TRANSAMERICA FINANCIAL ADVISORS, INC X-17A-5 (2024-02-29) — Broker-dealer annual report

Full text of TRANSAMERICA FINANCIAL ADVISORS, INC's X-17A-5 filed 2024-02-29 (period 2023-12-31). Broker-dealer annual report from SEC EDGAR — readable, searchable, and available as markdown for AI agents.

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{0}------------------------------------------------ #### FINANCIAL STATEMENT Transamerica Financial Advisors, Inc. Year Ended December 31, 2023 With Report of Independent Registered Public Accounting Firm *(Pursuant to Rule l 7a-5(e)(3) under the Securities Exchange Act of 1934)* {1}------------------------------------------------ # **UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549** 0MB APPROVAL OMBNumber: 3235-0123 Expires: Nov. 30, 2026 Estimated average burden hours per response. 12.00 > <sup>I</sup>*W'* **Ell** F **M TI\dBER** . **8-33429** # **ANNUAL REPORTS FORM X-17A-5 PART** III #### **FACING PAGE** #### **Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934** | FILING FOR THE PERIOD BEGINNING | 01/01/23 | AND ENDING 12/31/23 | | | | |-------------------------------------------------------------------------------------------|---------------------------------------------------|--------------------------------------------|------------|--|--| | | MM/DD/YY<br>MM/DD/YY | | | | | | | A. REGISTRANT IDENTIFICATION | | | | | | NAME OF FIRM:<br>Transamerica Financial Advisors Inc. | | | | | | | TYPE OF REGISTRANT (check all applicable boxes): | | | | | | | ~ Broker-dealer □ Security-based swap dealer □ Major security-based swap participant | | | | | | | □ Check here if respondent is also an OTC derivatives dealer | | | | | | | ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use P.O. Box No.)<br>570 Carillon Parkway | | | | | | | | (No. and Street) | | | | | | St. Petersburg | FL | 33716 | | | | | (City) | (State) | (Zip Code) | | | | | PERSON TO CONTACT WITH REGARD TO THIS FILING | | | | | | | Brian Beitzel | (319) 355-2802<br>brian.beitzel@transamerica.com | | | | | | (Name) | (Area Code - Telephone Number)<br>(Email Address) | | | | | | | A. ACCOUNTANT IDENTIFICATION | | | | | | INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing* | | | | | | | PricewaterhouseCoopers LLP | | | | | | | if individual, state last, first, middle name)<br>(Name - | | | | | | | 1 N. Wacker Drive | Chicago | IL | 60606 | | | | (Address) | (City) | (State) | (Zip Code) | | | | 10/20/2003 | | 238 | | | | | (Date of Registration with PCAOB)(if applicable) | | (PCAOB Registration Number, if applicable) | | | | #### **FOR OFFICAL USE ONLY** \* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported…

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