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Source: public SEC Form ADV data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.