# RueLaLa, Inc. — Form D

RueLaLa, Inc. of Boston, MA, a company, filed a Form D exempt-offering notice with the SEC on 2012-01-19. The offering totals $22.1M, of which $22.1M was reported sold. Industry: Retailing.

## Offering

- Filed: 2012-01-19
- Form: D
- Accession: 0001422906-12-000002
- Industry: Retailing
- Exemptions: 06
- Total offering: $22.1M
- Amount sold: $22.1M
- Investors: 13
- Date of first sale: 2011-12-28
- Security types: equity
- Revenue range: Decline to Disclose
- SEC file number: 021-172163

## Issuer

- Name: RueLaLa, Inc.
- CIK: 0001422906
- Entity type: Corporation
- Jurisdiction: DELAWARE
- Incorporated: 2007
- Address: 20 CHANNEL CENTER, Boston, MA, 02210
- Phone: 617-695-7300

## Officers, directors & promoters (14)

| Name | Role | Location |
| --- | --- | --- |
| Michael R Conn | Director | New York, NY |
| BENJAMIN D FISCHMAN | Director | BOSTON, MA |
| Christopher D Payne | Director | Conshohocken, PA |
| Michael G Rubin | Director | New York, NY |
| Daniel J Winters | Director | Conshohocken, PA |
| Perry J Cooper | Executive Officer | Boston, MA |
| Anthony J D'Annibale | Executive Officer | Boston, MA |
| Steven R Davis | Executive Officer | Boston, MA |
| Joel J Heberlein | Executive Officer | Boston, MA |
| Marguerite J Hill | Executive Officer | Boston, MA |
| Cheryl J Kaplan | Executive Officer | Boston, MA |
| Mark J McWeeny | Executive Officer | Boston, MA |
| Susan J Standiford | Executive Officer | Boston, MA |
| Mark J Weinberg | Executive Officer | Boston, MA |

## More

- [CIK 1422906 on SEC EDGAR (source of record)](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1422906&type=&dateb=&owner=include&count=40)
- [This page as markdown (for LLM agents)](https://search.stillhousedata.com/formd/0001422906-12-000002.md)
- [Search all SEC filings, advisers and people on Adviser Search](https://search.stillhousedata.com/)

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