# SERENA & LILY INC — Form D

SERENA & LILY INC of SAUSALITO, CA, a company, filed a Form D exempt-offering notice with the SEC on 2011-11-09. The offering totals $12.0M, of which $12.0M was reported sold. Industry: Retailing.

## Offering

- Filed: 2011-11-09
- Form: D
- Accession: 0001104659-11-062318
- Industry: Retailing
- Exemptions: 06
- Total offering: $12.0M
- Amount sold: $12.0M
- Investors: 5
- Date of first sale: 2011-10-27
- Security types: equity
- Revenue range: Decline to Disclose
- SEC file number: 021-168432

## Issuer

- Name: SERENA & LILY INC
- CIK: 0001432370
- Entity type: Corporation
- Jurisdiction: DELAWARE
- Incorporated: 2008
- Address: 10 LIBERTY SHIP WAY, SAUSALITO, CA, 94965
- Phone: 415 331-4364

## Officers, directors & promoters (24)

| Name | Role | Location |
| --- | --- | --- |
| Mitchell Green | Director | New York, NY |
| Bill Jesse | Director | Walnut Creek, CA |
| BRIAN O'MALLEY | Director | PALO ALTO, CA |
| Adam Ross | Director | Dallas, TX |
| Kirsten Green | Director | San Francisco, CA |
| Kearnon O'Molony | Director | New York, NY |
| HAMILTON SOUTH | Director | BROOKLYN, NY |
| Lori Greeley | Director | SAUSALITO, CA |
| Lori Greeley | Executive Officer | SAUSALITO, CA |
| Brett Hilton | Executive Officer | SAUSALITO, CA |
| Tim Schifter | Director | SAUSALITO, CA |
| Susy Korb | Director | SAUSALITO, CA |
| Niniane Wang | Director | SAUSALITO, CA |
| Marla Sabo | Director | Boston, MA |
| Lily Kanter | Director | Burlingame, CA |
| Lily Kanter | Executive Officer | Burlingame, CA |
| CHRISTINE BEAUCHAMP | Director | SAUSALITO, CA |
| SERENA DUGAN | Director | SAUSALITO, CA |
| SERENA DUGAN | Executive Officer | SAUSALITO, CA |
| SERENA DUGAN | Promoter | SAUSALITO, CA |
| PHIL NERI | Executive Officer | SAUSALITO, CA |
| AARON MUTSCHELLER | Executive Officer | SAUSALITO, CA |
| Ken Rood | Director | Sausalito, CA |
| Elyce Arons | Director | Sausalito, CA |

## Other filings by this issuer (4)

| Filed | Form | Offering | Sold |
| --- | --- | --- | --- |
| [2020-07-10](https://search.stillhousedata.com/formd/0001432370-20-000003) | D | $20.5M | $19.3M |
| [2014-04-03](https://search.stillhousedata.com/formd/0001432370-14-000001) | D | — | $42.9M |
| [2010-05-18](https://search.stillhousedata.com/formd/0001432370-10-000006) | D | $5.5M | $4.5M |
| [2010-03-12](https://search.stillhousedata.com/formd/0001432370-10-000005) | D | $1.0M | $500K |

## More

- [CIK 1432370 on SEC EDGAR (source of record)](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1432370&type=&dateb=&owner=include&count=40)
- [This page as markdown (for LLM agents)](https://search.stillhousedata.com/formd/0001104659-11-062318.md)
- [Search all SEC filings, advisers and people on Adviser Search](https://search.stillhousedata.com/)

---

Source: public SEC filing data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.