# SWITCHFLY, INC. — Form D

SWITCHFLY, INC. of San Francisco, CA, a company, filed a Form D exempt-offering notice with the SEC on 2012-03-09. The offering totals $24.1M, of which $15.0M was reported sold. Industry: Tourism and Travel Services.

## Offering

- Filed: 2012-03-09
- Form: D
- Accession: 0001181431-12-015885
- Industry: Tourism and Travel Services
- Exemptions: 06
- Total offering: $24.1M
- Amount sold: $15.0M
- Remaining: $9.1M
- Investors: 3
- Date of first sale: 2012-02-24
- Security types: equity
- Revenue range: Decline to Disclose
- SEC file number: 021-174618

## Issuer

- Name: SWITCHFLY, INC.
- CIK: 0001261854
- Entity type: Corporation
- Jurisdiction: DELAWARE
- Address: 601 Montgomery Street, 17th Floor, San Francisco, CA, 94111
- Phone: (415) 541-9100

## Officers, directors & promoters (16)

| Name | Role | Location |
| --- | --- | --- |
| John Balen | Director | San Francisco, CA |
| Larry Bettino | Director | New York, NY |
| Daniel Farrar | Director | New York, NY |
| Cameron Lester | Director | San Francisco, CA |
| Spencer Rascoff | Director | New York, NY |
| Bob Rees | Director | San Francisco, CA |
| Dario Ambrosini | Executive Officer | San Francisco, CA |
| Deren Baker | Executive Officer | San Francisco, CA |
| Chris Boyd | Executive Officer | Richmond, CA |
| Daniel Farrar | Executive Officer | New York, NY |
| Jim O'Brien | Executive Officer | New York, NY |
| Elizabeth Santos | Executive Officer | Boston, MA |
| John Swanciger | Executive Officer | Columbus, OH |
| Owen Tran | Executive Officer | San Francisco, CA |
| Karen Vergura | Executive Officer | San Francisco, CA |
| Cady Wolf | Executive Officer | San Francisco, CA |

## More

- [CIK 1261854 on SEC EDGAR (source of record)](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1261854&type=&dateb=&owner=include&count=40)
- [This page as markdown (for LLM agents)](https://search.stillhousedata.com/formd/0001181431-12-015885.md)
- [Search all SEC filings, advisers and people on Adviser Search](https://search.stillhousedata.com/)

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