# IDEELI INC — Form D

IDEELI INC of New York, NY, a company, filed a Form D exempt-offering notice with the SEC on 2012-12-04. The offering totals $30.0M, of which $30.0M was reported sold. Industry: Retailing.

## Offering

- Filed: 2012-12-04
- Form: D
- Accession: 0001243233-12-000004
- Industry: Retailing
- Exemptions: 06
- Total offering: $30.0M
- Amount sold: $30.0M
- Investors: 24
- Date of first sale: 2012-06-07
- Security types: equity
- Revenue range: Decline to Disclose
- SEC file number: 021-187836

## Issuer

- Name: IDEELI INC
- CIK: 0001426999
- Entity type: Corporation
- Jurisdiction: DE
- Incorporated: 2006
- Address: 588 BROADWAY, SUITE 202, New York, NY, 10012
- Phone: 212-367-8118

## Officers, directors & promoters (17)

| Name | Role | Location |
| --- | --- | --- |
| Sebastian Lepinard | Director | New York, NY |
| Paul Hurley | Executive Officer | New York, NY |
| MARK UHRMACHER | Executive Officer | NEW YORK, NY |
| Bob Wuestoff | Executive Officer | NEW YORK, NY |
| Robert Ross | Executive Officer | New York, NY |
| Chip Meakem | Director | New York, NY |
| Stefan Pepe | Director | Waltham, MA |
| Stefan Pepe | Executive Officer | Waltham, MA |
| Laura Sachar | Director | New York, NY |
| Jeffrey Rayport | Director | New York, NY |
| William Crowley | Director | Marshfield, MA |
| LIZA BOYD | Director | NEW YORK, NY |
| Steven Packles | Executive Officer | New York, NY |
| Tony Tjan | Director | New York, NY |
| Paul Hurley | Director | New York, NY |
| Sebastien Lepinard | Director | New York, NY |
| David Manela | Executive Officer | New York, NY |

## Other filings by this issuer (4)

| Filed | Form | Offering | Sold |
| --- | --- | --- | --- |
| [2013-07-05](https://search.stillhousedata.com/formd/0001426999-13-000003) | D | $13.0M | $12.0M |
| [2011-08-17](https://search.stillhousedata.com/formd/0001243233-11-000004) | D | $39.6M | $39.6M |
| [2009-12-07](https://search.stillhousedata.com/formd/0001426999-09-000004) | D | $22.0M | $20.0M |
| [2009-01-21](https://search.stillhousedata.com/formd/0001426999-09-000002) | D | — | $4.1M |

## More

- [CIK 1426999 on SEC EDGAR (source of record)](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1426999&type=&dateb=&owner=include&count=40)
- [This page as markdown (for LLM agents)](https://search.stillhousedata.com/formd/0001243233-12-000004.md)
- [Search all SEC filings, advisers and people on Adviser Search](https://search.stillhousedata.com/)

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Agents: this data is also queryable via MCP tools and read-only SQL — see https://search.stillhousedata.com/llms.txt.
