# BLUEFLY INC — Form D

BLUEFLY INC of NEW YORK, NY, a company, filed a Form D exempt-offering notice with the SEC on 2011-09-15. The offering totals $6.6M, of which $6.6M was reported sold. Industry: Retailing.

## Offering

- Filed: 2011-09-15
- Form: D
- Accession: 0001133796-11-000301
- Industry: Retailing
- Exemptions: 06
- Total offering: $6.6M
- Amount sold: $6.6M
- Investors: 3
- Date of first sale: 2011-09-07
- Security types: equity
- Revenue range: $25,000,001 - $100,000,000
- SEC file number: 021-165913

## Issuer

- Name: BLUEFLY INC
- CIK: 0001030896
- Entity type: Corporation
- Jurisdiction: DELAWARE
- Address: 42 WEST 39TH ST, NEW YORK, NY, 10018
- Phone: 2129448000

## Officers, directors & promoters (27)

_Showing 25 of 27 people._

| Name | Role | Location |
| --- | --- | --- |
| MARIO CLAMPI | Director | NEW YORK, NY |
| MICHAEL HELFAND | Director | CHICAGO, IL |
| David Janke | Director | New York, NY |
| Habib Kairouz | Director | New York, NY |
| MARTIN MILLER | Director | NEW YORK, NY |
| MELISSA PAYNER-GREGOR | Director | NEW YORK, NY |
| ANTHONY PLESNER | Director | NEW YORK, NY |
| Andrew Russell | Director | Marina del Rey, CA |
| DENISE SEEGAL | Director | NEW YORK, NY |
| David Wassong | Director | NEW YORK, NY |
| KARA JENNY | Executive Officer | NEW YORK, NY |
| MARTIN KEANE | Executive Officer | NEW YORK, NY |
| BRADFORD MATSON | Executive Officer | NEW YORK, NY |
| Joseph Park | Executive Officer | New York, NY |
| MELISSA PAYNER-GREGOR | Executive Officer | NEW YORK, NY |
| Neal Moszkowski | Director | New York, NY |
| Mario Ciampi | Director | East Rutherford, NJ |
| Kara B Jenny | Executive Officer | New York, NY |
| Habib B Kairouz | Director | New York, NY |
| Martin B Miller | Director | New York, NY |
| Barry Erdos | Director | New York, NY |
| Neal B Moszkowski | Director | New York, NY |
| David B Wassong | Director | New York, NY |
| Bradford B Matson | Executive Officer | New York, NY |
| Ann Jackson | Director | New York, NY |

## Other filings by this issuer (2)

| Filed | Form | Offering | Sold |
| --- | --- | --- | --- |
| [2010-03-11](https://search.stillhousedata.com/formd/0001133796-10-000096) | D/A | $15.0M | $15.0M |
| [2010-01-12](https://search.stillhousedata.com/formd/0001133796-10-000011) | D | $15.0M | $4.7M |

## More

- [CIK 1030896 on SEC EDGAR (source of record)](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1030896&type=&dateb=&owner=include&count=40)
- [This page as markdown (for LLM agents)](https://search.stillhousedata.com/formd/0001133796-11-000301.md)
- [Search all SEC filings, advisers and people on Adviser Search](https://search.stillhousedata.com/)

---

Source: public SEC filing data via Adviser Search (https://search.stillhousedata.com).
Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.
